Post on 13-Jul-2015
Head Office of NCS®©
Scandinavian Colour Institute AB
Kleur, Waarneming en
Communicatie
Kleur een kwestie van smaak?
Head Office of NCS®©
Scandinavian Colour Institute AB
Inhoud
Wat is kleur
Kleur en onze hersenen
Kleurcommunicatie
Head Office of NCS®©
Scandinavian Colour Institute AB
Wat is Kleur?
Head Office of NCS®©
Scandinavian Colour Institute AB
Er zijn alleen kleuren
Waar een waarnemer is(Chauvel).
with met oog en hersenen
Head Office of NCS®©
Scandinavian Colour Institute AB
Wat is Kleur?
Nodig om te overleven!
Head Office of NCS®©
Scandinavian Colour Institute AB
Kleur is wat we zien
Head Office of NCS®©
Scandinavian Colour Institute AB
Kleur is wat we zien
Head Office of NCS®©
Scandinavian Colour Institute AB
KLEUR EN ONZE HERSENEN
Head Office of NCS®©
Scandinavian Colour Institute AB
Head Office of NCS®©
Scandinavian Colour Institute AB
Head Office of NCS®©
Scandinavian Colour Institute AB
Head Office of NCS®©
Scandinavian Colour Institute AB
Head Office of NCS®©
Scandinavian Colour Institute AB
Head Office of NCS®©
Scandinavian Colour Institute AB
Head Office of NCS®©
Scandinavian Colour Institute AB
Een vast patroon
Biedt ik een rood kleurbeeld aan dan
nemen we een groen lichtbeeld waar.
Biedt ik een blauw kleurbeeld aan dan
nemen we een oranje lichtbeeld waar.
Biedt ik een geel kleurbeeld aan dan
nemen we een paars lichtbeeld waar.
Head Office of NCS®©
Scandinavian Colour Institute AB
Een continue proces
Voordurend maken we een nabeeld aan
van de kleuren die we zien
Head Office of NCS®©
Scandinavian Colour Institute AB
Simultaan contrast
Kleuren beïnvloeden elkaar.
Of anders gezegd: wij doen wat met
kleur….
Head Office of NCS®©
Scandinavian Colour Institute AB
Simultaancontrast
Head Office of NCS®©
Scandinavian Colour Institute AB
Head Office of NCS®©
Scandinavian Colour Institute AB
Head Office of NCS®©
Scandinavian Colour Institute AB
KLEURCOMMUNICATIE
Hoe zeggen we
Head Office of NCS®©
Scandinavian Colour Institute AB
Head Office of NCS®©
Scandinavian Colour Institute AB
Head Office of NCS®©
Scandinavian Colour Institute AB
Hoe communiceren we kleur?
Brown?
Coffee?
Café Latte?
H365?
L = 44,5 C = 42,1 H = 44,7?
172 Red 85 Green 32 Blue?
Head Office of NCS®©
Scandinavian Colour Institute AB
Kleursystemen
om chaos te
omzijlen
Head Office of NCS®©
Scandinavian Colour Institute AB
Colour Names – No Systems
Plum Turquoise
Head Office of NCS®©
Scandinavian Colour Institute AB
Production-driven Systems
• Based on the formula of one manufacturer
• No colour notation system – limited to samples
• No way to describe a colour in between. WYSINWYG
CMYK
Subtractive
RGB mix
Head Office of NCS®©
Scandinavian Colour Institute AB
Gebaseerd
op perceptie,
op hoe we kleuren
zien
More than 100 Years of Colour Science
Een systeem
Head Office of NCS®©
Scandinavian Colour Institute AB
De 6 elementaire kleuren
Zes referentiepunten, vanaf onze geboortemeegekregen.
Allen mensen zien kleur op dezelde manier, maar hebben niet het zelfde gevoel erbij.
