Brand-o-mania Marketing quiz Questions - August 20th 2012

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Transcript of Brand-o-mania Marketing quiz Questions - August 20th 2012

BRAND-O-MANIA

QUIZZING CLUB, IIM RAIPUR20-08-2012

RULES

Teams of a maximum of 3 people. Wiki/Google’s help is strictly forbidden. QM’s discretion is final.

ROUND 1: Matter-of-brands

1

The brand X is a subsidiary of Y; which in turn comes under Aditya Birla Nuvo group's apparel business.

X is credited with introducing the concept of ‘Friday Dressing’ almost two decades back in India.

Identify X and Y.

2

ID the parent company of this very famous mosquito repellent product.

3

How is this tennis superstar connected to the world of business?

4

Who are these guys?

5

A craftsman, he founded the Company in Florence in 1921  as a small family-owned leather saddlery shop. He began selling leather bags to horsemen in the 1920s. As a young man, he rapidly built a reputation for quality, hiring the best craftsmen he could find to work in his atelier.In 1938, he expanded his business to Rome. Soon his one-man business turned into a family business, when his sons Aldo, Vasco, Ugo and Rodolfo joined the company. Identify the brand he created ?

6

Which retail chain was founded by the gentlemen in the pic?

7

X is an entrepreneur and the CEO of Y. He is present on the boards of Microsoft,

Facebook among others. In 1997, X was charged a late fee of

about 40$ by a movie rental company for delayed return of a copy of Apollo 13 DVD. This eventually led to the setting up of Y.

ID X, Y.

8

This company was founded in 1910 in Japan .The Company’s name was coined from two Kanji characters meaning “sun” and  “rise”. Identify the company ?

9

Doctor, Wing Sung, Happiness, Huafu, Xinming, Guanleming, Xinhua, and Gentleman are some of this company's lesser known products. 

However it is best known for manufacturing the product X, which is a household name in India.

Identify X and the company that makes it.

10

What product owes it's name to a town/municipality lying in the shaded region depicted?

Identify the product/advertiser.

ROUND 2: PRINT ADS

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ROUND 3: Logos

19

Logo of a recently formed Indian foundation X which helps people who are fighting against Cancer. Identify (Name of the initiative needed).

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23

Individual Connect Questions.

ROUND 4: CONNECT THE DOTS

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26

And, to end the quiz on a funny note Which term Connects the first two companies to the 3rd picture. Why? (Funda is necessary)