Post on 18-May-2015
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1 © 2010 Cisco and/or its affiliates. All rights reserved.
Brand Strategy to Digital Strategy Alexander Montuschi Digital Marketing Manager
© 2010 Cisco and/or its affiliates. All rights reserved.
© 2010 Cisco and/or its affiliates. All rights reserved.
Work Live Play Learn
© 2010 Cisco and/or its affiliates. All rights reserved.
© 2010 Cisco and/or its affiliates. All rights reserved.
Network
Worldwide Leader in Networking
© 2010 Cisco and/or its affiliates. All rights reserved.
IT and Communications
Network Leader in Next Generation
IT and Communications
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Experiences
IT and Communications
Network
Network as the Platform for Life’s
Experiences
© 2010 Cisco and/or its affiliates. All rights reserved.
© 2010 Cisco and/or its affiliates. All rights reserved.
Cisco Confidential 10 © 2010 Cisco and/or its affiliates. All rights reserved.
© 2010 Cisco and/or its affiliates. All rights reserved.
Cisco Confidential 12 © 2010 Cisco and/or its affiliates. All rights reserved.
Cisco Confidential 13 © 2010 Cisco and/or its affiliates. All rights reserved.
© 2010 Cisco and/or its affiliates. All rights reserved.
engage
measure
monitor
Measure Analyze and track conversations, show business impact
Monitor Discover real-time, relevant, impactful
conversations
Engage Active dialog with
customers or prospects, track/tag
comments for further use
© 2010 Cisco and/or its affiliates. All rights reserved.
amplify emergent dialogue
Social
affect a response
collaboration
Build Buzz
Media
Media Social
Strangers Customers Fans
Cisco.com, SEO, email, widgets / apps,
social network pages, communities, content
SEO, Facebook, YouTube, comments,
Twitter, Flickr, blogs, forums, Digg,
print advertising, partnerships,
television, banners, radio, sponsorships,
media deals, paid search
Bought Owned Earned
© 2010 Cisco and/or its affiliates. All rights reserved.
Interbrand Best Global Brands, September 2010
Increasing Cisco’s Brand Value: in 2010
2010 Brand Value ($Billion)
1. Coca Cola $ 70.4 2. IBM 64.7 3. Microsoft 60.8 4. Google 43.5 5. GE 42.8 6. McDonald’s 33.5 7. Intel 32.0 8. Nokia 29.4 9. Disney 28.7 10. HP 26.8 11. Toyota 26.1 12. Mercedes Benz 25.1 13. Gillette 23.2 14. Cisco 23.2 15. BMW 22.3 16. Louis Vuitton 21.8 17. Apple 21.1 18. Marlboro 19.9 19. Samsung 19.4 20. Honda 18.5
© 2010 Cisco and/or its affiliates. All rights reserved.
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BRAND MONITORING
CISCO.COM
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Thank you.