Bitly Presentation Ron Pringle

Post on 19-May-2015

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Bit.ly Presentation from Fox Valley Computing Professionals Seminar on 2-8-2010 Tracking your Social Media Effectiveness

Transcript of Bitly Presentation Ron Pringle

Your Social Media Friend

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What is bit.ly?• Leading URL Shortener– Very recognizable– Trusted– No annoying toolbar

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Why should I use it?• Shortened URLs are easy to spread around in

social media• Especially essential to providing links in

Twitter

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Why should I use it?• Allows you to track the impact of social media– Track:• Number of times your shortened URL was clicked on• Referrers – From what service the url was clicked

– Twitter client– Website– Instant Messaging apps

• Locations – Country of person clicking URL

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Why should I use it?• 301 Redirect– Shortened URL is a PERMANENT REDIRECT, which

means search engines finding links to the short URLs will credit all those links to the long URL.

– Boosts your Search Engine ranking instead of damaging it.

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Information

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Conversations

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bit.ly API• bit.ly has a robust application programming

interface (API)• Lots of apps and website plugins/modules use

bit.ly API for URL shortening

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Thank You

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