Post on 13-Mar-2016
description
1
2
TABLE OF CONTENTS
ALL ACCESS
pg. 11
BOOMBOX
pg. 03
PLUS
pg. 29
VIDEOS
pg. 42
IN STUDIO
pg. 68
IN CONCERT
pg. 56
CONCEPT: RICOCHET
THE BOOMBOX BRAND
On Boombox we show how music and individual personalities bounce off one another creating an energy the grows and feeds each other.
Sonic abstract graphic shapes contain textures, patterns, drawings and photographics element reflecting the teens lifestyle inspired by music.
This collision of energy is the essence of Boombox.
3
4
THE BOOMBOX BRAND
ALL ACCESS
01
PLUS
02
VIDEOS
03
IN STUDIO
04
IN CONCERT
05
Music block
Behind the scenes Band showcase Music Videos Studio Performances Concerts
5
04 05
01 02 03
BRAND LOGOS
OVERVIEW
MAIN BLOCK LOGO
SHOW PACKAGE LOGOSAn icon is attributed to each Boobmbox package, capturing the essence of each block.
KEYHOLEBoombox All Access unlocks the behind-the-scenes world of your favorite bands.
PORTALThe O exists as a portal into the Boombox world
MICROPHONEBoombox In Studio showcases musicians in intimate studio performances.
PLUSBoombox Plus gives us unique details and information about your favorite artists.
ROCK HANDBoombox In Concert brings us right into frenzy and enegry of a live concert. So throw your rock hands up in the air!
PLAY BUTTONBoombox Video presses the play button on your favorite music videos.
6
COLOR
LOGO
BLACK & WHITE
LOGO
LOGO
PALETTE
243-229-22803-09-06-009061C
73-47-14689-100-00-00267C
255-255-25500-00-00-00
RGBCMYK
PANTONE
RGBCMYK
PANTONE
RGBCMYK
PANTONE
7
PROPORTIONS
LOGO
Sub-BrandType
Sub-BrandBox
Box around Boombox slightly askew at an angle of 2°
8
DOs & DON’Ts
LOGO
Go beyond 10°
DON’T
Don’t make Sub-Brand Box a different color
DON’T
Rotate the logo at angles varying from 0° to 10°
DO
Incorporate Sub-Brands into the logo box witht he appropriate proportions
DO
Don’t make Sub-Brand text larger than boombox
DON’T
Don’t sepparate subrand box from logo box
DON’T
10°
20°
99
TYPOGRAPHY
LOGO
MÁS ADELANTE
LMFAO PARTY ROCK TOMORROW NIGHT
Type used beneath the logo is justfied left.
It always lines up with Boombox.
Type used beneath the logo slightly overlaps the logo
Type used above the logo is slightly behind by the logo
Type used above the logo is justified to the width of Boombox
10
11
OVERVIEW
All Access gives us a behind the scene look of the exclusive world musicians live in everyday. A frenetic trail of grafitti opens doors, knocks over instruments, and activates a secret rooftop rehearsal space. The overwhelming graffiti shows us the chaotic journey artists take while leaving their mark wherever they go.
12
LOGO
COLOR
LOGO
BLACK & WHITE
LOGO
237-23-790-100-62-0199C
RGBCMYK
PANTONE
82-46-14585-100-00-00268C
RGBCMYK
PANTONE
255-255-25500-00-00-00
RGBCMYK
PANTONE
PALETTE
13
PROPORTIONS
LOGO
Curve tailored to type
Box around Boombox slightly askew at an angle of 2°
14
TYPOGRAPHY
LOGO
Type used beneath the logo slightly overlaps the logo
MÁS ADELANTE
LMFAO PARTY ROCK TOMORROW NIGHT
Type used beneath the logo is justfied left.
It always lines up with Boombox.
