Blogging for Business

Post on 12-Nov-2014

653 views 0 download

Tags:

description

This presentation was created for a lecture series that I spoke at. It is meant to give businesses an introduction to business-related blogging. It highlights the benefits, potential pitfalls and best practices for this type of social media.

Transcript of Blogging for Business

Sausage Factory Seminars Bozell

for Business

Sausage Factory Seminars Bozell

Who Blogs?

Sausage Factory Seminars Bozell

Why Blog?

Increased Exposure

Sausage Factory Seminars Bozell

Leads

Why Blog?

Sausage Factory Seminars Bozell

Make Yourself into a “Guru”

Why Blog?

Sausage Factory Seminars Bozell

Build Connections

Why Blog?

Sausage Factory Seminars Bozell

Build Search Engine Ranking

Why Blog?

Sausage Factory Seminars Bozell

Beta Test Marketing Strategies and Offers

Why Blog?

Sausage Factory Seminars Bozell

Respond on Your Own Turf

Why Blog?

Sausage Factory Seminars Bozell

Recruitment

Why Blog?

Sausage Factory Seminars Bozell

Media Relations

Why Blog?

Sausage Factory Seminars Bozell

What a Good Blog Looks Like

Sausage Factory Seminars Bozell

What a Bad Blog Looks Like

Sausage Factory Seminars Bozell

Now, who’s missing the boat.

“Good Morning Amy,

Thank you for contacting Target; unfortunately we are unable to respond to your inquiry because Target does not participate with non-traditional media outlets. This practice is in place to allow us to focus on publications that reach our core guest.

Once again thank you for your interest, and have a nice day.”

Sausage Factory Seminars Bozell

Five Blog Tips: Listen

ORM Tools

Sausage Factory Seminars Bozell

Five Blog Tips: Plan

Sausage Factory Seminars Bozell

Five Blog Tips: Socialize

Sausage Factory Seminars Bozell

Five Blog Tips: Customize

Sausage Factory Seminars Bozell

Five Blog Tips: Track

Sausage Factory Seminars Bozell

Some Blogging Tools

Sausage Factory Seminars Bozell

Thanks for Your Time

William Flavell

Social Media Specialist

Bozell

E-mail: bflavell@bozell.com

Blog: http://www.everybodysagenius.wordpress.com

Twitter: @Swept14