Post on 23-Jan-2015
description
Welcome 7th of May -13 Copenhagen
A Double Paradigm Shift
The Global Construction Industry
“BIM is the first truly global digital construction technologyand will soon be deployed in every country in the world.
It is a 'game changer' and we need to recognise that it is here to stay …..
The UK programme based on the Government BIS BIM Strategy is currently the most ambitious and advanced centrally driven programme in the world.”
Patrick MacLeamy Chief Executive Officer of HOK
BIM
“The day is near when there will be a significant cost to product manufacturers if they do NOT produce BIM information for their clients. The stark reality is that BIM will continue to significantly change the construction business environment and
product manufactures who are not willing to adapt to support the BIM process will face the reality that they will cease to remain competitive in the
marketplace.” John TebbitDeputy Chief Executive and Industry Affairs DirectorConstruction Products Association
Web & Cloud
Agenda
7th of May Copenhagen Denmark
09:00 -10:00 Introduktion til BIM
Alle har hørt om BIM som ”arvtageren” til CAD, men hvad er egentlig Building Information Modeling (BIM) og hvordan forholder man sig til dette som producent af bygge- og indretningsmaterialer.
Vi giver en pædagogisk gennemgang af hele BIM processen og viser en case study af hvordan en producent har lykkes med deres strategi, der aktivt involverer BIMobjekter og markedsføring på nettet.
Agenda
7th of May Copenhagen Denmark
10:00 - 10:40 BIM objekter.
Hvad er egentligt et BIM objekt, og hvordan kan disse digitale kopier af mine produkter hjælpe mig med at markedsføre mine rigtige produkter.
Hvordan sikrer man sig at man bliver foreskrevet i den digitale beslutningsproces. Og hvordan ved jeg hvem, der har downloadet mine BIM objekter. Aktiv pre -sales med leads!
Agenda
7th of May Copenhagen Denmark
10:40 - 11:00 Kaffe pause
Agenda
7th of May Copenhagen Denmark
11:00 - 12:00 Bygge Infomations produktsøgning på nettet
Cloudløsninger, hvad indebærer dette og hvordan fungere samarbejdet mellem Bygge Information i Danmark, med deres trafikskabende produktportal www.productinformation.dk og de BIM objekter som publiceres af BIMobject.
Hvordan "rammer" jeg brugerne af CAD/BIM systemerne med mine digitale BIM objekter, når de træffer deres beslutning om valg af byggematerialer.
Co founders and management
Stefan Larsson CEOSenior intl business + 25 years in CAD/BIM, former WW Director of Sales of global CAD vendor, visionary and entrepreneur.
Johannes Reischböck COOSenior intl business + 25 years in CAD/BIM, former global vice president of Sales of BIM software vendor
Ben O’Donnell Chief of project managementArchitect and BIM expert + 15 years as CAD/BIM expert in Scandinavia and Australia.
Xavier Soule co founderFounder and CEO of Abvent, France leading 3D/BIM software developer + 30 years in the CAD business
Phillipe Butty co founderFounder and MD of Abvent Switzerland. +25 years in the CAD in Switzerland
Per Russberg co founderMD and web expert at our BIMobject web development center + 20 years in database and web technology
Pauli Jantunen MDSenior business developer in Finland + 15 years in CAD/BIM
Alan Baikie MD, UKSenior Manager and marketing expert + 13 years in CAD/BIM
Simon Gilbert , Manager UKSenior project manager UK + 15 years in CAD/BIM
BIMobject Corporate headquarters:
BIMobject HQ, World Trade Center, Malmö, SWEDEN
BIMobject Gothenburg, SWEDEN
BIMobject Deutschland GMBHMunich Germany
BIMobject United KIngdom
Other BIMobject offices
BIMobject Denmark2300 Copenhagen S, Denmark
BIMobject Finland00260 Helsinki, Finland
BIMobject Development CentersIndia, Turkey, Hungary and Philippines
Franchisees
BIMobject MilanoItaly
BIMobject MadridSpain
BIMobject Costa MesaCalifornia USA
BIMobject TampaFlorida USA
BIMobject NottinghamNottinghamn UK
BIMobject MEInternet City, Dubai, UAE
BIMobject PortugalLisboa, Portugal
BIMobject KoreaSeoul, South Korea
”the world's No.1 manufacturer-specific content provider”
Graphisoft
“BIM is the first truly global digital construction technology”
Ben O’Donnell CTO and ArchitectJohnny Blaedel BIMobject Denmark
BIM
What is CAD/BIM?
Computer Aided Design means using design and drafting software to create 3D models & drawings in Architecture, Design, Building design and Construction.
Building Information Modeling is the successor of CAD and is a more modern intelligent way of creating a virtual building in the computer that automatically can create all drawings, models, Quantities, energy calculations and the information model is used in all parts of the design, construction and building process.
EVOLUTIONEVOLUTION
Computers and software has evolved very fast the last 20 years for designers, Architects, engineers and builders.
Where Automotive and Aerospace have been for some years, the building industry is now entering very quickly when CAD is replaced by BIM.
BIM3D3DCADCAD
2D2DCADCAD
Early days... 80’sEarly days... 80’s
CAD is an imitation of the drawing board and the main tasks is to create a 2D drawing on the computer and save time on changes on dwg’s
The drafting board is quickly replaced during this decade...
l Very little 3D – Mainly extrusions of plans.l Usually done after design drawings preparedl Quite tedious, especially with workload.l Results not that grand and seldom presented.l Often used to assist perspective artist with setting out.
