Cause BloggingBess Auer

Bess AuerHost of one of the largest blogger and social media conferences in the southeast

Educator, blogger, social media pro

Founder of FloridaSwimNetwork.com

Teacher of Blogger Bootcamp

Wife and mom

@Bess_Auer

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POWER OFSTORYTELLING

@Bess_Auer

Be Passionate

Be Compelling

Be Unexpected

Be a Call to Action

Be Shareable

4.2 million views

@Bess_Auer

Be Passionate

#1

This is Lori’s son!

@Bess_Auer

One million readers from 170 countriesBlogHer’s “Voice of the Year” for both 2011 and 2012

@Bess_Auer

"I was scared of being beheaded by the Taliban because of my passion for education."

@Bess_Auer

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Passion

@Bess_Auer

PassionBring the drama

Identify with the reader

Look for common ground

Be honest

@Bess_Auer

Be Compelling

#2

How could you NOT read this?

@Bess_Auer

Or NOT read this?

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Compelling

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CompellingFacts

Personalize it

Reveal the need

Show cause and effect:Negative and Positive

@Bess_Auer

Be Unexpected

#3

@Bess_Auer

Click here to watch the video.

@Bess_Auer

Click here to watch the video.

Unexpected

@Bess_Auer

UnexpectedIrony

Humor

Different point of view

New tone to your writing

@Bess_Auer

Be a Call to Action

#4

@Bess_Auer

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Call to Action

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Call to ActionJust ask

Be clear

Doesn’t have to be money

Volunteer, spread word, be aware

@Bess_Auer

Be Shareable

#5

Say the same thing 5 different ways!

@Bess_Auer

#1 Blog Post

FacebookTwitter

Say the same thing 5 different ways!

@Bess_Auer

#2 Pinterest

Say the same thing 5 different ways!

@Bess_Auer

#2 Pinterest

IMG200399

Oops! Forgot to name the photo!

Say the same thing 5 different ways!

@Bess_Auer

#2 Pinterest

Don’t use the image name.

Say the same thing 5 different ways!

@Bess_Auer

#2 PinterestGive the title you want

to see as a caption

when pinned.

Say the same thing 5 different ways!

@Bess_Auer

#2 Pinterest

Great Program by Second Harvest - #FeedFL - read more at ProfessorJosh.com

Yes!

Say the same thing 5 different ways!

@Bess_Auer

#3 Instagram

ProfessorJosh: Love the #FeedFL program being done by FLBlogCon! Read about it at ProfessorJosh.com

Still put blog even if not clickable!

Say the same thing 5 different ways!

@Bess_Auer

#4 Slideshow

Say the same thing 5 different ways!

@Bess_Auer

#5 Video

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Don’t have a camera? Turn your slideshow into a movie!

Facebook

TwitterPinterest

Instagram10-29 year olds Adult through

Seniors

18-29 year oldsWell-educated women

@Bess_Auer

Linked In Slideshare YouTube Reddit

BlogPost

Shareable

@Bess_Auer

ShareableSay the same thing 5 different ways

Be wordy and visual

Be pinnable

Think slideshow and video, too

@Bess_Auer

Advantages of Cause Blogging

Advantages

Content is king!

Connects you with new readers

Higher repost and comment count

Furthers your authority

@Bess_Auer

@Bess_Auer

Feels good!

@Bess_Auer

FLBlogging for Good!

Blog Post Entry Instagram Entry

#FeedFL

Benefiting Second Harvest!

Final ThoughtsSeek out nonprofits that work well with bloggers

Repost on their social media channels

Don’t worry about being “out of your niche”

@Bess_Auer

Respect differing opinions

Contact Info@Bess_Auer

@FLBlogCon

Bess@BessAuer.com

@Bess_Auer