TEMPLATE

BRANDPLANNING

s m a l l f a r m n a t i o n . c o m

8QUESTIONSTO DEVELOP

YOUR

BRAND

D e s i g n e d b y S m a l l F a r m N a t i o n , s m a l l f a r m n a t i o n . c o m . N O T F O R D I S T R I B U T I O N .

D e s i g n e d b y S m a l l F a r m N a t i o n , s m a l l f a r m n a t i o n . c o m . N O T F O R D I S T R I B U T I O N .

1 PEOPLE LOVE STORIES AND EVERYONE HAS ONE.WHAT’S YOURS? WHY ARE YOU DOING WHAT YOU’RE DOING?

2YOU’RE OUT TO ACCOMPLISH SOMETHING SPECIAL.WHAT IS YOUR BRAND VISION? YOUR ULTIMATE GOAL?CAN THIS BE PART OF YOUR NAME OR URL?

3 YOU HAVE STRONG BELIEFS...AM I RIGHT?WHAT ARE YOUR NON-NEGOTIABLE CORE VALUES?

D e s i g n e d b y S m a l l F a r m N a t i o n , s m a l l f a r m n a t i o n . c o m . N O T F O R D I S T R I B U T I O N .

4 WHO WILL CARE ABOUT WHAT YOU’RE DOING?WHO ARE YOUR TARGET CUSTOMERS?

5 YES, YOU DO HAVE COMPETITORS.WHO DO YOUR TARGET CUSTOMERS BUY FROM NOW?

6 REMEMBER, PEOPLE BUY BASED ON EMOTION!WHAT DO YOU WANT OTHERS TO FEEL ABOUT YOU?

D e s i g n e d b y S m a l l F a r m N a t i o n , s m a l l f a r m n a t i o n . c o m . N O T F O R D I S T R I B U T I O N .

7DON’T BE BORING. BE MEMORABLE.WHAT DO YOU WANT OTHERS TO REMEMBER ABOUT YOU?WHAT IS MOST IMPORTANT?

8WHAT SHOULD PEOPLE EXPECT FROM YOU?WHAT IS YOUR BRAND PROMISE TO CUSTOMERS?COULD THIS BECOME YOUR TAGLINE?