Bottled Bourbon Cocktails

#SWLou : @PaulSizemore : paul.Sizemore@gmail.com

Customer• People that want good

cocktails

• People that are land-locked in ‘cocktail-deserts’

• People that don’t have the skills and/or ingredients needed to mix their own cocktails

Value Prop

• To create a bottled bourbon cocktail line that will allow people to consume cocktails from Louisville’s best bars from the comfort of their home.

Features• Bottled cocktail that is

artesian.

• Allows people to have novelty and great experience in their lives.

• Regional travelers to Louisville can have a souvenir to take home.

Path to Customers

• Retail - Liquor stores.

• Dive Bars - marketed with table tents.

• Alcohol Distributors.

StartUp Weekend Execution Plan

• Validate Customer: create mock up products Saturday during the day to sell at ‘private parties’ durring the night.

• Validate Legality: Sunday engage an attorney.