BEonTHElookoutTools for the Digital Agency

Michael Barber | BOLO 2010 | October 19, 2010

http://www.flickr.com/photos/tashland/259178493/

Tools, tools, tools. NO STRATEGERY.

• Search• Social• Email• Content creation• Location based• Display

Search tools.

http://www.flickr.com/photos/denverjeffrey/2561885967/

Search – SEO – Google Keyword Tool

Search – SEO – Ranking History

Search – SEO/PPC – SpyFu

Search – PPC Management

Search – PPC Management

Evo Terra - Sitewire

Social tools.

Conversation Prism 3.0 – Brian Solis & JESS3

Social – Facebook Insights

Social – Objective Marketer (Multi-channel insights)

Social – Monitoring Apps

http://wiki.kenburbary.com/

And, many, many more…

Social – Monitoring Comparison

Katie Van Domelen – Convince and Convert 7/10/2010

Social – Engagement, Monitoring & Workflow

Buddy Media – Enterprise Level Facebook Engagement

Bulbstorm – Fan Activation

http://bulbstorm.com

Wildfire – Social Promotions

http://wildfireapp.com

Email tools.

http://www.flickr.com/photos/esparta/1609874001/

Email Service Providers

Flowtown – Email Data Mining for Social

Content creation tools

http://www.flickr.com/photos/tanyewwei/4188668871/

Relevant

TubeMogul

Content Syndication Opportunities

Location-based tools

http://www.flickr.com/photos/southerncalifornian/22297111/

Geotoko

Display advertising tools.

http://www.flickr.com/photos/onegoodbumblebee/1413000491/

Retargeting

Thank you.

Michael Barber@michaeljbarberhttp://michaeljbarber.com