BIMTECH COGNICIOUN 2010 WRITTEN PRELIMS

QM: Avinash Mudaliar

Uploaded for http://quizzing.in

Q

• Designed by Michael Foley of Foley design along with Titan Industries and Bharat Electronics, it has an embedded system to receive SMS sent by enthusiasts from across the world to this number +91 9818924545.

• These SMS can be viewed when it is docked.

• What are we talking about?

• Commonwealth Games baton - a blend of aesthetics and technology!

A

• Who runs the Golden Shield Project and what is its more popular name?

Q

• China -'Great Firewall of China'

• It is a censorship and surveillance project operated by the Ministry of Public Security (MPS) division of the government of China.

• The project started in 1998 and began operations in November 2003.

A

• In the 1970s, while former Federal Reserve Chairman Alan Greenspan was serving as president and chairman of economic consulting firm Townsend, Greenspan & Co., he came up with a novel way to gauge the direction in which the economy might move:"If you look at sales of this it's just pretty much a flat line, it hardly ever changes. But on those few occasions where it dips, it is almost always a prescient, forward impression that here comes trouble.”

• Greenspan, who was fond of keeping his ear to the ground when trying to divine the state of the financial climate, noticed that purchases rose when the economy was humming, but dropped when it wasn’t.

• What did Greenspan identify as the perfect recession indicator?

Q

• Sales of men’s underwear

A

• The distinctive five colour band logo represents the five core values of the group, Courageous, Responsive, International, Creative and Trustworthy. Which logo?

Q

• Standard Chartered

A

• It was designed by AM General in 1979 to improvise on the Cheetah model that was developed by Lamborghini.

• They were put to proper use in Operation Just Cause, the invasion of Panama in 1989 and gained heavy popularity during Operation Desert Storm.

• The brand name was sold to General Motors in 1998 to manufacture a line of SUV's for commercial use.

• Which are the two?

Q

• High Mobility Multipurpose Wheeled Vehicle(HMMWV) and Hummer. The name Humvee comes HMMWV

A

• They entered the market in 2002 and have gained popularity for obvious reasons.

• They come in three varieties, "Love Gun Protection," "Tongue Lubricated," and "Studded Paul".

• What am I talking about?

Q

• The KISS condoms. The officially licensed condoms of the legendary rock band, KISS

A

• a) It’s launch was accompanied by a television commercial emphasizing its main feature. In the commercial a hand unthreads a manila envelope and slides it out, then opens it to wake it from sleep. The music playing is "New Soul" by Yael Naïm.

• b) What is Latin for "I fall in love with"?

• Connect a and b.

Q

• Connection – Thinnest laptop

• When the MacBook Air was introduced, Apple described it as the "world's thinnest notebook". In March 2009, Dell challenged that claim with the release of the Dell Adamo.

• a)The MacBook Air

• b)Adamo

A

• The term was first coined in 1954 by J. A. Barnes in his work called ‘Class and Committees in a Norwegian Island Parish, "Human Relations" ’.

• It is a map of the relationships between individuals, indicating the ways in which they are connected through various familiarities.

• What term?

Q

• Social Network or Social Networking

A

• It’s a fried sandwich consisting of peanut butter, bananas, and sometimes bacon. It was supposedly one of an immensely popular cultural icon’s favourite food in his final years.

• The recipe comes from his cook: Toast two slices of soft white bread in a toaster. Spread peanut butter on one slice, slice banana on top of the peanut butter, and cover with the other piece of toast. Fry the sandwich in a hot skillet with melted butter.

• What’s it called?

Q

• The Elvis Sandwich or simply “The Elvis”.

A

• It has a strict policy towards upholding objectiveness. This policy has caused comment on the possible insensitivity of its non-use of the word terrorist in reports covering major global events, including the September 11 attacks. In the enforcement of this policy, it has been careful to only use the word terrorist in quotes, whether quotations or scare quotes.

• It once released an official statement, thus -"We all know that one man's terrorist is another man's freedom fighter, and that "it" upholds the principle that we do not use the word terrorist."

• What is it?

Q

• Reuters

A

• Miss March was poorly received by nearly all critics.

• Rotten Tomatoes reported that only 4% of reviewers gave the film positive reviews, based upon a sample of 51 reviews, which gave an average score of 2.5 out of 10.In 2010, he received a "worst supporting actor" nomination for a Razzie award for his performance in Miss March.

• Who?

Q

• Hugh Marston Hefner

A

• It is a brand of gin distributed by Bacardi, launched in 1987. The name hints at the origins of gin's popularity in the British Raj and is marketed in a flat-sided, sapphire-coloured bottle that bears a likeness of Queen Victoria on the label.

• The flavouring of the drink comes from a recipe of ten ingredients: almond, lemon peel, liquorice, juniper berries, orris root, angelica, coriander, cassia, cubeb, and grains of paradise. The spirit is triple distilled, and the alcohol vapours are passed through bundles of the herbs and spices in order to gain flavour and aroma. Then, water from Lake Vyrnwy is added. The brand also endorses glass artists and designers and has a famous Designer Glass Competition named after it.

• Which brand is this?

Q

• Bombay Sapphire

A

• This is an alternative technique used in brand marketing and product management to help a company decide what product(s) to add to its product portfolio, and which market opportunities are worthy of continued investment. What?

Q

• GE Matrix, Conceptually, it is similar to the BCG Matrix as it is plotted on a two-dimensional grid.

A

• Give the missing link and explain

• Kodiak, Cheetah, Puma, Jaguar, Panther, Tiger, ________, _______

Q

• Leopard and Snow Leopard

• Apple OS code names

A

• Prospective bidders are up in arms due to stiff conditions imposed by the concerned authority. At the centre of the storm are the stiff financing terms, under which a bidder has to provide two bank guarantees, including a performance bank guarantee of $100 million (Rs 463.5 crore) before the bidding date.

• Earlier, the bank guarantee was around 10 per cent, or a fraction, of the total bid.

• What are we talking about?

Q

• Bidding for two franchises that would be in action in the Indian Premier League (IPL) Twenty20 cricket events from 2011.

A

• In computer terminology, if 8 bits form a byte, 1/2 bit a nibble, what do 32 bits form?

Q

• Dinner

A

• When he died in 1989, Joseph M. Juran delivered this eulogy:

• “There is so much to be learned by studying how he managed to accomplish so much during a single lifetime. In my observation, he did so by applying his natural gifts in an exemplary way. He was dedicated to serving society rather than serving himself. His manner was modest, and this elicited the cooperation of others. He followed his own teachings by securing facts and subjecting them to rigorous analysis. He was completely sincere, and as a result was trusted completely. ”

• Who are we talking about?

Q

• Kaoru Ishikawa -(Fishbone Cause and Effect Diagram - Ishikawa diagram)

A

BIMTECH COGNICIOUN 2010 WRITTEN PRELIMS

QM: Avinash Mudaliar

Uploaded for http://quizzing.in

For more quizzes, click on the link

above