Post on 11-Jul-2020
What you will learn today
What is a business blog and why you should have one
The importance of planning your posts
Finding your blogging style
1
2
3
The challenges of business blogging
Lack of time
I don’t have anything interesting
to sayI’ve no idea what
to write about
I wouldn’t know where to start It’s not important
to my businessI’m not a
confident writer
A frequently updated website or web page, typically run by an
individual or small group, that is written in an informal or
conversational style.
News article Advert
Case study Testimonial
Press release Email
Newsletter
Why Blog?
= calling card
= phone call
= fully-fledged conversation!
Why Blog?
1. Refine choices
2. Offer support / answers
3. Discover new products / services
4. Get assurance to buy
5. Inspiration
6. Purchase
Why Blog?
1. SEO
2. Show off your expertise / authority
3. Share experiences / best practice
4. Create trust in your brand
5. Generate content for social media
6. Increased web traffic
81% of marketers consider blogging a useful marketing tool
Source: unknown
Why Blog?
Why Blog?
1. Improve your communication skills
2. Build your confidence
3. Enhance your own reputation
4. Learn something new
5. It’s fun!
Where to start?
1. Plan your content
2. Link your posts in to key events, seasonality and mindsets
3. Be consistent and meet your deadlines!
4. Schedule posts in advance
Where to start?
Find your blogging voice
Current affairs
Case studies / good news
Sales messages Storytelling Hints and
Tips
Testimonials Diary
The secrets of great blogging
• Chatty / informal
• Use images / infographics
• Write a catchy headline
• Keep it short
• Break up the text
• Use humour / emotion
• Tell personal stories
• Don’t over-commit
How to…
What… Why…
Listicles
What now?
Publish and Share!Website
Guest blog
Enewsletter
In summary
Blogging is a unique way to get your voice heard in the business world
The more you write, the better you’ll get, and the more opportunities will come your way
Planning and maintaining regular posts is essential