Branding Strategy for Online Presence by Coby Rich

Branding Strategy for Online Presence

Coby RichMarketing Director, Entrata

1multifamily-social-media.com

Why Rebrand?

multifamily-social-media.com 2

Reasons to Rebrand• Outdated image

• Changing markets

• Repositioning

• Changing brand portfolio

• Broaden Audience

• Expansion

• Differentiation

• Tech advantages

• Changing audience

• Broaden appeal

• Repositioning

• Broaden audience

• Expansion

• Differentiation

• Tech advantages

• Broaden appeal

Broaden Audience

• Repositioning

• Expansion

• Differentiation

• Tech advantages

• Broaden appeal

Broaden Appeal

• Repositioning

• Expansion

• Differentiation

• Tech advantages

• Broaden appeal

Streamline Identity

The transition

Social Impact

Engagement across social platforms up 70% during month of rebrand

Increased followers and fans by 5% across all platforms

Organic reach on Facebook 14,000+

Lessons learned

Build (Upon) Your Brand

• (Re)establish your brand voice• Lock down your assets• Determine how you want to be

perceived• Focus on what you represent

(Re)Establish Your Brand Voice

Lock Down Your Assets

@entratasoftware

/entratasoftware

@entratasoftware

/entratasoftware

@prprtysolutions

/propertysolutionsinc

@propertysolutions

/propertysolutions

/propertysolutionsinc

What Residents Want

Be Real

• Get your users to tell the story• Own your concept of the space

Be Informative

• Tell influencers why you are rebranding• Keep message consistent across all

platforms

Be Informative

Consistent Messaging

Be Visual

• Showcase the new brand• Have your customers showcase brand

Showcase

Client Showcase

Continue the Conversation

• Keep telling your story

Build (Upon) Your Brand

Be RealBe Informative

Be VisualContinue the Conversation

Connect With Me

@cobyrich @entratasoftware

/in/cobyrich /in/entratasoftware

/user/entratasoftware

/entratasoftware

@cobyrich1 @entratasoftware

Branding Strategy for Online Presence by Coby Rich

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Transcript of Branding Strategy for Online Presence by Coby Rich

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