Blogging 202 Blogging for Lead Generation:

Visibility, Monitoring & Content Inspiration

Aug 10, 2010

4 Ps of Online Marketing

  Purpose

  Passion

  Persistence

  Paying Attention

image: nhanusek (flickr)

Today   Improve Visibility

  Journalists, trade orgs   Accelerate relationships online

  Monitor   Track, review, learn   Setting objectives/evaluate progress/what to

track   Content Inspiration

  Evolution of the blogger 3 © 2010 Golden Practices Inc 3

image: abbeychristine (flickr)

Get seen.

  Be a filter

  Be a resource

  Don’t exist in a vacuum

image: justinshearer (flickr)

Image: wetwebwork (flickr)

Good stuff.

  Stuff they take for granted (judgments applied in day-to-day work)

  Address “common questions” (if not already out there in abundance)

  Clear up misconceptions   Share as you learn

Strategic content.

  Original thought & well summarized facts   Aim for the BEST quality   Link liberally   Names and places   Remember DiSC

Image: swanksalot (flickr)

image: niclindh (flickr)

Use Google Reader.

Or iGoogle.

Or Alltop.

image: niclindh (flickr) image: theory (flickr)

Track mentions.

  Where did it appear?   Who said it?   What was said? (categorize – clip file)   Was it about particular dept or person?   Was it positive, neutral, or negative?   Did it include reference to page? Which?   Who responded? How fast? (clip)

How’s it working?

Act on Interpreted Data

Searched Terms

Referrer

Inspiration. Image: wetwebwork (flickr)

Image: wetwebwork (flickr)

Great content.

Prevention

© 2010 Golden Practices Inc 18

LEADS  

INVOLVEMENT  

PASSIVE  

PRESENT  

ENGAGED  

Image: sidehike (flickr) 20

Thank you.

michelle@goldenpractices.com goldenpracticesinc.com goldenpractices.com (blog) @michellegolden (twitter)