BOOK CÉDRICBARNAT STRATEGIC PLANNERCREATIVE DIRECTOR20062016

/ SKILLS

#SEARCHData management — Innovation management — Trendswatching — Consumer Test — Brand Audit — BenchmarkMonitoring — Business Intelligence

#STRATEGYStrategic recommendation — Insight management — Strategicconcept — Brand plateform

#CREATIONCreative Direction — Creative brief — Creative concept — IdentityNaming

#MEDIAMedia strategy — Analyt ics — R.O.I — Arborescence —Activations

#DIGITALDigital strategy & plateform — Digital contents — Social mediastrategy — SEO — ereputation

#WRITINGStory Telling — Wording — Blogging — Press Kit — Editorialcontent

#AGENCYProject manaement — New Biz — Workshop — Incentive —Formation

/ SKILLS

/ EXPERIENCES

Search — Study « French banks house purchase campains »ANAH (French Ministry of Housing)

Search — Study« How BIG4 Auditors attract graduates »DELOITTE

Search — Study« Large family in advertising »CAF (French Welfare Benefits Organisation)

Search — Study« French people and Ecology »French Ministry of Ecology

International benchmark (competition)RATP (Public Transport Network of Paris)

Benchmark — Strategy (Competition)MANPOWER

Search — Study« CAC40’s new identities »AIR LIQUIDE

Brand platform — New signatureLA LORRAINE (French Region)

Crisis communication (Paraben controversy)FIPAR (French Cosmetics IndustryFederation)

Benchmark — Media monitoringHALDE (French Gouvernemental InstituteAgainst Discrimination)

Strategic consulting — Corporate campain(Competition)CNOSF (French Olympic Comitee)

Benchmark — Study« Human services market »FOURMI VERTE (Groupama)

/ EXPERIENCES

PUBLICIS CONSULTANTSSTRATEGIC PLANNER JUNIORFEB06OCT06

Strategy — Brandplatform — Study« The X Generation »OLD EL PASO (Sara Lee Corp)

Benchmark — TargetingStrategy — BrandplatformTOYOTA & LEXUS

Benchmark — Data miningCASINO GROUPE

Strategic recommendation — Study« The charity business»Reporter Sans Frontières

Benchmark — Market analyses« Human services market »AXA

Benchmark — Strategy (Competition)CREYF’S (Human ressource consulting)

Benchmark — BrandplatformConsumers tests — TV campainStudy « Creatives vegetables »GREEN GIANT

International copy review — WorkshopStudy « New forms of generosity »SOCIÉTÉ GÉNÉRALE

Benchmark — Consumer tests Brandplatform — TV campainUNIVERSAL MOBILE

Search — Study« Dairy products // Japanese market »BEL GROUP

Strategic recommendationFRANCE ALZHEIMER

New Biz — BtoB presentationWorkshops LOVEMARK 2007

SAATCHI & SAATCHI

STRATEGIC PLANNER JUNIOR

OCTOBER 2006 — APRIL 2007

/ EXPERIENCES

SAATCHI&SAATCHISTRATEGIC PLANNER JUNIOROCT06MAY07

Strategic recommendation — Web strategyCAISSE D’ÉPARGNE Cyclist Sport Team(via Idéactif)

E-shop — Ergonomic benchmark — ZoningWordingEMLING (Luxury shoes for men)

Study « The Senior Generation »CASINO GROUPE (via Saatchi&Saatchi)

Corporate and visual identity — StrategicrecommendationIFOP (via Cosmo Sapiens)

Benchmark — Market analyses — Consum ertrends — Strategy (competition)ING DIRECT (via NoGoodIndustry)

Strategy — Creative concept on & offDESSINE MOI UN MOUTON ProBono(Charity organization fighting AIDS)

Study « CAC40’s leaders communications »EDF (via Publicis Consultants)

Study « Banks communication : before,during and after 2007 economic crisis »SOCIÉTÉ GÉNÉRALE (via Saatchi&Saatchi)

Benchmark — Strategy — Visual identityBrand platform — Signature — WebsiteITIKTAK (via 555Lab)

Study « The price is right ? »Study « 00’s : Hypermodernist decade ? »ProBono

PROBONO

Benchmark — Market analysesConsumer trends — Strategy (competition)DÉCATHLON (via NoGoodIndustry)

/ EXPERIENCES

FREELANCES (CB)STRATEGIC PLANNERMAY07SEP09

Benchmark — Study« The BIO cosmetics market »ATUVU AGENCY

Creative direction — Launch campainEvent ITIKTAK (Auctions platform)

Brandplatform — Launch campain — EventISNOTDEAD PARIS

Strategic consulting — Social mediastrategy — Eventjust4foot.com (Indoor Football platform)

Strategic consulting — Corporate editionMANDARINE GESTION (Asset management)

Strategic consulting — Social mediastrategymylittlesquare.com (Kids trend shop)

App creation — App design — App devLaunch campainFrench Tobacco Sellers Federation)

Creative contents — EventsDAYLIMOTION (Specials operations)