Y R B G W S
Head Office of NCS®©
Scandinavian Colour Institute AB
Natuurlijke kleurschalen
Tussen de 4 chromatische elementaire kleuren:
Head Office of NCS®©
Scandinavian Colour Institute AB
De 4 kleur schalen
Van de
kleurencirkel
Head Office of NCS®©
Scandinavian Colour Institute AB
Wit-Zwart naar Chromatisch
Visuele kleurschalen
Head Office of NCS®©
Scandinavian Colour Institute AB
KleurendriehoekW Whiteness
C Chromaticness
S Blackness (Swarthy)
Head Office of NCS®©
Scandinavian Colour Institute AB
EEN OEFENING
E1
Head Office of NCS®©
Scandinavian Colour Institute AB
Kleurenruimte
- any imaginable surface colour we can see!
Head Office of NCS®©
Scandinavian Colour Institute AB
Het NCS Kleur Notatie Systeem
Easy as this, exactly the way we see colour.
S 2030-Y90RS = Standardized
based on Second
Edition NCS QM
Nuance Hue – “family”
s+c+w=100, whiteness= 50%
Head Office of NCS®©
Scandinavian Colour Institute AB
NCS 1977-Y95R
77
19
77
19
Y95R
Head Office of NCS®©
Scandinavian Colour Institute AB
S 2030-Y90R
Much more than a simple colour card!
• The Scientific NCS Colour System
• The NCS Colour Notation
• Leading Accuracy & Consistency
• NCS Colour Products & Services
Head Office of NCS®©
Scandinavian Colour Institute AB
The logic of the NCS system
simplifies
colour navigation, design & harmony.
Head Office of NCS®©
Scandinavian Colour Institute AB
Examples of Applications
Whiteness - Blackness - Chromaticness - Nuance
Head Office of NCS®©
Scandinavian Colour Institute AB
Same Nuance Area
Little red house
Chlorophyll Falu red
Head Office of NCS®©
Scandinavian Colour Institute AB
EEN PAAR OEFENINGEN
K3
Head Office of NCS®©
Scandinavian Colour Institute AB
Same Whiteness 20%
Head Office of NCS®©
Scandinavian Colour Institute AB
Same Blackness 10%
Head Office of NCS®©
Scandinavian Colour Institute AB
Same Chromaticness 10%
Head Office of NCS®©
Scandinavian Colour Institute AB
Same Nuance 2020-
Head Office of NCS®©
Scandinavian Colour Institute AB
Same Hue -R80B
Head Office of NCS®©
Scandinavian Colour Institute AB
NCS similaritiesSame yellowness Same saturation
Lightness values Colour areas
Head Office of NCS®©
Scandinavian Colour Institute AB
NCS in research
Head Office of NCS®©
Scandinavian Colour Institute AB
NCS in Research
Perceived colours of leafy trees at various distances.
Nearest NCS colour sample:
3060-G20Y 4050-G 5040-B90G 6020-B70G 6010-B30G 5010-R90B 4010-R70B
Inherent 100m 1km 2km 5km 10km 20km
Head Office of NCS®©
Scandinavian Colour Institute AB
NCS in Research
Architectural analysis.
How did the old pigments look.
Y25R –
Y30R
NCS compares colour of the skin for laser treatments.
Head Office of NCS®©
Scandinavian Colour Institute AB
NCS in Architectural Research
At 80 m viewing distance and overcast sky illumination.
Perceived colour of objects in hue -Y10R,
compared with their inherent colours (1-6).
5
4
3
2
6
6
5
4
3
2
1
1
Inherent and perceived colour
Head Office of NCS®©
Scandinavian Colour Institute AB
NCS in
Global use
Head Office of NCS®©
Scandinavian Colour Institute AB
NCS in Global Architectural Colour Design
Head Office of NCS®©
Scandinavian Colour Institute AB
Planned Colour Design
Head Office of NCS®©
Scandinavian Colour Institute AB
Moscow City planning
Head Office of NCS®©
Scandinavian Colour Institute AB
Documentation of Cities in India
Head Office of NCS®©
Scandinavian Colour Institute AB
NCS in Interior Architecture
Head Office of NCS®©
Scandinavian Colour Institute AB