P. Jay MasseyDirector, Web Services

University of West Florida

@ JAY MASSEY

We Have Limited Time TodayNo weeds

Moving fast

This is typically a 4-8 hour consult

High-level review of how we did it

Happy to chat afterwards for more detail…at lunch, dinner, or whenever, find me & AMA

@ JAY MASSEY

@ JAY MASSEY

@JayMassey - managing web teams since 1999

Director, Web ServicesUniversity of West Florida

Founder / Chief Vision OfficerCoco Interactive, LLC

What are your duties?

@ JAY MASSEY

@ JAY MASSEY

Monarch

Nobles

Knights

Merchants

Farmers

Surfs

President

VPs / Provost(s)

AVPs / Deans

Exec Dirs

Directors

Staff

Disclaimer: Everyone’s situation is different these are what worked for us.

• The job interviewLimited staff

No budget

• Web Services is under Marketing & Communications

• Speed of change issues

• ITS was deep into a 3-yr Banner implementation

• Trigger came from the top

• Be prepared to run with it (with little notice)

@ JAY MASSEY

Flash homepage

50,000 pages

Static

Dreamweaver maintained

130 DW content providers

ColdFusion web server

Usablenet accessibility

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5,600 pages down from 50,000

Fully responsive, CMS-managed public website

Removed roadblocksGlut content

Usability

Accessibility

Mobility

Search-ability

Engaged Stakeholders230 CMS-trained CPs

Web Summit

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rēˌsərCHnoun1. the systematic investigation

into and study of materials and sources in order to establish facts and reach new conclusions.

verb2. investigate systematically.

Make your case with research2011 E-Expectations Report: The Online Expectations of Prospective College Students and Their Parents

@ JAY MASSEY

• Other universities and colleges

• Whitepapers, etc.

• UWF survey (782)

• Homepage heatmap

• Wireframe review

Mind map

Wall art

Pre-screening vendors

Reviewing migration options

@ JAY MASSEY

Timeline

Current Issues

Personas

Message

Market

Accessibility

Mobility

Search

SEO

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Discussion Points

Internet Marketing

Other Institutions (peer, aspirant, cool stuff)

Statistics / Analytics

Process

Sample Sites

Content Management

3rd Party Products

Quality Assurance

We started the process with an interim step…

Rebuilt on the legacy website homepage and styles only

Benefits:

• Remove Flash from homepage

• More time to work on major process

• Subtle transition to new visual styling

• Introduce more audience-centered layout

@ JAY MASSEY

We did CMS First (not recommended)

Compare Content Management SystemsCMSmatrix.org

CMS Matrix as Part of the RFPSoftware Capabilities

Required / Preferred / Beneficial

Service CapabilitiesRequired / Beneficial

Technical CapabilitiesRequired / Beneficial

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Open Source vs. Commercial License CMS

Cost, Value, Contracts, Comparing Apples to Apples

Do Not Underestimate the TimeThis could be the most time consuming part of the process

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@ JAY MASSEY

via xkcd.com

where we were

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The reality ofan enterprisemigration…

where we went

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• Research / Planning

• Procurement

• Responsive Design (accessible, mobile, searchable)

• CMS Integration

• Pre-training / Train the Trainer

• Content Migration

• Review / Testing

• Training (ongoing)

• QA Audits & Maintenance (ongoing)

• New Development (ongoing)

• Web Governance

@ JAY MASSEY

Divide and CommunicateTop Down

Bottom Up

User surveys

Focus group

Leadership updates

Content provider input and training

@ JAY MASSEY

Take Note of Your Assets and Use What You HavePeople, Money or Time

Leadership

Vendors

Money opportunities

Campus staff and students

Content ProvidersCrowd-sourced migration

@ JAY MASSEY

@ JAY MASSEY

Pre-migration SessionsGetting ready

CMS Migration TrainingsHow to use the system and move content “easily”

CMS TrainingHow to use the system

Post-migration, Ongoing TrainingHow to use the system better

@ JAY MASSEY

1. Communication is key to your survival• Communications plan

• Professional communicator (if possible)

• Under promise, over communicate

2. Leverage anything and everything

3. CMS Matrix

4. Migration is your albatross, plan for it

5. Always keep your eye and heart on the user

@ JAY MASSEY

Happy to chat about your situation

Find me - dinner, breakfast, lunch, coffee, beer, phone, tweet, AMA

@ JAY MASSEY