Post on 15-Jul-2015
Wale Ayeni, 2013
olawalexi@gmail.com
Big Data Analytics and Visualization landscape
Confidential. No part of this publication may be reproduced, stored in a retrieval system or
transmitted in any form or by any means without the prior written permission of the publisher
About the author
Wale Ayeni, 2013
olawalexi@gmail.com
Confidential. No part of this publication may be reproduced, stored in a retrieval system or
transmitted in any form or by any means without the prior written permission of the publisher
Professional
With about 10-years of domain expertise in technology spanning roles from chip design engineering, consulting, investment banking and
venture capital, Wale has always had a passion for science and technology. Currently working in a consultancy capacity with EchoVC
Partners, an early stage technology-focused Venture Capital firm in California, and before that, most recently was a Sr. Associate with
J.P. Morgan Investment Banking group covering technology, media and telecommunication companies (TMT) in San Francisco where he
was involved in strategic and financial advisory for leading public and private companies. He was a pivotal member of teams that
successfully closed deals valued at over $4 billion. His role also entailed researching and analyzing various technology trends, and
developing strategic alternatives for companies in the TMT space; in consumer internet and digital media, payments, semiconductor and
software. In addition, he was nominated to a leadership position and served on the “Analyst and Associate Council” of the firm interfacing
with the Executive Committee of JPMorgan Investment Bank on company wide efficiency and transformative initiatives.
Prior to J.P. Morgan Wale was a Chip Design Engineer working at the frontier of high-technology developing next-generation chipsets,
communication platforms and microprocessors at Fortune 100 companies – Motorola, Intel Corporation, and Qualcomm Inc. In his first 2
years at Intel Wale received the honor of being awarded “block design” ownership, a distinction rarely granted to new Engineers. In this
role he led critical aspects of Intel’s “QuickPath” chip design, which resulted in the biggest change in PC platform architecture in Intel’s
history. For Qualcomm he led “Bus protocol” verification of state-of-the-art mobile HDTV chipsets for wireless multimedia ecosystem
enabling the first mobile devices capable of high definition content in the market.
In Wale’s consulting roles he developed strategic growth alternatives into China for a US automation client, worked on branding strategy
for Adimab, a startup backed by Google ventures, and regularly mentors startup entrepreneurs in the developing world.
Education Summary
Wale has an MBA from Dartmouth College – Tuck School of Business – where he served as the Co-Chair of the Finance club and was an
MBA fellow with the Center for Private Equity and Entrepreneurship. He has a Masters in Electrical Engineering from University of
Maryland, College Park and was a national merit recipient earning his B.Eng under academic scholarship in Moscow, Russia, at
“Moskovskij Energeticeskij Institut,” graduating with the prestigious “red diploma” (summa cum laude) . He is also a Kauffman “Venture
Capital” fellow. The society of Kauffman fellows is a pre-eminent world-wide network of innovation investors who provide smart,
connected capital to fuel entrepreneurial change.
