Brand Personalitry

Sony has certain traits attached to it are as follows:Sophisticated PrideStrongConvenientEasyRespectWarmth, etc.

BRAND Personality-

These traits contribute in building the brand. It what defines Sony and this how people see the product or recognise it. It is treated as high and mighty compared to the other brands as it contributes a product in many parts of the Entertainment sector.

The advertising is the communication between the Brand and the people. It is the advertising that gives a detailed description about the product and its features. People have recognised it to one of the best commodities with particular traits attached to it. It creates a certain lasting impression on the people’s mind and attitude towards the product. It defines the relation between the brand and the consumers.

Some questionnaire

Brand Personalitry

Documents

Transcript of Brand Personalitry

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