Post on 10-Jan-2016
description
The Research Workflow Revolution:The Impact of Web 2.0 And Emerging
Networking Tools On Research Workflow
Bill RussellCommunications Director
4th April 2011
Welcome To Yorkshire
Research Aims
• Are social media impacting upon researcher workflows?
• If so, how should publishers and librarians respond?
About the surveyA global survey of facts and opinions
• Key facts
• 2,414 researchers
• 215 countries
• Arts and humanities, STM, social sciences inc. business
Methodology
1,923
users
491
non-users
Research partners• Emerald & UCL
Contributors & Groups• Charleston Conference • Cambridge University Press• Taylor & Francis• Wolters Kluwer• Imperial College, London• Manchester University• Edinburgh University
Contrast Group
Most popular social media in researchA big gap between awareness and use
• Key findings
• Big gap between awareness (orange) & actual use (green) in 7 out of 8 categories.
• Exception - Collaborative authoring
• Social media has not yet made big inroads into researcher workflows.
Most popular social media in researchGeneric services rule
Use of social media toolsFew people use more than 2 sets of tools
• 63.4% of social media active researchers use tools from just 1 or 2 categories.
The research life cycleWhere do social media fit?
Emerging research preferences
Observations
There are real benefits where social media
support the research process.
The core of the research process is
not well supported by social media.
Research Workflow: Perceived usefulness of social networking tools by research stage
The scale is
1=Not at all useful
2=Somewhat useful
3=Very useful
4=Extremely useful
Perceived social media benefitsDoes visibility drive esteem? 1=Strongly disagree 5=Strongly agree.
Social media enthusiastsDifferences by age group?.. Not much!
What users want from publishers:- Read any content on any platform. - Links to data
Links to the data
behind the
published
article 33.4%
Greater use
of multimedia
11.2%
RSS as
standard
6.4%
Content readable
on all platforms
42.8%Multilingual
capabilities
6.3%
Researchers single Researchers single
out one of the out one of the
recommendations recommendations
as highest priority as highest priority
for publisher action.for publisher action.
What users want from librariesMake the library more like Google
Index full text library
holdings56%
Preserve
Web 2.0
content
7.9%Catalogue
Web 2.0 content
9.8%
Socially tag library
Catalogue 11.7%
Add a social network
interface to the
library catalogue
14.2%
Researchers single
out one of the
recommendations
as highest priority
for library action.
Scholarly information discovery preferences 1=Least favoured and 5=Most favoured
Importance attached to specific dissemination channels1=Not at all important & 4=Extremely important
Researcher’s Maze Getting BiggerAnd More Complex
Information And Research GumboRicher, More Complex, Faster/Slower
• Articles
• Book chapters
• Institututional Repositories
• Government reports
• Research bodies (OECD)
• Media
• Blogs
• Social Media encountered material
• ALL sources need checking and validating
Scholarly Research & TechnologyEvolutionary Process
• Printed Journal: 1665
• Conferences
• Telephone
• Journal explosion
• Books
• Internet & digitisation
• Institutional repositories
• Science Blog – Blog of Blogs
• Skype
• What’s next……..?
Charles Darwin
As The World Gets More Complex..Metrics & Authority Matter More
• Citation Rankings• REF Lists• Subject lists• Journal Usage Factor• PIRUS 2 – Usage at the article level
Does Social Media Mark A Watershed?
• Not really…….
Research Workflow
Implications For Researchers
• Author needs have not changed that much
• Scope for research expanding, especially Social Science
• More tasks – and more checking
• Social Media outlets no competition for releasing research.
• Great for amplifying dissemination
• Concern over releasing “unsafe” data
Research Workflow & The Library
• “Library is a building: Google is the whole world”
• Version of record is key
• Lots of proactive work by librarians
• Library & librarians not mentioned once in two researcher dominated groups – 4 hours of discussion
• Opportunity to influence workflow and increase research efficiency, but how to maximise impact – not clear
Implications For Publishers
• Proven dissemination approaches are still working well
• Version of record, with great metadata, matters
• Multi-level versions - video/audio/language/summaries
• Must connect with subject communities in their space
• Tweetable titles
• More technology to keep up with
• Shared Challenge: librarians and publishers need to engage and support users as technologies and workflow evolves