Brainstorming

David Weightman, School of Art and Design, UIUC

The best way to get a good idea is to get a lot of ideas

Linus Pauling

The best way to get a good idea is to get a lot of ideas

Linus Pauling ( Nobel prize winner for Chemistry )

Suggestions for process

First run for a set time, aim for maximum number of ideas

Suggestions for process

First run for a set time, aim for maximum number of ideas

Categorize and regroup

Suggestions for process

First run for a set time, aim for maximum number of ideas

Categorize and regroupReflect on the groups

Suggestions for process

First run for a set time, aim for maximum number of ideas

Categorize and regroupReflect on the groupsReframe the focus and go again

Suggestions for process

First run for a set time, aim for maximum number of ideas

Categorize and regroupReflect on the groupsReframe the focus and go againEvaluate what you’ve got

Suggestions for process

Seven secrets of brainstorming (after IDEO)

Warm up your mental muscles

Seven secrets of brainstorming (after IDEO)

Warm up your mental musclesDefine the focus

Seven secrets of brainstorming (after IDEO)

Warm up your mental musclesDefine the focusNumber your ideas, go for quantity, set a target

Seven secrets of brainstorming (after IDEO)

Warm up your mental musclesDefine the focusNumber your ideas, go for quantity, set a targetEncourage wild ideas

Seven secrets of brainstorming (after IDEO)

Warm up your mental musclesDefine the focusNumber your ideas, go for quantity, set a targetEncourage wild ideasSuspend judgment in first stage to promote flow

of ideas

Seven secrets of brainstorming (after IDEO)

Warm up your mental musclesDefine the focusNumber your ideas, go for quantity, set a targetEncourage wild ideasSuspend judgment in first stage to promote flow

of ideasGet visual, sketch it out

Seven secrets of brainstorming (after IDEO)

Warm up your mental musclesDefine the focusNumber your ideas, go for quantity, set a targetEncourage wild ideasSuspend judgment in first stage to promote flow

of ideasGet visual, sketch it outOne conversation at a time

Seven secrets of brainstorming (after IDEO)

So enjoy!

The art of innovation… Kelley, Littman, PetersTen faces of innovation… Kelley, Littman

Some further reading