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The Next Generation of Digital Advertising to Drive Business ResultsDecember 3rd, 2013

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+Top Floor Technologies

Website Design & Development

Internet Marketing

Web Analytics & Conversion Improvement

Marketing & Branding Strategy

Maximizing Online Marketing Resultsfor Hundreds of Businesses Since 1999

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Getting the MostFrom Today’s Workshop

Write down 2-3 learning points that you will begin putting into

action within the next two weeks. Then – follow through.

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+Agenda

1. Remarketing Basics

2. Targeting Strategies

3. Measuring Performance

4. Display Network Tips

5. On The Horizon

6. Q & A

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+ Remarketing Basics

+Remarketing Basics

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Remarketing Basics

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Remarketing Example

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Remarketing Examples

+YouTube Remarketing Example

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+ Examples of Various Remarketing Ads

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+ Targeting Strategies

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Targeting Strategies

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Targeting Strategies

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+Targeting Strategies – Topic or Contextual

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+Targeting Strategies – Affinity Segments

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+ Measuring Performance

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Measuring Performance

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Measuring Performance

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Conversion Attribution

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Conversion Attribution

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+ Display Network Tips

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Tips - Getting Started - Remarketing

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Tips - Getting Started - Remarketing

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Tips - Getting Started - Remarketing

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Tips - Getting Started - Remarketing

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Tips – Optimization

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+ On The Horizon

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On The Horizon

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+ Q & A