Brand Positioning for Financial Services

Post on 17-Jan-2015

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Brand positioning spec strategy for a financial services consultancy

Transcript of Brand Positioning for Financial Services

Wealth Management: Creating a New Brand

Case Study - Version A

The Culture of Stars

in the universe.

The is the most visible icon

Its energy provides vision as we seek our future in

new frontiers.

Man has used the sky to conquer the world,

to get from A to B.

By looking upward he progressed.

Constellations are ancient strategic mapping

systems of stars, designed to aid decision making.

The most powerful stars are clusters. Patterns

formed by the most prominent stars in the galaxy.

Their tremendous energy is created by mutual

gravitational power.

Today, Constellation Sports Marketing has

created a new galaxy for human stars to burn

brighter and longer than ever…

A wealth management advisory for the

professional celebrity, with a singular vision:

future potential.

Our investment strategies discover eternal

investment horizons for future financial security.

With 10 billion trillion stars in the universe, only

Constellation advises the most prominent.

We’ve aligned the stars to create the brightest

constellation of human and financial potential in

the universe.

Advising the Modern Celebrity

3 Truths

1. Money Does Not Come with a Manual.

2. You Have More to Lose than the ‘Other’ Guy.

3. Your True Earning Ability is Concentrated.

Advising the Modern Celebrity

1 Reality

Time

Rel

ativ

e E

arni

ng P

oten

tial

Advising the Modern Celebrity

Proof

Within 3.5 years of post-retirement almost 50% of NBAand NFL players are under financial duress.

$2.9MM/5.6 Seasons $3.4MM/4.7 Seasons $1.8MM/3.5 Seasons $2.1MM/5.5 Seasons

Pay-for-Performance professional are only as good astheir last competition. There are no guarantees.

Variable Variable Variable Variable

Planning for the future is not the current focus, playingthe game is…

Advising the Modern Celebrity

4 Classic Mistakes

1. Ill-advised Investments in Start-Ups.

2. Ponzi Schemes & Money for Nothing.

3. Lack of Business Acumen and Competency.

4. Investing in Illiquid Assets.

Advising the Modern Celebrity

Hall of Fame

ELTE: $20MMBankruptcy: 2007

John Arne Riis

ELTE: $60MMBankruptcy: 2005

Kenny Anderson

ELTE: $120MMSeeking Employment

Scotty Pippen Mushin Muhammad

ELTE: $20MMSelling home on eBay

Marion Jones

ELTE: $20MMIncarcerated: 2007

ELTE: $50MMForeclosure: 2008

Latrell Sprewell

ELTE: $130MMBankruptcy: 2008

Michael Vick

ELTE: $5MMDied in 2002 broke

Dick “Night Train” Lane

ELTE: $100MMDrunk and broke

George Best

ELTE: $400MMNet Worth <$5MM

Mike Tyson

10 9 8 7 6

5 4 3 2 1