A LinkedIn Elevate Case Study

Boosting Your Brand with Employee Advocacy

Katelyn Brower | October 16th, 2019

@ K a t e l y n B r o w e r _

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§ What is Employee Advocacy?

§ How to develop an Employee Advocacy Program

§ A list of dos and don’ts

§ How to measure success

§ How to keep your members motivated

Let’s do this!

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What is Employee Advocacy?

The promotion of your company by the people who work for it.

(LinkedIn)

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Let’s dig a little deeper…

Employee advocacy empowers employees to better their personal brand on social media networks and increase

engagement, and opportunities with ease. All while raising awareness and positive sentiment around the

company’s brand.

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Peer-to-peer marketing is the leading driver behind 20-50% of all purchasing decisions.(McKinsey)

Developing Your Strategy

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Who What Where When

Ask yourself….

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§ Identify who needs to be in the program (if cap on seats)

§ Social Stars§ All levels of employees

Who

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§ Purpose§ Goals§ Content/Topics

What

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§ Communications§ Trainings§ Collateral

Where

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§ Launch § Communications § Support

When

Do’s & Don’ts

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§ Create a team of curators§ Communicate, communicate,

communicate § Keep trainings consistent § Take advantage of reps and provided

resources

Yes!

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§ Make program training mandatory § Remove inactive employees§ Have laid-back rules/guidelines

No!

Measuring Success

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§ Encourage new and existing users with pre-elevate/post-elevate data

Employee Success

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§ Regularly meet with Elevate reps to understand performance across the program

Overall Program Success

Elevate drove a 9.4% content engagement rate and audience reach of 48.8M year to date

Don’t Lose Momentum!

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§ Contests § Refer & Receive § Employee shout-outs

Keep Your Community Engaged

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But wait…

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No platform? No problem!• Identify key individuals or “social champions” within your organization• Craft social media messaging for each major asset/product launch or company announcement • Provide social champions with launch guide

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Identify who, what, where, and when

Train, Communicate, Measure

Keep community engaged

Key Takeaways

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The voices & personal brands of your employees are powerful.Use them.

Thank You!@KatelynBrower_

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