Personal
Wale enjoys international travel and has been to over 25 countries. In addition to his native English he speaks Russian, Yoruba, and
Hausa fluently and speaks several other languages passively. In his free time he enjoys playing and watching soccer; and proudly took
the Tuck soccer team to the MBA World Cup. His other pastimes include career mentoring, watching movies, reading and defending
Formula 1 as a superior sport to NASCAR
Big Data opportunity driven by people and devices
Connecting people
500 million users
145 billion/day
Over 1 billion accounts
4 billion views/day
More mobile connected
devices than people
on the planet1
More than 50 billion
connected devices
by 20202
YouTube
2
Variety
90% of data in the world today was created in the last 2 years alone3
Volume Velocity
Unstructured
+
Structured data
5 exabytes of data
created every 48 hours
From Terabytes of data
to Petabytes of data
BIG DATA
Connecting devices
Source: 1CISCO VNI; 2Ericsson; 3IBM
Explosive growth in digital data is creating massive ~$100bn Big Data opportunity
Growing share of enterprise data is unstructured Volume of digital information created and replicated (ZB)
Structured data
64%
Unstructured data
36% Structured data
23%
Unstructured data
77%
Source: IDC, Wall Street research
2006 2015E
1,800
7,900
2011A 2015E
Source: IDC
Relational database
$27
Hadoop
$14
Business intelligence
$13
Server for DB
$12
Industry applications
$12
Storage of DB
$9
Unstructured data
$6
Enterprise applications
$5
Data integration and quality
$4 NoSQL
$2
Total addressable market for Big Data = $100bn
Massive ~$100bn TAM ($bn)
Source: Garter, IDC, BofA Merrill Lynch Global Research
3
The scale is tipping towards Big Data
Control
Consistency
Data management and planning
Predefined, structured data
Terabytes or petabyte range
Enforced by the database
management system
Mature standards
Traditional methods Big Data
Tolerating chaos
Agility
Data discovery
Diverse
Petabyte scale at relatively reasonable cost
Programmer and application dependent
Largely nonexistent standards
4
Key trends in information management
Data
warehousing
Data
integration
Analytical
solutions
Search and
discovery
Growth in the data warehousing market due to replacement of performance-constrained environments and the value-add of emerging applications
(e.g., performance management and advanced analytics)
Significant consolidation as incumbents pick up smaller vendors with compelling technologies and large IT vendors seek to add data warehousing technologies to
centralize their presence within clients’ data ecosystem
Warehouses continue to evolve from pure-play data repositories to comprehensive information platforms that leverage multiple technologies
(e.g., Hadoop, MapReduce) to handle real-time, unstructured data
Addressing increased demand–particularly from marketers–for access to third-party consumer data and real-time pricing information
Leading vendors offer sophisticated products with a high level of service and perceived high value, but at a high cost
Vendors with less brand recognition offer less mature products, but may be positioned to gain share as capabilities expand
SaaS and cloud models are becoming more sought after to capitalize on cost and ease of deployment features
General data integration as a service is available, but most common with synchronization
Organizations increasingly layer large volumes of data from external parties (e.g., offline customer data, market research) onto internal structured data, driving
demand for automated integration services in Big Data offerings
Pure-play suppliers of other Big Data solutions continue adding analytical capabilities to support growing demand for real-time analysis of operational and
corporate performance
Specialized offerings from vendors like Splunk and broad offerings from vendors like Palantir are expanding the analytics use case, driving adoption across the
enterprise
Vendors like Tableau are developing a new market of business users who demand access to information with graphical interfaces to access data real-time
Despite growth of vendors that target specific industries, there remains high demand for customer-focused solutions (marketing, sales, service and social
dimensions), driving growth of cross-industry functional offerings like marketing automation
Large vendors–who are developing and acquiring search services to layer into existing applications–represent default choices for customers, forcing independent
vendors to specialize in particular business problems
Oracle's 2011 acquisition of Endeca and IBM’s 2012 acquisition of Vivisimo are prime examples
Increasing popularity of appliances due to simplicity, speed and compliance
Search and discovery prove particularly beneficial to marketing teams, which increasingly leverage external market context (e.g., product reviews) in
campaign development
Adoption of search-based discovery is likely to increase in the near term with growing deployment of Big Data solutions
Content
management
Businesses are increasingly focused on content management due to the growth in volume and complexity of data–particularly user–generated social, video and
mobile content
Enterprise adoption of cloud collaboration and filing tools (e.g., Box) is increasing as security concerns are addressed
Open source vendors and competitive “stack” offerings have driven price per seat down, stimulating demand
Point purchases are common, as no single person controls the budget for all of an organization’s content management needs
Innovation in the management of contextual content–current customer location, mobile device in-use, etc.–will give enterprises the ability to more effectively target
audiences in marketing campaigns
Source: Gartner, Forrester, IDC
5
Big Data is not a vertical, it is a competency that cuts across industries
Analyze
+
Visualize
Industry Key themes
Manufacturing
Retail and
transportation
Utilities
Healthcare
Oil and gas
Government and
research
Financial
Surveillance
Sensors
RFID
RFID
Marketing/Branding
Merchandizing
Smart meters
Smart grids
Massive digitization
Medical imaging
Demographics–baby boomers
Digital oil fields
Sensors
Seismic and geographical devices
Climate research
Seismology
Environmental modeling
Payments
Fraud detection
Capital markets / Trading
Generate data
Capture data
Store data
Search data
6
Evolution of next generation data analytics and visualization
Data warehouse
GBs of Data
Tra
din
g
HR
G
L
Web L
ogs
Mobile
S
ensors
Datamart
OLAP
cubes
Data
Sets
Next
generation
analytics and
visualization
Interactive
development
environment
TBs of Data
Big
Da
ta a
na
lyti
cs
Tra
dit
ion
al
an
aly
tic
s
TBs of Data
PBs of Data
7
Demand for next-generation analytical solutions is driving a revolution and significant value shift
Note: Represents illustrative portion of information management expenditures 1 As of 2011. Source: IDC, June 2012 2 As of 2011. Includes Business-to-Business Middleware, Enterprise Service Business and Connectivity Middleware, Event-Driven Middleware, Other Integration and Process Automation
Middleware, Process Automation Middleware, Data Integration and Access Software, Database Development and Management Tools. Source: IDC, May 2012 3 As of 2011. Includes relational database, non-relational database, data warehouse generation and management, search and discovery, open-source and Hadoop markets.
