Brand integrity in Brand integrity in seven stepsseven steps

Why Patience, Persistence, and Profits Make a Difference

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Similarities & Similarities & DifferencesDifferences

ONLINE PROFILE PICTURE2008 - 2009

Moving Images Productions

ONLINE PROFILE PICTURE2008 - 2009

Moving Images Productions

ONLINE PROFILE PICTURE 2011

Selina Davis Photography

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Px3: They Make a Px3: They Make a Difference!Difference!

Patience

Persistence

Profits

Rate Yourself: 1=not much, 5=average, 10=enough to pass around

7 Simple Steps:7 Simple Steps:

The Y.O.U. Factor

Rules of Social Media Engagement

Be Recognizable

There are Brand Snatchers Among Us

Media Connections: Radio + TV + ???

The Awesomeness of Google Alerts

Hi-Ho-Hi-Ho It’s Off to Search We Go...

The Y.O.U. FactorThe Y.O.U. Factor

How much are YOU willing to give?

time, energy, effort, funds...

YOUR...

Face

Voice

Name

Company

Product &/0r Services

Brand

TIME & ENERGYTIME & ENERGYHow many hours a week (or day) will Y.O.U. commit to branding?

Will you do it yourself, hire a VA, outsource it, or ???

How many Social Site Profiles will you commit to creating in the next 30 days?

KnowEm.com - Tune in for my radio interview on Only3Degrees with their CoFounder this summer!

Profiles Made Easy!Profiles Made Easy!

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Pick your pic!

Use the same picture/logo on all Social Sites

BE ADVISED: it is called FACEbook for a reason

Build your bio

Type it. Save it. Copy & Paste it.

Site consistency

Make your list and check it twice

Remember “similarities & differences”?

FundsFundsHow much money (in the next 90 days) am I willing to spend?

What is my Branding Budget?For 2011? This Quarter? This month? This week?

Do I want to pay for Training on Social Media Marketing or hire someone to do it for me?

What tools are available and how much will they cost?

Applications (Apps) - TweetDeck

Pay Per Clicks (PPC) - Google AdWords, Facebook & LinkedIn Ads

Customized Software/Pages - Social Outbreak

The Rules of The Rules of Social MediaSocial Media EngagementEngagement

cOnsISt3ncY

Also known as “consistency”

Ccccoooonnnnttttiiiinnnnuuuuiiitttyyy

or “continuity”

Know your target market & audience

What industry are they in? What magazines do they read? What books do they buy? What car do they drive? Where do they live?

How do they spend their free-time? When did they last take a vacation?

Who is their ideal client? . . .

Once it is out there, IT IS OUT THERE!

more rules . . . more rules . . . Who is your ideal client?

“Anyone with a pulse!” “Realtors” “Single Mothers” “Startup Companies”

Women between the ages of 25 & 45 who have been in business at least 3 years but not yet advanced their career to the level they desire. They are ready for more.

Desire to be duplicated.

Retweet and Share make it easy!

“It is more blessed to GIVE than to receive!”

Follow the Leader(s)

Who is “leading the way” in your industry?

Do they have a FanPage and/or are they on YouTube, Twitter, LinkedIn?

and more rules . . .and more rules . . .Quality not Quantity

“What to do when 5000 Friends find you on Facebook . . .”

Be a BRAGGER!

No one knows more about your business than you do.

Build Brand Advocates who will boast & brag on you all day.

Slow & Steady Wins the Race

In the story of the tortoise and the hare, WHO WINS THE RACE? Why?

I AM WORTH IT!

the FINAL rule of the FINAL rule of Social MediaSocial Media EngagementEngagement

Know your LIMITS

Grab a stopwatch

Set a timer

Have an accountability partner

Budget so you aren’t a bankruptcy statistic!

80/20 Rule for Posts

#Hashtags##Hashtags#Branding

Brand Advocates

Trends

Searchability

#Only3Degrees

#WOOHOO!!!

#ExcellenceWorx

#MakeTheConnection

Be RECOGNIZABLEBe RECOGNIZABLE

Logos I know and recognize:

Who can come up with at least TEN in 30 seconds?

When they see my logo, my face, or __________________________________, what are they thinking?

@Denai

TargetNike

“The Donald”

There are There are Brand Brand SnatchersSnatchers Among Us Among UsIt can happen to you . . . it happened to me!

Why networking & my Brand Advocates have me saying WOOHOO!!!

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Media ConnectionsMedia ConnectionsWho do you know in radio?

Who do you know in TV?

Who do you know...

Take time to talk at your table to gain answers.

Who do you know?Who do you know?

The Awesomeness of The Awesomeness of AlertsAlerts

Google.com/alert

You do need a free Google (gmail) account

Decide how often alerts are emailed to you

Add, Cancel, Change alerts at any time

It DOES make a difference if you use quotes (“ ”) or not

To you, does it matter what order words appear?

Ten suggestions in handouts

Monitor the Web for interesting new contentGoogle Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic.Enter the topic you wish to monitor, then click preview to see the type of results you'll receive. Some handy uses of Google Alerts include:

•monitoring a developing news story

•keeping current on a competitor or industry

•getting the latest on a celebrity or event

•keeping tabs on your favorite sports teams

You can also click here to manage your alerts

DO-OVERDO-OVERPx3: They Make a Px3: They Make a

Difference!Difference!

My Patience has . . .

My Persistence has . . .

I now view my Profits as . . .

P by 3 will enable me to . . .

After all you have learned, how do you now rank yourself?

WHY???

Hi-Ho-Hi-Ho it’s off to Hi-Ho-Hi-Ho it’s off to SEARCHSEARCH we go . . . we go . . .

Google Alerts

Keep It Simple, Silly! This no cost option will save (and make) you $$$!

Search Boxes on Sites (Facebook, Twitter, LinkedIn, YouTube)

Use the same list from Google Alerts ideas discussed

Brand Recognition with Friends, Fans, Family & Followers

They should be SICK & TIRED of seeing, hearing, and watching you share what you do so much that THEY could give your commercial for you.

. . . and . . . and SEARCHING . . .SEARCHING . . .

Integrity is EVERYTHING!

Guard the INTEGRITY of your Brand.

Fire a Warning Shot

Take the initiative, don’t “jump the gun”

Contact the Company

Be prepared to PROVE IT!

Seek Legal Counsel

There are attorneys and law firms who specialize in handling these violations.

ThriveWith5.com

Denai VaughnDenai VaughnThe Networking Queen

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Denai@DenaiVaughn.com

theWOOHOOgirl.com

DenaiVaughn.com

TheNetworkingQueen.net

Only3Degrees.com

ExcellenceWorx.com

NetworkingForMoreBusiness.com

ThriveWith5.com

TheNetworkingQueen.com

TreasuresInGroom.com

Brand integrity in Brand integrity in seven stepsseven steps

Why Patience, Persistence, and Profits Make a Difference

TM