Type used above the logo is justified to the width of Boombox
Type used above the logo is slightly behind by the logo
15
SAMPLE TEXTURES
LOGO
01
02
03
16
DOs & DON’Ts
LOGO
Go beyond 10°
DON’T
Use intrusive textures
DON’T
Rotate the logo at angles varying from 0° to 10°
DO
Add sublte textures
DO
Use colors beyond those provided in the palette
DON’T
Outline
DON’T
10°
20°
GRAPHIC ELEMENTSGRAFFITI TRAIL
17
TRAIL
01
TRAIL
GRAPHIC ELEMENTS
18
SELECT ICONS
GUITAR
01
CROWN
02
MICROPHONE
03
MORE VECTOR ELEMENTS IN PACKAGE
BOLT
04
ARROW
05
TRIANGLE
06
CLOUD
07
HOLE
08
CIRCLE
09
COWBELL
10
DOTS
11
KEYBOARD
12
GRAPHIC ELEMENTS
19
BOOMBOX
01
3D ELEMENTS
KEYBOARDS
03
DRUMS
04
SPEAKERS
02
GRAPHIC ELEMENTS
20
ROOF TOP
01
ENVIRONMENTS
01
WAREHOUSE
02
21
0201
COMPOSITIONS
22
04 05 06
01 02 03
ON AIR: OPEN
APPLICATION
23
BUMPER MENU
01
CLOSE
02
ON AIR
APPLICATION
24
TRAIL
01
T-SHIRT
02
BILLBOARD
01
APPLICATION
25
TRAIL
01
TRAIL
01
WEB BANNER
02
PHONE APP
01
WEB / MOBILE
APPLICATION
26
TRAIL
01
TRAIL
01
CONCERT TICKET
01
EVENT
APPLICATION
CONCERT BANNER
02
27
28
OVERVIEW
Boombox Plus reveals more about our favorite artist through the unique lens of the teenage music lover. Fully connected to knowledge and friends in the digital age this is a savvy citizen who knows how to find what they want and they can find it on Boombox Plus.
29
LOGO
COLOR
LOGO
BLACK & WHITE
LOGO
217-238-23314-00-09-00573C
183-5-12760-100-00-00 247C
255-255-25500-00-00-00
RGBCMYK
PANTONE
RGBCMYK
PANTONE
RGBCMYK
PALETTE
30
PROPORTIONS
LOGO
Box around Boombox slightly askew at an angle of 2°
31
TYPOGRAPHY
LOGO
Type used above the logo is justified to the width of Boombox
MÁS ADELANTE
LMFAO PARTY ROCK TOMORROW NIGHT
Type used beneath the logo is justfied left.
It always lines up with Boombox.
Type used beneath the logo slightly overlaps the logo
Type used above the logo is slightly behind by the logo
32
SAMPLE TEXTURES
LOGO
01
02
03
33
DOs & DON’Ts
LOGO
Go beyond 10°
DON’T
Add intrusive textures
DON’T
Rotate the logo at angles varying from 0° to 10°
DO
Add sublte textures
DO
Use colors beyond those provided in the palette
DON’T
Outline
DON’T
10°
20°
34
GRAPHIC ELEMENTSICONS
PLUS 01
01
X
02
PLUS 02
03
FIN
04
HEART
05
ARROW 02
06
DOTS
07
HEXAGON
08
ABSTRACT
09
35
TEXTURES
GRAPHIC ELEMENTS
0201
36
APPLICATIONON AIR: OPEN
04 05 06
01 02 03
37
APPLICATIONPRINT
DVD
02
BILLBOARD
01
38
APPLICATIONWEB / MOBILE
WEB BANNER
02
PHONE APP
01
39
40
FEEDBACK
OVERVIEW
We don’t just watch or listen to music videos, we become part of them. Feedback and distortion from the latest hits invade our world as we transform the teens. A chain reaction sets in through the different teens and the music inside them becomes visible to the eye.
41
ELEMENTS
LOGO
COLOR
LOGO
BLACK & WHITE
LOGO
237-23-790-100-62-0247C
141-198-6350-00-100-00376C
255-255-25500-00-00-00
RGBCMYK
PANTONE
RGBCMYK
PANTONE
RGBCMYK
PALETTE
42
LOGOPROPORTIONS
Curve tailored to type
Box around Boombox slightly askew at an angle of 2°
43
TYPOGRAPHY
LOGO
MÁS ADELANTE
LMFAO PARTY ROCK TOMORROW NIGHT
Type used beneath the logo is justfied left.
It always lines up with Boombox.
Type used beneath the logo slightly overlaps the logo
Type used above the logo is slightly behind by the logo
Type used above the logo is justified to the width of Boombox
44
SAMPLE TEXTURES
LOGO
01
02
03
45
DOs & DON’Ts
LOGO
Go beyond 10°
DON’T
Add intrusive textures
DON’T
Rotate the logo at angles varying from 0° to 10°
DO
Add sublte textures
DO
Use colors beyond those provided in the palette
DON’T
Outline
DON’T
10°
20°
GRAPHIC ELEMENTS
46
SELECT ICONS
PLAY BUTTON
01
LOW BATTERY
02
FAST FORWARD
03
ACTION
04
LIGHTINING
05
EXCLAMATION
06
RECORD
07
SPEAKER
08
AQUA
09
GRAPHIC ELEMENTS
47
SELECT TEXTURES
ARTIFACT
01
KEY OUT
03
NOISE
02
48
ON AIR: OPEN
APPLICATION
04 05 06
01 02 03
49
APPLICATIONON AIR: CLOSE
04 05 06
01 02 03
50
APPLICATION
DVD
02
BILLBOARD
01
51
APPLICATIONWEB / MOBILE
WEB BANNER
02
PHONE APP
01
525252
535353
WHIPLASH
OVERVIEW
We go front stage for a show as the energy from the crowd literrally whips around us, bringing forth random objects up into the air and back down. The whips push the viewer closer and closer to the concert mainstage.
