BIKE NEW YORK Who we are, where we’re going, and why you should join us for the ride.

ABOUT US

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Bike New York is New York City’s go-to cycling resource. We are a nonprofit dedicated to promoting bicycling as a safe, sustainable, healthy, and fun form of transportation and recreation.

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We do this by providing free bike education programs for kids and adults throughout the five boroughs; ever year, we teach bike riding and bike safety skills to thousands of New Yorkers. These programs are funded with proceeds from Bike New York events, such as...

TD Five Boro Bike Tour America’s biggest charitable bike ride The TD Five Boro Bike Tour offers cyclists the opportunity to bike through all five boroughs–Manhattan, the Bronx, Queens, Brooklyn, and Staten Island–on streets totally free of traffic. With 32,OOO riders rolling into New York City from every state in the nation and dozens of countries around the globe, the Tour is America’s biggest charitable bike ride and one of the biggest bike rides in the world. The Tour was also the first event in NYC to be certified sustainable by the Council for Responsible Sport.

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2016 Tour Sponsors

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Bike Expo New York The nation’s most-attended consumer bike expo On the two days leading up to the TD Five Boro Bike Tour, more than 60,OOO cyclists roll through Basketball City to meet, greet, and talk shop with one another and 120 exhibitors—from big brands to well-known retailers to local innovators to advocacy nonprofits. The Expo also serves as the Packet Pickup location for Tour riders. Also at the Expo:

o  Competitions and panels o  Educational programming o  Product giveaways o  Bike style fashion show presented by Momentum Magazine

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Regional Rides The Discover Hudson Valley Ride The Twin Lights Ride Bike New York is about much more than biking in the City. Our Regional Rides draw cyclists from around the country, but for New Yorkers they’re about discovering the joys of taking a bike out of the Big Apple.

o  Discover Hudson Valley Ride (since 2O09) o  Poughkeepsie, NY – last Sunday in June o  ~25OO cyclists

o  Twin Lights Ride (since 2OO1) o  Highlands, NJ – last Sunday in September o  ~25OO cyclists

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Ride Series Small-scale community outreach rides In 2014, Bike New York staffers began organizing a handful of small-scale community outreach rides. Last year, we expanded our Ride Series to run from June through October. Here’s an overview of what we’re doing this year:

o  June: A Picnic in the Park o  July: Greenways and Greenmarkets o  July: The Bridges of Kings County (presented by Manhattan Portage) o  August: Bike to the Beach o  August: On the Waterfront: (presented by Manhattan Portage) o  August: Pedaling Through the Past: Forst, Ferries & Fotos o  September: The Villlage Pedaler (presented by Manhattan Portage)

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OUR HISTORY

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In 1977, a group of bike advocates under the auspices of the American Youth Hostels—and in conjunction with the Board of Education—decided to put on a bike ride that would take cyclists through all five boroughs of New York City.

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At 7AM on June 12th of that year, 25O people gathered beneath the Unisphere in Flushing Meadows Park for the first annual 5 Boro Challenge. Their goal, in the words of the ride’s organizer, was “to show the city, the press, the TBTA, that a large group of bicyclists [could] safely and effectively travel throughout this city.” Turns out they showed the world.

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Every year, we welcome 32,OOO cyclists from every state in the nation and dozens of countries around the world to New York City for what has become an NYC institution.

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Since 1977, the city has changed, the Tour has changed, and our riders have changed. But our aim has remained the same: we want to empower more New Yorkers to grab life by the handlebars.

EDUCATION

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In 2OO4, using proceeds from the TD Five Boro Bike Tour, we established a free bike education program.

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For the past decade, we’ve been showing kids and adults that they can safely and effectively travel throughout this great city—and beyond.

First, we teach them how to ride.

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Then, we teach them how to do so safely, confidently, and courteously.

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Then we take them on the rides of their lives.

CBECs Community Bike Education Centers In the beginning, we transported bikes to our students—now we put down roots in their communities. Since 2O11, we’ve established 13 Community Bicycle Education Centers (CBECs) across the five boroughs. These CBECs comprise a shipping container housing a fleet of 35 bikes, 35 helmets, and tools & parts.

