A presentation by

Kazi M. Hossain

Brand Consultant, Mozaic Creative Yonge St, Thornhill, ON L3T, Toronto, Canada

Ex. COO of Protishabda (Publicis and Saatchi & Saatchi Affiliate)

26 Kemal Ataturk Avenue, Dhaka, Bangladesh

Mobile: (647) 836 4335Email: rasel1210@gmail.com

ca.linkedin.com/in/mkazihossainyoutube.com/user/kmhraselBrand Essence

Let’s define the Brand Essence (DNA)

of brand ‘X’ to create a unique

positioning

*Original brand name of Edible Oil has been changed to brand ‘X’ due to confidentiality

Target Consume

r

Product Attribute

s

Brand Personali

tyBrand

Benefits

Target Consumer

Mother takes particular care in cooking for her family as it’s one of the most important attributes of her caring expression.

Target Consumer

She believes that cooking food is the way to bring and keep her family together and healthy.

Target Consumer

The meal she prepares gives her intrinsic reward that she does it with the best of her knowledge and love.

Target Consumer

She feels essential for her family as she exerts a huge influence on her family’s happiness, health and future. She takes pride in it.

Target Consume

r

Product Attribute

s

Brand Personali

tyBrand

Benefits

Product Attributes

Preserves the inherent goodness, nutritional benefits of the product, Brand X offers.

Product Attributes

Makes balanced food through appropriate level of

nutrients.

Product Attributes

Ensures purity

Product Attributes

Enhance Taste

Target Consume

r

Product Attribute

sBrand

BenefitsBrand

Personality

Confidence from knowing you are making the informed choiceMothers have wide range of options available to them. But choosing ‘X’

brand, they should be reassured about the goodness of the food they prepare for themselves and their loved ones. As oil is the main ingredient of cooking, it helps to ensure quality of taste and goodness of nutrition.

Brand Benefits

Satisfying sense of involvement and controlWhenever mothers prepare food, the Brand ‘X’ always lets them get

the best cooking experience which allows them to express themselves and show how much they care.

Brand Benefits

Brand Benefits

Togetherness with good foodOffering good food is the most delicious way to show mother’s love and

care and has the wonderful power of bringing family together. Brand ‘X’ is on her side and helps mom bind their loved ones around ‘X’.

Satisfaction in taking care of family healthThe ‘X’ brand offers a range of products, recipes and related advice that

ensure healthy meal cooked for everyone. There is nothing more satisfying than to cook a healthy meal and to see family members’

empty plates at the end of the meal, big smiles or enthusiastic compliments. These are the signs of good healthy family. The ultimate

satisfaction of mother is to be the gatekeeper of family health and Brand ‘X’ ensures it.

Brand Benefits

Target Consume

r

Product Attribute

sBrand

BenefitsBrand

Personality

Brand PersonalityShe understands the importance of wholesome food for good health.

Brand PersonalityShe is always conscious about the purity of

the food ingredients she uses for food preparation.

Brand PersonalityShe wants to bind her family with her care

through serving the very best food in terms of purity, taste, and nutrition.

Brand PersonalityShe loves to play with food, recipes and

ingredients. She explores new ideas of cooking.

Brand Essence (The DNA)

Target Consumer Product Attributes

Brand Benefits Brand Personality

Healthy Living, Active Family

Target Consumer• caring expression

• bring her family together• her intrinsic reward• takes pride in cooking

Product Attributes• inherent goodness

• appropriate nutrients level • ensures purity• enhance taste

Brand Benefits• confidence of informed choice

• satisfying sense• togetherness

• gatekeeper of healthy family

Brand Personality• wholesome• conscious• caring• cheerful

ThanksTo know more , please contact-

Kazi M. HossainBrand Consultant, Mozaic Creative

Yonge St, Thornhill, ON L3T, Toronto, Canada

Ex. COO of Protishabda (Publicis and Saatchi & Saatchi Affiliate)

26 Kemal Ataturk Avenue, Dhaka, Bangladesh

Mobile: (647) 836 4335Email: rasel1210@gmail.com

ca.linkedin.com/in/mkazihossainyoutube.com/user/kmhrasel