545454
LOGO
COLOR
LOGO
33-33-3372-66-65-73PROCESS BLACK
00-164-22890-11-00-002995C
68-20-11287-100-21-14247C
RGBCMYK
PANTONE
RGBCMYK
PANTONE
RGBCMYK
PANTONE
PALETTE
BLACK & WHITE
LOGO
555555
PROPORTIONS
LOGO
Curve tailored to type
Box around Boombox slightly askew at an angle of 2°
565656
TYPOGRAPHY
LOGO
MÁS ADELANTE
LMFAO PARTY ROCK TOMORROW NIGHT
Type used beneath the logo is justfied left.
It always lines up with Boombox.
Type used above the logo is justified to the width of Boombox
Type used above the logo is slightly behind by the logo
Type used beneath the logo slightly overlaps the logo
575757
LOGOSAMPLE TEXTURES
01
02
03
585858
LOGODOs & DON’Ts
Go beyond 10°
DON’T
Add intrusive textures
DON’T
Rotate the logo at angles varying from 0° to 10°
DO
Add sublte textures
DO
Use colors beyond those provided in the palette
DON’T
Outline
DON’T
10°
20°
GRAPHIC ELEMENTS
5959
GRAPHIC ELEMENTS
59
SELECT ICONS
TUBE 01 TUBE 02
01 02
HANDS
03
BEACHBALL
04
SPEAKER
05
GUTIAR PIC
06
CELLPHONE
07
606060
ON AIR
APPLICATION
04 01
BUMP
02
01
PROMO
02 03
616161
APPLICATION
DVD
02
T-SHIRT
01
626262
WEB / MOBILE
APPLICATION
WEB BANNER
02
PHONE APP
01
6363
6464
SOUND CHECK
OVERVIEW
As the band tunes up for an intimate perfromance we see their gear scattered on the floor. The gear begins to react to the music, coming to life through the tangle of wires. Sound waves move through the wires bringing us in to the studio.
6565
LOGO
COLOR ENGLISH
LOGO
COLOR SPANISH
LOGO
COLOR PORTUGUESE
LOGO
BLACK & WHITE ENGLISH
LOGO
241-237-23404-05-05-009061C
53-189-17887-100-21-143265C
68-20-11287-100-21-14247C
RGBCMYK
PANTONE
RGBCMYK
PANTONE
RGBCMYK
PANTONE
PALETTE
6666
PROPORTIONS
LOGO
Curve tailored to type
Box around Boombox slightly askew at an angle of 2°
6767
TYPOGRAPHY
LOGO
MÁS ADELANTE
LMFAO PARTY ROCK TOMORROW NIGHT
Type used beneath the logo is justfied left.
It always lines up with Boombox.
Type used above the logo is justified to the width of Boombox
Type used above the logo is slightly behind by the logo
Type used beneath the logo slightly overlaps the logo
6868
SAMPLE TEXTURES
LOGO
01
02
03
6969
DOs & DON’Ts
LOGO
Go beyond 10°
DON’T
Add intrusive textures
DON’T
Rotate the logo at angles varying from 0° to 10°
DO
Add sublte textures
DO
Use colors beyond those provided in the palette
DON’T
Outline
DON’T
10°
20°
70
GRAPHIC ELEMENTS
70
SELECT TRAILS
CABLE
01
ZIG ZAG
03
TAPE
02
GEOMETRICS
04
71
GRAPHIC ELEMENTS
71
SELECT TEXTURES
FEET
01
DOTS
03
ABSTRACT 01
02
ABSTRACT 02
04
GRAPHIC ELEMENTS
72
SELECT ICONS
PENTAGONS 01
01
CUBES 02
05
PYRAMIDS
02
TAPE 01
06
CUBES 01
03
TAPE 02
07
PENTAGONS 02
04
TAPE 03
08
7373
ON AIR: PROMO
APPLICATION
04
PROMO
01
PROMO
02
PROMO
03
PROMO
7474
APPLICATIONPRINT
T-SHIRT
02
BILLBOARD
01
7575
APPLICATIONWEB / MOBILE
WEB BANNER
02
PHONE APP
01