Team CXCChenyu Wang, Xingxin Liu, and Claudia Jimenez

Stanford CS377W Fall 2007

App Name Launch Date Time Frame Total Users (as of 12/7)

MASHWB Oct. 20, 2007 ~7 weeks ~1k

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Number of Installs in the first week after App Launch

Start HereGet Random Matches

End Here

Edit Matches

Play

MASH

Play MASHGet Results

Send Blesses

Start HereEnd Here

App Name Launch Date Time Frame Total Users (as of 12/7)

MASHWB Oct. 20, 2007 ~7 weeks ~1k

Bless You Nov. 8, 2007 ~5weeks ~300k

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Our Idea◦ Sneeze &‘Bless You’!

Our Goal ◦ More peace and care online,

through Facebook Our Opportunities

◦ Simple and common action in real life

◦ Large population of potential users◦ Welcome from religious users

More besides Simple

Methods:◦ Level System◦ Top lists

Effects:◦ Reward for loyal users◦ Interaction among top blessers◦ incentive to frequent return

Returning Users◦ Most people visited: 15-25 times during the first 30 days.

Vi si tor Loyal ty from Googl e Anal yti cs

12. 34%

6. 36%4. 93%4. 24%3. 84%3. 56%3. 29%3. 07%

14. 99%

17. 63%16. 99%

7. 35%

1. 32%0. 09%

0%2%4%6%8%

10%12%14%16%18%20%

1 2 3 4 5 6 7 89~

14

15~2

526

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51~1

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101~

200

201+

number of vi si ts

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Marketing Tactics:◦ Personal networks. ◦ Ads/Posts on-Facebook and off-Facebook.◦ Real time users service.

Interviewed experienced people and friends

◦ User flow simplification◦ Language polishing◦ Engagement enhancement

For example:

Bless You: Better Engagement Good Luck Your Exam

Thank you!