Strategy — EventDessine moi un mouton(Charity organization fighting AIDS)ProBono

Direct marketing campain — Web strategyprince-charmant.com (Dating website)

Appcreation— SEO— Event— Shopsanimations3DHAIRCUT(Parisiansbarbershops)

New Biz — Project managementBlog agency — BtoB presentationTOASTED

/ EXPERIENCES

TOASTEDASSOCIATE STRATEGIC PLANNERCREATIVE DIRECTORSEP09MAY13

Social media strategy — CommunitymanagementADDIT (Human ressources consulting)

Strategic consulting — EventMISS SIXTY

TUTOR : Strategy — Web marketingSocial Media — ereputationÉLLIPSE FORMATION & OBÉA FORMATION

Strategy — IdentityCommunicationSILICON SENTIER (via Ben&co)

Strategy — Creative conceptSONY Voice Recorders (via Reflex)

Strategy — Creative conceptSONY Digital Radio (via Reflex)

Strategy — Creative conceptPUMA (via L’Écurie)

Strategy — Creative conceptRATP DEV (via VOY)

Benchmark — Digital strategySocial media strategyÉLISE HAMEAU (via TOASTED)

Strategy — IdentityBranding — CommunicationVOY

BtoB presentation (PPT dynamic)CNES

Concept — Thematic (PRO BONO)RALTP PROJECTRéseau Alternatif Thématique Parisien

Stratégie — Brand platformATLANTA ASSURANCES

/ EXPERIENCES

FREELANCES (CB)STRATEGIC PLANNERCREATIVE DIRECTORMAY13PRESENT

/ CONTENTS

/ CONTENTS

SONY VOICE RECORDERSTRATEGYCREATIVE CONCEPTSEP13

/ CONTENTS

PUMASTRATEGYCREATIVE CONCEPTNOV13

S’APPROPRIER L’UNIVERS DE LA CULTURE URBAINE

EN S’ASSICANT AUX HÉROS QUI LA COMPOSENT

/ CONTENTS

SILICON SENTIERSTRATEGYBRAND PLATFORMJUN13RATP DEVSRATEGYCREATIVE CONCEPTAPR14

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ATLANTA ASSURANCESSTRATEGYBRANDPLATFORMJAN16

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ING DIRECTSEARCHINSIGHTSSTRATEGYFEB09

/ CONTENTS

ING DIRECTPRESS CAMPAIN4X3 CAMPAINJUN09

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UNIVERSAL MOBILECONSUMER TESTTV CAMPAINMAR07GREEN GIANTCONSUMER TESTBRANDPLATFORMDEC06

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VIVAKISANITARY TOWELSINSIGHTSMEDIA STRATEGYMEDIA MATRIXJUN13

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ISNOTDEAD PARISWEB VIDEOBRAND LAUNCHJUN10

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ISNOTDEAD PARISEVENTBRAND LAUNCHJUN10

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ITIKTAKSTRATEGYBRANDPLATFORMWEB STRATEGYFEB11

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ITIKTAKWEBSITEJUN11

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VOYWEBSITEMAR15

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ODEBIWEBMOBILEDEC09

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EMLINGSTRATEGIC CONSULTINGWEB STRATEGYMAY09DESSINE MOI UN MOUTONSTRATEGIC CONSULTINGWEB STRATEGYMAR10

/ CONTENTS

MISS SIXTYSTRATEGYEVENTJUN10

/ CONTENTS

ANAHSTUDY FRENCH BANKS HOUSE PURCHASE CAMPAINSJUL06

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CASINOSTUDYTHE SENIOR GENERATIONSEP07OLD EL PASOSTUDYTHE X GENERATIONMAR07

/ CONTENTS

RSFSTUDYTHE CHARITY BUSINESSAPR07SOCIÉTÉ GÉNÉRALEINTERNATIONAL BENCHMARKJAN07

/ CONTENTS

AIR LIQUIDESTUDYCAC40’S NEW IDENTITIESSEP06

/ CONTENTS

AGENCE ATUVUSTUDYBIO COSMETICS MARKETJUN08SAATCHI&SAATCHISTUDYBANKS COMMUNICATIONSFEB08

/ CONTENTS

SAATCHI&SAATCHISTUDYTHE PRICE IS RIGHT ?JUN07PRO BONOSTUDY00’S : HYPERMODERNIST DECADE ?JAN10

PRO BONO

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EDFSTUDYTHE CAC40’S LEADERS COMMUNICATIONSJUL07RALTPCONCEPTTHEMATICDEC13

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AGENCE VOYIDENTITYFEB14SILICON SENTIERIDENTITYJUN13

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ODEBIIDENTITYDEC09ITIKTAKIDENTITYMAR11

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TOASTEDIDENTITYSEP09CBIDENTITYMAY13

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MANDARINE GESTIONNY CARD 2012JAN12

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VOYCORPORATE PRESENTATIONFEB14CNESCORPORATE PRESENTATIONJAN15

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SAATCHI&SAATCHICORPORATE PRESENTATIONJAN07TOASTEDAGENCY BLOGSEP09

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CÉDRIC BARNATSTRATEGIC PLANNERCREATIVE DIRECTOR