Sources: IDC, Gartner
Database
Integration
BI
Database
Integration
BI
Today Future
Data analytics
in action
Data
infrastructure
$10bn1
$17bn2
$43bn3
Waves of change
Big Data
Internet of everything
Mobility
Real time
Social
Cloud
8
Incumbents and other large players invest and acquire heavily in Big Data
Greenplum acquisition provides a suite of Big Data management and analysis tools; Greenplum HD enables even easier
Hadoop deployments
Strong storage solutions support Big Data deployments; Atmos cloud storage platform enables distributed storage for
Big Data analytics
Acquisition of Autonomy and announced restructuring of business in August 2011 demonstrated the importance of information
management software to HP
Acquired Vertica in early 2011
Released Vertica 5.0 in June 2011, including a software development kit enabling users to implement MapReduce like analytic jobs
and user-defined functions through standard SQL queries
Big Data viewed as key to its SmartPlanet and SmartEnterprise initiatives
Most of recent acquisitions (DemandTec, Q1 Labs, i2) positioned under its definition of Big Data and analytics
Expanding market reach with new Netezza High Capacity Appliance
New Biglnsights 1.1 release reflects its significant investment in Hadoop
Big Data strategy largely based on its Exadata platform
Acquisition of Endeca viewed as response to HP’s acquisition of Autonomy
Recently announced plan for its Hadoop-based “Big Data accelerator”
Acquisition of SuccessFactors helps extend its Big Data initiatives into the cloud
HANA platform enables analytics across SAP’s broad set of applications and customer base
Acquisitions of Sybase and Business Objects viewed as successes and encouragement for additional deals
Aster Data acquisition significantly expanded its Big Data capabilities
Addressing clients’ Hadoop needs via recent partnership with Hortonworks
Acquired Aprimo to enable event-based marketing together with its data solutions
Strong track record in enterprise data warehousing helps its Big Data initiatives
Source: Company information, Factiva, CapitalIQ
9
Big data landscape Emerging players : Data Analytics and Visualization
Marketing and e-Commerce
Social
Location/future events Market places
Analytics and visualization
Machine data
Statistical
10
Profiles
Analytics and visualization
Machine data
Marketing and e-commerce
Social
Market places
Location/future events
Statistical
11
71
65
61
52
44
39
11
1010Data - Company overview
Management
Name Designation Prior experience
Sandy Steier CEO and Co-founder UBS, Lehman Brothers,
Joel Kaplan CTO and Co-founder UBS, Morgan Stanley
Greg Munves Executive VP
Adam Jacobs VP and Chief Scientist Weill Cornell Medical College, UCLA
T.C Fleming Director of finance Duff & Phelps, Deloitte
Recent news
May 14, 2012: Announced that the nation’s largest chain of drive-in
restaurants SONIC, will be using Big Data Warehouse to enable critical
business decisions ranging from operations to marketing
Feb 28, 2012: Launched Micro Segmentation Wizard tool to enable
companies to model and predict individual consumer behavior and social
network relationships
Sep 16, 2011: Received Safe Harbor Certification for its cloud based big data
analytics platform
Feb 7, 2011: Partnered with American Securitization Forum and launched
Agency MBS Market Review reports
Business overview
Provides cloud based analytical platform for Big Data
Solutions include analytics, business intelligence, data publishing and
warehousing services
Value proposition includes ultra fast database technology, scalability, easy to
use interface, powerful analytics-on-demand data integration and access
through web interface
Raised first institutional round of funding in 2010 by selling minority stake to
Norwest Venture Partners for $35mm
200+ customers across financial services, retail, consumer packaged goods,
telecom and healthcare
More than 5trn records in 1010Data cloud
