Bio Conference Live 2011-12 Slide

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Transcript of Bio Conference Live 2011-12 Slide

Lets talk science…

lets talk medicine…

BioConference Live is the worlds largest series of Online-Only conferences focused on the Life Science & Clinical Diagnostics community.

Live streaming video presentations, from industry experts - with the opportunity for attendees to be interactive and text questions in real-time.

Industry-specific Track Sessions, Panel Sessions, and Keynote Sessions in the form of a live production studio with a moderator, or webcam.

A virtual exhibit floor and virtual booths featuring several leading technology product and service providers.

Live chat among attendees and exhibitors, including a Networking Lounge for peer to peer engagement.

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Why a Virtual Event?

With the proliferation of broadband and connected devices, fragmenting media and marketing outlets, virtual events provide a number of advantages:

Greater access to content Real-time networking Interactivity Global reach, diversity of audience More efficient use of time and resources for

attendees and sponsors No travel or out of office costs

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“We’re developing more and stronger connections in the scientific community online every day. LabRoots and BioConference Live

offer an avenue to deliver rich content as well as interact with the many people who engage

virtual events and social media.”

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Keith Bisogno,VP Brand Marketing,Thermo Fisher Scientific

Continuing Education

An administrative system established to stimulate and serve as the quality assurance mechanism for continuing education offered to laboratory scientists.

ACCENT® Accreditation high quality continuing education programs for clinical laboratory professionals.

P.A.C.E.® is of benefit to the laboratory professionals who participate in the programs they provide.

Partners and providers for Continuing Education include:

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Audience Development

Interactive marketing programs on related media properties:

Online advertising Google Adwords Print Advertising Newsletter Sponsorships Email Campaigns Targeted Direct Mail Telemarketing Campaigns

Leverage Social Media

Channel Partnerships

PR campaign focused media outlets

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Event Schedule

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Event Date

Life Sciences Oct. 26-27, 2011

Laboratory Animal Sciences February 15-16, 2012

Clinical Diagnostics May 23-24, 2012

Life Sciences Sept. 12-13, 2012

“I was very impressed with the reach and response of our presentation. BioConference

Live is a high efficiency way for the life sciences industry to collaborate.”

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Kevin Hrusovsky,CEO, Caliper Life Sciences

Who Will Attend BioConference?

Life Sciences Events

Research Scientists

Post Docs

Lab Managers

Lab Technicians

Lab Directors

Principal Investigators

Key Opinion Leaders

Clinical Diagnostics Events

Physicians

Clinical Laboratorians

Medical Experts

Healthcare Professionals

Key Opinion Leaders

Healthcare Practitioners

Surgeons

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Value Proposition

Users LIVE and ENGAGED

Average visitor spends 90-120 minutes in the environment

Brand communication via live video, rich media and a 3D interactive experience

Access to hard to reach audience

Unique, valuable lead generation model

Registration Data (contact, highest degree, primary specialty, primary affiliation)

Behavioral Data (booth activity, sessions viewed, docs downloaded, links accessed, etc.)

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Sample Lead Report

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“Bioconference Live is an ideal opportunity to connect with an international community of life science and clinical diagnostic experts. I expect

BioConference Live will raise the bar for tradeshows everywhere because it provides a

globally accessible virtual environment.”

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G. Steven BurrillCEO, Burrill & Company

Website & Login Page

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Lobby of Convention Center

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Exhibit Hall

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Exhibitor Booth

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Exhibitor Booth

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Exhibitor Booth

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Exhibitor Documents

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Booth Web Chat

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Speaker Presentation:Kevin Hrusovsky, CEO Caliper Life Sciences

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Speaker Presentation:Dr. Alan Wu, Chief SF General Hospital

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“Bioconference Live is an effective forum that provides alternative means for the life science &

clinical diagnostic community to learn about new technologies and services.”

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Chris Henry, Marketing Manager, Randox

Private Events

Private Events “Webinar on Steroids” Customize Lobby

• Company Logo & Branding• Banners – your creative• Promotional Video

Customize Exhibit Hall • Only your booth(s)• Banners• Promotional Videos

Live Streaming Video• Presentations• Workshops• Guest Speakers• Web Cam or Studio w/ Moderator

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Private Event Lobby

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Private Event Exhibit Hall

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Private Event Booth

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Private Event Auditorium w/ Speakers

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Thank you

LabRoots, Inc.Producer of BioConference Live

18340 Yorba Linda Blvd.Suite 107 PMB 427

Yorba Linda, CA 92886714-463-4673

Greg.Cruikshank@LabRoots.com

Greg.Cruikshank@BioConferenceLive.com