VLAD DOVGAN JOSHUA GORDON REBECCA ROSSMAN BLAISE STIM

Agenda

Target Audience

Objectives

Budget Allocation

Timeline

Media Plan

Questions

Target: Female Millennial 18-34

“I would be willing to receive ads on my cell phone in exchange for lower costs monthly.” [135]

“I love keeping up with celebrity news/gossip.” [141]

“I enjoy looking for new products.” [125]

Geographic Target

Key cities: Los Angeles [130] San Diego Austin San Antonio Phoenix

Hispanic or Spanish origin [137]

Objectives

• Re-engage current consumers

• Capture new consumers

Increase reach

Target Audience Media Consumption

Total TV Desktop Online Video Mobile Magazine0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

90.00%

100.00%

Monthly Consumption

Media Budget Allocation

Mobile35%

Television 30%

Magazines15%

Digital12%

OOH8%

Timeline

January February March

• Mobile • Television • Magazine

• Mobile• Television• Magazine• Digital

• Mobile• Television• Magazine• Digital• OOH

Television

Television

[163] [150] [127] [134]

Magazines

Magazines

[235] [197] [344] [249] [226]

Digital

Digital

[206]

Mobile

Mobile

Utilize social media platforms that deliver a visual experience

I love uploading pictures from the weekend with my friends to social media

[173]

I’m constantly talking to my friends so I always have my phone on me

[133]

Mobile: Instagram, Snapchat, Twitter and Facebook

15 second ads

Ambassador Takeovers

Humorous Hashtags / Themes

Giveaways

Mobile: YouTube

Endorse brand through YouTube Beauty Vloggers

• Zoella - 11,359,656 subscribers• NikkieTutorials - 5,860,375

subscribers• Huda Kattan - 1,563,846 subscribers

15 and 30 second ads

I am drawn to products endorsed by the CELEBRITIES I like [170]

YouTube Vlogger with Rimmel London Products

Mobile: Rimmel App

Increase awareness through the social media ads

Provide discounts to top voted crownholders

Promote contest through app

OOH

OOH: Sponsored Concert

Partner with Condé Nast

Host concert in Los Angeles

Display Rimmel name and logo throughout venue

ScandalEyes Concert

Provide contest winners with free tickets

Questions?

Thank you for your time!