Borderless Communication: Finding Wisdom Amid the Global Chatter

Paula Moore, Director of Communications, ACCU

Quiz1 X 3 = ?

Quiz1 X 3 = ?3 X 3 = ?

The Golden Age of Information

Each day, the average American:

• Sees about 5,000 ads• Consumes info for about 12

hours• Is bombarded by the same

amount of info found in 174 newspapers

Interconnectedness• 24 / 7 Access• Email• Internet• Phones• Fading Interpersonal Boundaries• Unwanted solicitations

Social Media• No Borders – open to everyone• No Boundaries – unrestricted commentary

Social Media

Changing Standards “A lie can get halfway around the world before the truth even gets its boots on” - Mark Twain

What Sticks?

Quiz1 X 3 = ?3 X 3 = ?

Quiz1 X 3 = 13 X 3 = 1

How Do We Break Through?• Ask the right questions• Discretion• Wisdom