BRANDING IN GAMES

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A Game can have..

But non of these ensure it will become a BRAND…

.

• Logo

• Avatars

• Merchandising

“ So what exactly is a Brand?

Is how the player feels about it, the top of

mind emotion that the game creates in

people…

Brands are identified intuitively by people, connecting their deep feelings to their experiences during game play.

So your game it is not what you say it is…

It´s WHAT THE PLAYERS SAY IT IS.

“ Branding:

It´s a plan to positionate the brand of a company,

product or line at the top of mind of the consumers

creating a bridging experience…

Seems easy enough, right?

“ Let´s break it down!

It´s a plan to positionate the brand of a company at the top of

mind of the consumers creating a bridging experience…

here it´s the who, what, when, where, and how

It´s a plan to positionate the brand of a company at the top of

mind of the consumers creating a bridging experience…

here it´s the point of differentiation of your game and all the feelings & emotions it can produce

It´s a plan to positionate the brand of a company, at the top of

mind of the consumers creating a bridging experience…

Here are the channels, digital media or where you can find your target.

Here it´s the relationship to get a long lasting emotional commitment with the players.

It´s a plan to positionate the brand of a company at the top of

mind of the consumers creating a bridging experience…

It´s a plan to positionate the brand of a company at the top of

mind of the consumers creating a bridging experience…

Listening and answering, co-creating and involving.

SO…

Better now?

It´s the who, what, when, where, and how; the point of

differentiation of a game can produce some feelings & emotions

to be used in all the channels, digital media or where you can find

your target, to generate a relationship and long lasting emotional

commitment with the players; trough listening and answering, co-

creating and involving.

You need to get into the 5 areas of Branding.

• Differentiate

• Collaborate

• Innovate

• Validate

• Cultivate

Focus, Focus, Focus… It´s about identification and

who you think will be identified with your game.

Differentiate?

Collaborate?

BRAND DIY

It´s a team effort to spread the word and convey trust

Try & Fail is the only

solution.

You know something is innovative when you freeze in AWE!!

Innovate?

ASK your players what would they do in your place?

Make a small focus group before launching

If one player can´t verbalize your core values you have

failed to communicate it.

Validate?

• It´s a process , a work in constant movement in the brain of your players

• Brands are like people; they change clothes but not their character and values..

Cultivate?

Keep it simple:

Does your game look

OVERWHELMING?

But is not enough

The more distributed a brand becomes the stronger

its management has to be.

And DO NOT stop learning