Fast Camera

BIG IDEAS | little time

@herofarmReid StoneCEO/StrategistEach Slide:Different App#hadouken

Intellectual property of HERO|farm, LLC ©2013

Fast Camera

Sound familiar?

T-Zero

Fo’ real. Different app used to make each slide

Phoster

Keep Calm!

It’s OK...

Seriously

Pic Stitch

HERO|farm

Presenter

GO CRAZY“Last Christmas Ever”JoeShopping.com

Imajao

GoodNotes

THEMES,

really

• Press Release

• Website/Landing Page

• Hashtag

• Social Media “Updates” Page: fb/tw/li/ig/g+

• Eblast/Newsletter

• Local Calendars

• Bloggers

• Paid Ads/Google Adwords/Promoted Posts

• Facebook Events Page

• Physical Event

• Guerrilla Idea/Signage

• Youtube Video

the basic TACTICSNew “traditional” checklist

Keynote

• Is it consistent with the brand?

• Is it trackable?

• Who is the target audience?

• Can the media cover it?

• What is the best/worst reaction?

• Are we empowering individuals or driving conversation?

• What are the milestones? End/shift date?

direct the STRATEGY

Adobe Reader...via Keynote

TED

Turn ‘Baker’ to ‘baker’

Still relevant after 100 years.

Create a brand...

Albumatic

s.m.a.p.s?

7 m.a.p.s.?

What is an EPIC IDEA

7 WORDS

MEMORABLE

ACTIONABLE

PLATFORM...ABLE

SIMPLE

Documents2...via Keynote7 P.a.m.s?

(Meme) Generator

EXAMPLE“Parade of Homes Sneak Peak”Home Builders Assoc.

the CONTENT generation

Youtube

X-promote

Concept=Challenge

Relatable

NOTE’d

At least

30 days

What is an EPIC IDEA

7 WORDS

MEMORABLE?

ACTIONABLE

PLATFORM...ABLE?

SIMPLE

Keynote...again

TED

with elaborative encoding

Turn ‘Baker’ to ‘baker’

Polar

“Animal

Style...”

“or some guys’burger”

Ask questions

the MICRO-CAMPAIGN

LOL Bucket

At least

30 days

Snapseed

HELP OUT

Facebook

CHALLENGE THE NORM“Chef Dione’s Food Fight”Fit Gourmet

Socially

Responsible

Google+Hangouttube...

Host a summit

TEST“Kanji Tweets”

Read The Kanji

Snapguide

Instruct

Amazon/Kindle

CROWDSOURCE“Security Tips eBook”Crescent Guardian, Inc.

YouTube

EXAMPLE“Double ImpactLiquid-Plumr

HAVE FUN

Ustream

remove the CURTAIN

Vine

Find unexpected uses for mediums

BE TRANSPARENT

Haiku Deck

Pinterest

FIGHT STEREOTYPES“Sincerely Homeless”New Orleans Mission

Tumblr

SHOW EMOTION

InstaEditor

CREATE A PRODUCT“Real Life App Store”myPhoneMD

Google Drive

Historical facts = Expert

#42SportsCenter...sorta

LEAD THE INDUSTRY“Ports Infographic”Crescent Guardian, Inc.

Flipboard

Spot trends.Take chances.

GetGlue

Predict the future

GetGlue

Ride the momentum

PS ExpressCreated by

Take it offline

Sponsor the platform

How About We

Snapchat

Make the time to be creative

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