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o  Jackie Robinson Park (Harlem) o  Inwood Hill Park (Inwood) o  East River Park (Lower East Side) o  Van Cortlandt Park (The Bronx) o  Crotona Park (The Bronx) o  St. Mary’s Park (The Bronx)

o  Flushing Meadows-Corona Park (Queens)

o  Linden Park (East New York) o  Randall’s Island o  Roosevelt Island (x2) o  Fort Wadsworth (Staten Island)  

Bike Education Programs Our classes are free and open to the public; some take place in a classroom setting, others take place on a bike on city streets. We also offer After School and Summer Camp programs, as well as a Bike Driver’s Ed Assembly for schools.

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o  Learn to Ride—Kids o  Learn to Ride—Adults o  Bike Practice Session o  Bicycling Basics—Youths o  Bicycling Basics—Adults o  Street Skills Class o  Street Skills Ride

o  Citi Bike Street Skills o  Bike Maintenance 1O1* o  Bike Commuting 1O1 o  Winter Riding 1O1 o  Winter Bike Maintenance 101 o  Family Cycling o  How to Buy a Bike

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The numbers were a bit fuzzy in the early years, but we know that since 2OO7 we’ve taught bike riding and bike safety skills to more than 69,OOO New Yorkers. We taught more than 17,000 in 2015 alone.

BIKE NEW YORK TODAY

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In 2O1O, Bike New York brought on new leadership. We were long overdue for a tune-up, so we set to work overhauling the organization. What follows are a few highlights. We…

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o  Became a 5O1(c)(3) nonprofit. o  Increased our operating budget by 13O%. o  More than tripled the number of full-time staff. o  Grew our part-time staff by 6OO%. o  Established a full-time department to oversee

roughly 3,5OO volunteers for events and our education programs.

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o  Developed after-school and summer camp programs, whereby we reach underserved kids and teens.

o  Cultivated a growing, dynamic online presence. o  Facebook: more than 35,OOO followers o  Twitter: more than 12,0OO followers o  Instagram: more than 8,0OO followers o  Newsletter: more than 195,OOO subscribers

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o  Created Bike Expo New York, which in four years has become the nation’s most-attended consumer bike expo, drawing more than 60,OOO people and 110 exhibitors.

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o  Partnered with one of the world’s most renowned graphic design firms, Pentagram, to completely rebrand Bike New York. o  Pentagram has done branding work for

such esteemed companies and organizations as Citi Bank, Tiffany & Co., Coca-Cola, Nike, Reuters, Bloomberg, United Airlines, NYC Parks, Penguin Books, Friends of the Highline, The Atlantic, and many more…

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o  Went—and continue to go—green. o  The 2O14 TD Five Boro Bike Tour and Bike

Expo New York became the first events in New York City to be awarded sustainability certification from the Council for Responsible Sport. For our efforts, we were awarded Silver-level certification.

Going Green To earn Silver-level certification, we:

o  Partnered with the New York Restoration Project to plant trees in Astoria Park, a Rest Area long the Tour Route

o  Worked with Grow NYC, the City of New York Department of Sanitation, and the NYC Composter’s Project to divert 88.3% of waste from landfills.

o  Collaborated with the City’s Department of Environmental Protection to provide riders with fresh NYC drinking water, thereby eliminating the use of more than 4,4OO gallons-worth of bottled water.

o  Donated all leftover food to City Harvest, a local nonprofit dedicated to feeding New York’s hungry.

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Going Green To earn Silver-level certification, we:

o  Provided cyclists with an eco-friendly Rider Identification Kit, comprising a reusable branded helmet cover, recyclable Tyvek bib, and a bike plate made from mineral powders.

o  Produced 3,OOO organic cotton T-shirts for staff and volunteers. o  Partnered with a local, 1OO%-wind powered vendor to print

35,OOO Tour Programs on 1OO% Forest Stewardship Council-certified paper.

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ROLLING FORWARD

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Bike New York will always be dedicated to education and to promoting cycling as a safe, sustainable, healthy, and fun means of transportation and recreation.

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There’s never been a more exciting time to be a cyclist in NYC. Improved and expanded infrastructure, the launch of Citi Bike, and growing environmental concerns are impelling more New Yorkers than ever to saddle up, hit the road, and experience the freedom and sense of discovery that is riding a bike.

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We’ll be there to welcome, encourage, and empower them to grab life by the handlebars. And we want you to join us for the ride.

Thank you.

We view all of our sponsor relationships as unique chances to explore mutually beneficial growth opportunities. As such, we do not have off-the-shelf sponsorship packages. For more information about how Bike New York and your brand can elevate one another and cycling in New York City, please email Andy Gould at agould@bike.nyc.

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