JAIVIK JEEVAN- AN INITIATIVE

Introduction

o Exciting start-up company.

o Deals with development and marketing of biotic fertilizer.

WHAT IS BIOCHAR?

BIO - CHAR

CHARCOALBIOTIC

BIOCHAR

Carbon-free charcoal. Used as a fertilizer. Made by the process of Pyrolysis. Soil-friendly.

PREPARATION OF BIOCHAR.

Made out of plant waste.

Use of a technique called as Pyrolisis.

Heating waste in absence of oxygen using frictional heat.

Locks carbon in the residue.

The Machine

1. Input slot2. Wire source

100 volts.3. Titanium

rods4. Main outlet.5. Quarry.6. Vacuum.7. Outlet for

gases8. Towards

suction pump.

MARKET ANALYSIS• TARGET MARKET

Farmers, agricultural corporations.• DEMOGRAPHIC CHARACTERISTICS

Farmers belonging to all income classes, especially the low income groups.

• TRENDSIncrease in the requirements of soil.

Cutting carbon emissions.• COMPETITORS

Local and other fertilizer providers.

MARKET ANALYSIS• COMPETITIVE EDGE

First of its kind in India.Provides cheap fertilizers.A-1 quality natural fertilizers.

• CLIENTELERural corporations.Agricultural societies.Small scale unions.Village administrative bodies.

MARKETING ANG SALES PLANS

MARKETING VEHICLES1.Advertisements on Television.2.Advertisements in Newspapers.3.Promotioons in agricultural magazines.4.Word of mouth.

OPERATIONS1.Settingup machines.2.Acquiring biotic waste.3.Setting up of a two-channel network system.

MARKETING ANG SALES PLANS EFFICIENCIES

Pioneers.Creativity.Professionalism.Punctuality.

CHALLENGESSkilled labor.Technological development in India.Lack of trust.Agriculture is risky.

Strategies & actions for effectivedistribution networks

Farmers trained on group marketing. Assess functional capacity of

co-operatives. Design courses and deliver them. Pre-packed fertilizer distributed in

small labeled bags.

Develop standards & advertise small packs

Suppliers diversify into output marketing

Deliver dual input/output service package

PROJECTED BALANCE SHEET(Sources Of Funds)

PARTICULARS Amt.(In Rs.)2009-10

Amt.(In Rs.)2010-11

Amt.(In Rs.)2011-12

Capital(10 partners)

55,00,000(Rs. 5,50,000 each)

70,00,000(Rs. 7,00,000 each)

1,00,00,000(Rs. 10,00,000 each)

Reserves 2,00,000 5,00,000 10,00,000

Creditors - 5,00,000 10,00,000

Provision for debts 1,00,000 1,00,000 3,00,000

Outstanding expenses - 4,00,000 7,00,000

Total Sources 58,00,000 85,00,000 1,30,00,000

PROJECTED BALANCE SHEET(Application Of Funds)

PARTICULARS Amt.(In Rs.)2009-10

Amt.(In Rs.)2010-11

Amt.(In Rs.)2011-12

FIXED ASSETSLandMachineryTOTAL FIXED ASSETS

5,00,00040,00,000

45,00,000

20,00,00025,00,000

45,00,000

40,00,00010,00,000

55,00,000

CURRENT ASSETSDebtorsCash and BankLoans and advancesTOTAL CURRENT ASSETS

5,00,0004,00,0001,00,000

10,00,000

10,00,00020,00,0004,00,000

34,00,000

20,00,00040,00,0008,00,000

68,00,000

Misc. Expenses 3,00,000 6,00,000 7,00,000

Total Application 58,00,000 85,00,000 1,30,00,000

SALES AND PROFITS PROJECTION

0

20

40

60

80

100

120

140

2009-10 2010-11 2011-12

SALES (Rs. Inlakhs)

PROFITS (Rs.In lakhs)

THANK YOU FOR YOURCO-OPERATION…