1990-1995 Next generation CAD1990-1995 Next generation CAD
1995-2000 3rd generation CAD1995-2000 3rd generation CADl 3D – more advanced.l Sections/elevations is automatedl Workflow is based on collaborationl No more artists for perspectivesl Start of multiple disciplines
2001-2007 BIM replaces CAD 2001-2007 BIM replaces CAD
Building Information ModelingBuilding Information Modeling
SKETCH PLAN
Drawings are still produced...Drawings are still produced...
MUNICIPAL
All drawings are extracted from a All drawings are extracted from a database (BIM) which is object database (BIM) which is object oriented.oriented.
CONSTRUCTION SET
The Designer builds a model The Designer builds a model where information becomes where information becomes important...important...
CEILING PLAN
From 2008 and onwards, BIM is From 2008 and onwards, BIM is mainstream and used globallymainstream and used globally
SECTIONS
Globally, all disciplines in the Globally, all disciplines in the building industry are using BIM building industry are using BIM
SECTIONS
BIM is used in all parts of the BIM is used in all parts of the building processes.building processes.
2012 the UK goverment requires 2012 the UK goverment requires that 3D-BIM be used for public that 3D-BIM be used for public buildings before end of 2016.buildings before end of 2016.
A BIM model consists of BIM objects
The software companies that sell the BIM software deliver a standard set of components that is referred to as GENERIC.
In the early phase it is sufficient to use gerneric components, BUT
The further you detail the model, use it for analyzes or detail documentation, quantities and simulations you need material and building product data to enrich the model so it can be used.
Our ambition is to be the link between the
complex technology around CAD & BIM and
our customers, the Building product and
interior manufacturers.
Simple Demo of a BIM systemBen shows how he quickly build up a simple building in ArchiCAD
The manual entry methodArchitects, designers & engineers source information from the web, catalogues, PDF files and datasheets and manually enter this data into generic objects or in multiple systems to add neccessary data.
Many times they rebuild and consctruct their own library of 3D objects and BIM files since they need it.
This leads to huge downtimes in productivity and likelihood for errors.
The smart BIMobject® methodWhat IF
the building and interior product manufacturers would provide architects & designers with objects for their BIM systems that have all correct 2D drawings (plans, details), 3D representations (section-3D), materials (views, characteristics) and all the necessary properties (CE, heights, configurations, constraints etc) included from the get go?
This would be a huge benefit for the users of BIM systems to get information rich, nicely created and smart BIM objects that make every designers job more efficient, fun, stimulating, rewarding, and making it possible to evaluate, simulate, and test products in a building design early on.
Energy calculations, light simulations, sun studies, functional requirements and solutions for smart economic and sustainable solutions.
Architects, engineers and design professionals find your products, download
and use them in the design and specification process.
All for free always for ”users”
Demo of manufacturer specific objects in a BIM system
Case studies, see YouTube presentations:
http://www.youtube.com/user/BIMobject/videos?flow=grid&view=0
- Increased productivity, No need to create objects manually- Less errors- Better understanding of products functionality and characteristics- No need to draw 2D details- Know that the objects really exist in reality- Know that the object you place is a product availible for purchase- All variations of the product are integrated.- Link to other documents like maintenance, productsheets etc- BIM model enriched, easy to do simulations and analyzes- Quantity calculations to a new level- Deliver higher quality models for builders, production and facility management.
BIM users benefits in BIMobject®BIM users benefits in BIMobject®
We help Manufacturers to successfully develop, maintain and market digital replicas of their products as BIM objects.
We keep the product information in a neutral form but build real objects in native BIM
formats.
- Product placement as early as possible- Help to get products specified- Get something new to offer designers- Descisions get digital - objects are digital replicas of a real product- USP’s of a product can be easier communicated- Get more visibility on the web- Brand your products inside the BIM software- Great way to communicate your products functionality, options and variations.- Minimize mistakes how products are designed in a building- Supply product information into BIM models through the BIM objects- Engage the customers- Help the BIM users save time
Building & interior product Building & interior product manufacturers benefits in manufacturers benefits in supplying BIMobject®supplying BIMobject®
“BIM is the first truly global digital construction technology”
Stefan Larsson CEO and founder BIMobject®Johnny Blaedel BIMobject Denmark
BIM Objekter
“The biggest challenge for todays companies is to understand, use and get the maximum benefits from completely connected business world”
Internet
- Where are your customers and specifiers?- What are the processes and behaviours?
-What do your customers need?- How can I put my products in front of the Designers?
Where?What?
bimobject.com - PROJECT Management
Live Demo of theBIMobject® cloud
BIM objects in the cloud - publish, Develop, maintain and syndicate
Anywhere - Cloud
Search, filter, view and download
User chooses
BIM format and
downloads
BIManalytics
The user is identified and info is shared
with Manufacturer
Sales at Manufacturer can send BIMail
BIM user looks for BIM object
BIManalytics
Pre-sales process
DEMO
Google search engine optimization
Integration in Social Media
DEMO
Private Clouds
Microsite, Integrated, Multivendors
DEMO
Demo of the BIMobject® APP
Manufacturers BIM Strategy described through
Michael Porter’s Competitive Advantage
Manufacturers BIM Strategy described through
Michael Porter’s Competitive Advantage
Product Innovation
Customer Lock-in Customer Intimacy
Stage 1 - Product Strategy- First mover advantage- Formidable knowledge/ skills base-Good products - old relations
Stage 2 - Product Strategy- Customer services- Account management- Sell more through customer care
Stage 3 - BIMobject StrategyEmbedded in Architects IT tools and be part of the digital decision process that BIM is. Integrate in buyers systems
Text
12 Major portals already signed up: Barbour UK, Docu Sweden
BIMcomponents, Bygge information...
Kaffe
Peder Andersen MD ByggeinformationJohnny Blaedel BIMobject Denmark
WebSearch
http://www.byggeinformati
on.dk/
real products, real objects, real business