Post on 30-Oct-2014
description
Brain Rules for Thinking Smarter
Guest Speaker: John Medina Hosted By: Alvaro Fernandez
SharpBrains Brain Fitness Series June 3rd, 2008
An Introduction to SharpBrains
Brain Fitness Market Research and Advisory Services: Independent, not affiliated with products/ vendors. For institutions: Market Research, Consulting and Training Services. For individuals: Blog and Educational Website
Co-Founded by neuroscientist Elkhonon Goldberg and executive & educator Alvaro Fernandez.
Member of Scientific American Partner Network. Over 10 scientists, educators, as blog Expert Contributors. Featured by NYT, US News & World News, Reuters…
Learn more: www.sharpbrains.com Contact: Alvaro Fernandez at information@sharpbrains.com
An Introduction to our Webinar Series
#1: “The State of the Brain Fitness Software Market, 2008” May 27th
#2: “Brain Rules for Thinking Smarter”, with John Medina June 3rd
#3: “The Science and Practice of Brain Fitness” June 10th
John Medina and Brain Rules
Dr. John Medina: developmental molecular biologist and research consultant.
Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School (Pear Press, March 2008)
http://www.brainrules.net/
My 3 Key Take-Aways
Rule #1: Don’t hire coach potatoes (Or be one)
Rule #4: Multitask at your peril (and others’) Rule #8: You have one brain
Rule #1: Exercise boosts brain power. Best business meeting: walking at
about 1.8 miles per hour. Aerobic exercise improves executive
functions. No need to run triathlons. Exercise improves cognition for two
reasons:- Increases oxygen flow into the brain - Acts directly on the molecular machinery of the brain itself
The cognitive value of exercise
Source: Colcombe, S and Kramer, AF (2003)Fitness effects on the cognitive function of older adults: a meta-analytic study Psych Sci 14: 125 - 130
Rule #4: We don't pay attention to boring things.
Previous experience and pattern recognition.
Can I eat it? Will it eat me? Can I mate with it? Will it mate with me? Have I seen it before?
Multi-tasking, and our sequential processor. Driving while talking on a cell phone is like driving drunk.
The always online organization is the always unproductive organization. Error rate goes up 50% and it takes you twice as long to do things.
Rule #4: We don't pay attention to boring things.
Rule #8: Stressed brains don't learn the same way.
Stress that lasts about 30 seconds: OK You can actually watch the brain shrink. Stress damages cognition. If you want your kid to get into Harvard, go
home and love your spouse. You have one brain.
Rule #8: Stressed brains don't learn the same way.
Mendl M (1999)Performing under pressure: stress and cognitive functionApplied Animal Behavioral Science 65(3): 221 - 244
My 3 Key Take-Aways
Rule #1: Don’t hire coach potatoes (Or be one)
Rule #4: Multitask at your peril (and others’) Rule #8: You have one brain
Resources Mentioned
Tons of excellent content: http://www.brainrules.net/
Books John Gottman: Raising an Emotionally Intelligent
Child Robert Sapolky: Why Zebras Don’t Have Ulcers Bruce McEwen: The End of Stress As We Know It
Research Michael Posner: on Attention Art Kramer: on Physical Exercise and Cognition
John Medina and Brain Rules
Dr. John Medina: developmental molecular biologist and research consultant.
Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School (Pear Press, March 2008)
http://www.brainrules.net/