Post on 22-Jan-2021
BRAND GUIDELINES
Version 04.6.19
Using this guide
This guide demonstrates the proper and improper uses of the DLive brand assets.
To use our brand assets you must follow the guidelines to keep them true to our brand.
Logomark 03
Wordmark 04
Our Mascot 06
Introduction 02
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Contents
Gifting 07
Treatments 08
Improper Use 09
Permission For Use 10
Download 11
DLive logomark
The Ninja is a trademark logo of
DLive. This logo was the final
decision in a logo competition
where users submitted their
entries and ultimately this entry
was voted favourite by the
community.
The logo is a stylized ninja and
has primary colours of Black
(#000000) and Yellow (#FFD300).
These are the brand colours of
the platform and chosen for its
simplicity and vibrancy.
Logomark 03
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DLive wordmark
DLive’s wordmark is
designed with an artistic
relativeness to the logo of
the Ninja. The rounded
letters and the “d” reflect
on the platform’s unique and
cutting-edge business
model.
The dot on the “i” is Yellow
(#FFD300) to incorporate
the primary colours of the
platform and to familiarize
users with the branding.
Wordmark 04
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Logo lockup
The DLive logo is arranged in
a horizontal format and must
remain as such. It is important
to keep in mind the white
space between the logomark
and wordmark. It is important
that the horizontal lockup and
the safe area around it be
respected.
Logo Lockup 05
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Treatments
DLive’s branding is specific, it is
very important to practice
proper use when using brand
assets. Whenever possible use
the circular ninja.
It is encouraged to primarily
select the circular ninja logo as
we believe this accurately rep-
resents the DLive branding.
Treatments 08
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Improper Use
When using the DLive brand
assets, please do not
mistreat the logomark &
wordmark – treat these with
respect and follow the list
below:
• Don’t change colours
• Don’t outline the Ninja
• Don’t distort the logo
• Don’t edit the logo from
its original form
DON’T RECOLOR DON’T DISTORT DON’T OUTLINE DON’T CHANGE DIMENSIONS
DON’T OUTLINEWORDMARK
DON’T RECOLORWORDMARK
DON’T DISTORTWORDMARK
dlive
DON’T USEANOTHER TYPEFACE
Improper use 09
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Our Mascot
Our Mascot is named Snow.
Snow loves lemons, yellow
tangy Ice Cream, diamonds
and luxury sports cars.
Mascot 06
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Gifting 07
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Gifting Options
Fresh lemons, zangy Ice
Cream, shiny diamonds,
luxury sports cars, and jets.
What else do you need?
Enjoy our updated gifting
options with a variety of ways
to gift to your favorite
streamer.
Permission for useOur branding defines DLive as the livestreaming and video community on the blockchain, we
want users to become familiar and ensure a better awareness and connection to the platform.
Whenever using the DLive brand assets, be sure to follow these key principles.
Use o�icial graphics• Download our official brand assets.
• Do not use outdated graphics.
• Don’t modify or use edited versions
you might find anywhere else.
Restricted Use• Don’t use the brand assets in a
way that suggests partnership or
endorsement by DLive.
• Don't use the DLive logo in
corporation with other company
logos, don't use the Logo and
impersonate the platform.
Follow Terms & Agreements• Make sure you read and understand the
permissions of use and proper practice when
using the logo/wordmark.
• As applicable, follow DLive Terms of Service,
Privacy Policy and any other relevant
agreements.
Permission for Use 10
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Download 11
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Download Brand Assets
Click on icon to download your prefered assets