Big Data SustainabilityAn Environmental Management Systems Analogy

Jonathan H. King Visiting Scholar, Washington University School of LawHead of Cloud Strategy & Portfolio Management, Ericsson

http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2716785

My 12 year old daughter:

“Daddy I am 16 in 2020…”

Google Says Self-Driving Cars Ready by 2020.

Self Driving Cars

Initially thought there was

something wrong with their

equipment.

Volkswagon stock plunges 50% & CEO Resigns

Self Defeating Cars

“Daddy I don’t want a

Volkswagon”

Big Data Sustainability

Environmental Analogy Environmental Mgmt SystemsBig Data Mgmt Systems

“Data is the new oil” “Data is just like crude. It’s valuable, but if unrefined it cannot really be used.”

CMO News, Michael Palmer, Reinventing Marketing,

Massive Uses of Crude Oil

Massive Scale of Collection

Massive Refinement/Distribution

Massive Negative ExternalitiesExtraction / Distribution Use

So if data is the new oil…

what negative externalities come w/ big data?

But we will know soon.

We don’t know yet.

Data collection, refinement, distribution & use are exponentially growing, now.

Moore’s Law & Ones Like It

Moore’s law states that the number of transistors on a chip will double about every two years.

Internet Of Everything

Big Data as Medium

"the book is an extension of the eye… clothing, an extension of the skin… electric circuitry, an extension of the central nervous system”

The Medium is the Massage: An Inventory of Effects (1967)

Understanding Media: The Extensions of Man (1964)

"the medium is the message…”

“McLuhan’s maxim that “the medium is the message” conveys broadly how technologies and media not only change the message but the very structure of human thought and expression. We think and act differently when we use different technologies to express ourselves or live our lives… ~ Richards & King in Big Data Ethics

The robots are starting to rise?

#1 Robo-writers create contentBy 2018, 20 percent of business content will be authored by machines.#2 Things will need helpBy 2020, autonomous software agents outside of human control will participate in 5 percent of all economic transactions.#3 Agents get independenceBy 2020, autonomous software agents outside of human control will participate in 5 percent of all economic transactions.#4 You work for a robo-bossBy 2018, more than 3 million workers globally will be supervised by a “robo-boss.”

http://www.gartner.com/smarterwithgartner/gartner-predicts-our-digital-future/

Three Paradoxes of Big Data

1.Transparency

2.Identity

3.Power

http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2325537

Transparency Paradox

“Big data promises to use this data to make the world more transparent, but its collection is invisible, and its tools and techniques are opaque, shrouded by layers of physical, legal, and technical privacy by design.”

“If big data spells the end of privacy, then why is the big data revolution occurring mostly in secret?”

~ Three Paradoxes of Big Data

“interesting morning hearing from people I typically don’t talk to.”

“I don’t think about privacy.”

“Privacy is a constraint.”

“I don’t want to know what you know about me.  I want to know what you predict about me.  You can infer a lot more or less about data, what is important is what they predict about.”

Data Scientist on Privacy?

Data Scientist on Identity

Identity ParadoxHow will our right to identity, our right to say “I am,” fare in the big data era? … “I am” and “I like” risk becoming “you are” and “you will like.” ~ Three Paradoxes of Big Data

Power Paradox“We need a healthier balance of power between those who generate the data and those who make inferences and decisions based on it, so that one doesn’t come to unduly revolt or control the other.”

~ Three Paradoxes of Big Data

What We Know

The negative externalities of oil use gave rise to environmental protection.

The negative externalities of data use are giving rise to data protection.

(data protection aka “privacy”)

How To Manage In This Environment?

Environmental Management Systems

Defectnoun: de·fectan imperfection that impairs worth or utility

Silo Systemversus

“We should work on our process, not the outcome of our processes.”

W. Edwards Deming

Silo Systemversus

• US Auto Companies • Toyota Production System

Silo Systemversus

• US Auto Companies• Environmental Compliance

• Toyota Production System• Environmental Mgmt System

Silo Systemversus

• US Auto Companies• Environmental Compliance• Waterfall

• Toyota Production System • Environmental Mgmt System• Agile / DevOps

Silo Systemversus

• US Auto Companies• Environmental Compliance• Waterfall• IRB / CSRB

• Toyota Production System• Environmental Mgmt System• Agile / DevOps• Big Data Mgmt System

Big Data Management Systems

VALUES

PRACTICES

Jim Newkirk

Privacy as Trust►Privacy (aka Data Protection)

Information rules to protect Trust►Confidentiality 

Information shared in Trust►Transparency 

Sharing information to build Trust►Identity 

Unexpected Uses (predictions) that abuse Trust

Trust Defects Cause Unplanned Work

“Your job … is to ensure the fast, predictable, and uninterupted flow of planned work that delivers value to the business while minimizing impact and disruption of unplanned work, so you can provide stable, predictable, and secure IT Service.”

Natural Fit w/ Agile Development

Feedback

Transparency

Minimalism

Sustainability

Sustainability

Conserving an ecological balance by avoiding depletion of natural resourcesi.e. fundamental commitment to sustainable developmentAble to be maintained at a certain rate or level.i.e. sustainable fusion reactionsi.e. “Stable Velocity. Sustainable Pace” Mike Cottmeyer

Privacy By Design

Privacy Engineering

“Too often the necessary controls and measures to protect personal information required by a process, application, or system are either ignored or bolted on at the 11th hour of development.”

Be An Open Organization

Form a Guiding Coalition

Form a Team of Teams

http://www.fastcompany.com/3045477/work-smart/goodbye-org-chart

COMMAND

COMMAND OF TEAMS

TEAM OF TEAMS

You will determine the criteria…

“The hope is that, in not too many years, human brains and computing machines will be coupled together very tightly, and that the resulting partnership will think as no human brain has ever thought and process data in a way not approached by the information-handling machines we know today.”

Man-Computer Symbiosis (1960)

J.C.R. LickliderWashington University Undergrad

"Men will set the goals, formulate the hypotheses, determine the criteria..."