Post on 06-Dec-2014
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Recipe for Big Ideas, Ideal Jobs, and other Holy Grails
Viswanath Poosala (vishy)
Head of Bell Labs – India
viswanath.poosala@alcatel-lucent.com| twitter: vishyp
Blog: http://vishypoosala.blogspot.com
Alumni Leadership Talk at IIT Chennai, Oct, 2012
I can’t believe I’m standing on
this side of CLT!
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Innovation = New & Useful
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Bell Labs Innovations that changed the World
2002
BLAST (MIMO)
Hi- Capacity RF
1998
Wide Bandwidth
Optical Amp
1998
100% Plastic
Transistor
1998
Allwave™
Bandwidth Capacity
1999
All Optical
Router
2000
3.28Tbps
Transmission
1876
The Telephone
1939
1st Digital
Computer
1947
The Transistor
1954
The Solar Cell
1958
The Laser
1962
The Telstar Satellite
1969
Unix
1988
Digital Cellular
1989
HDTV
1995
Data Mining &
Visualization
1996
SCAPEL Electron
Beam Lithography
1997
World’s Smallest
Transistor
1997
2nd Gen ATM
Switching
Chips
1997
High-res Map
of Dark Matter
N Antennas2
M Antennas
2003
E2E Network
Security Reference
Architecture
Foundation of new
ITU X.805
specification
31,000+ patents, 2+ U.S. patents granted each workday
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Can we engineer Innovation?
“it’s in the genes”
“it can be put in a manual”
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A recipe for innovations: from mind to market
Problem
Solution
Prototype
Try it out
Try it out on more people
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Don’t have to look too far for problems and opportunities
Problem
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Get Real about WHOSE problem you are solving (ideally yourself!)
KNOW who your customer is (name, address, face,
issues)
Create use cases. Very detailed. With names of
real people against it.
Talk to them. Again and Again.
Problem
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Random Slide
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Where do new ideas come from?
Wait for that spark
Or
Make them happen
Solution
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We hardly think about thinking
Critical thinking: Is it TRUE?
Creative thinking: What else is possible?!
Solution
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A recipe for thinking up new ideas
1. Study: Gather available information
from IN and OUT
2. Create: Propose an idea
3. Build Up: Focus on how well it works
4. Critique: Focus on whether it will
work
5. Refine: Address the problems
6. Decide
Solution
Study
Create
Build Up
Critique
Refine
Decide
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Lateral thinking tricks for generating new ideas
Suggest the outrageous
No one buys books anymore
Ask the opposite / Break the Cliche
Shopping What if the shop pays the
buyers?
Pick an unrelated (even random!) word
Kangaroo on Campus
Solution
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Thinking dynamics: Jumping is faster than walking
Logical push
This is so. Hence this follows.
Creative Pull
This COULD be so. If we make that
jump, then what?
Main track
Side track
Direct
Roundabout
Solution
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Random Slide: Let’s think outside the basket
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Roadmap: Keep it simple.
Prototype
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A-B-Cs of Product Roadmapping
•A: Can’t drive the car without it
•B: Would consider paying for that A/C
•C: Will take it if it’s free
Prototype
The Ideal Career
1. pays me the most
2. my parents and advisors want me to take
3. uses my skills best
4. lets me do what I love doing the most
Engineering one’s way to success
Write your goals down
Road ahead
What do you want to achieve? (Think BIG)
Write your goals down (Think SPECIFIC)
How do you get there? (Think like an ENGINEER)
What is the First step you can take – TODAY (Act
like an ENGINEER)
Key Takeaways 1. Build up before Tear down
2. 3 tricks for disruptive ideas
3. Leave some time for silence
4. Write your goals down
5. Do what YOU LOVE the most
Don’t let your past achievements
limit your future
I still can’t believe I’m standing on
this side of CLT!
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Thank You!
poosala@alcatel-lucent.com
Twitter: vishyp
vishypoosala.blogspot.com
Bell Labs India
Innovating for Emerging Markets
and Beyond
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•27 | Bell Labs India
Bell Labs India
Innovating for Emerging Markets and the World
Launched in 2004
Located in Bangalore
World-class talent with MS and PhDs
Our Mission
•Create disruptive innovations that impact the lives of millions of people in emerging markets
and beyond
Computing Sciences
User & NW Analytics, Privacy & Security, Mobile banking,
Content Delivery, HCI
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Whitespace networking, Low-cost connectivity
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