Revenue for year 2011A was $30mm of which 83% was Big Data revenue
Founded in 1999
Headquartered in New York
Data warehouse 3.0
Combines technological innovations in data storage, parallel processing and
network communications
Benefits include speed, scalability, simplicity and interactive interface
Provides cloud base for lower cost of ownership, effortless data access and
easier monetization of information
Key customers
Key partners
Source: Company information, Capital IQ
12
Analytics and Visualization
Marketing & e-commerce
Social
Market places
Machine data
Location/events
Statistical
1010Data - Solutions overview
Interface
Trillion row
spreadsheet
Application
program
interfaces
Ten Do
Command line tool that provides direct access to 1010
data system
Executes queries, stores results and performs
data manipulation
Allows users to analyze data in easy to use
spreadsheets
External applications can query trillion row spreadsheet
by ODBC, an XML API, SDK’s
Data is stored in the cloud which solves processing
and RAM problem
Users can analyze and access data by 1010 browser based interface or by client side applications
Customer application running on user’s machine can access data on 1010 data database servers
Power loader
Allows customers to upload data themselves in
two ways
Browser based user interface to upload simple
tables with one megabyte of data each
For larger datasets Power Loader Application
program interface is used where applications
running on user’s machine can upload data to
1010 data
Excel add in
Combines Excel’s input and output presentation
capabilities with power of 1010 data back end
Enables users to create spread sheets that
automatically access 1010 platform
Financial
services
Retail and CPG
Telecom
Users can load, search and analyze large amount of
data using simple interactive browser interface
Provides insight on churn rates, value added services
and offering rates, customer segmentation, behavior
and service usage
Combines high performing back end database with
web based front end user interface and provides tools
to analyze, manage and present data
Sub categories include
Mortgage asset backed securities: Provides
solutions to analyze loan and deal level data for
prepayment, delinquency, default
ASF Market Review: Releases reports providing
statistics of loans securitized into US MBS
guaranteed by FNMA and issued by
private institutions
Exchanges: Helps to analyze multi terabyte
databases including trade, quote and limit
order information
Hosted databases: Host various databases like
Agency MBS Pool Data, NOAA Weather Data, Core
Logic Prime
Allows to analyze billions of sales and inventory transactions and gain insight
Prepares customized reports, can download entire range of retailer datasets including POS transactions, inventory, product characteristic
Allows external interfaces and other tools could be connected to 1010 data platform using ODBC driver or through custom add ins
Industries
Source: Company information, Capital IQ
13
Analytics and Visualization
Marketing & e-commerce
Social
Market places
Machine data
Location/events
Statistical
Name Title Affiliations/experience
Dean Stoecker Chairman & CEO Integration Technologies, Donnelly
Marketing Information Services
George Mathew President & Chief
Operating Officer
SAP, salesforce.com, Fort Point
Partners
Gary Acord CFO KPMG, KACE
Total capital raised: $6.0mm
Last round: Series A, $6.0mm
Alteryx overview
Investors
Business overview
Management
Provides an easy-to-use analytics platform for enterprise companies making critical
decisions that drive their business strategy and growth
Humanizes Big Data by enabling business analysts and Data Artisans to combine Big
Data with market knowledge, location insight and business intelligence
Performs predictive and spatial analytics and produces analytic apps that can be
shared via the private cloud or the Alteryx Analytics Gallery public cloud
End markets: Automotive, commercial real estate, restaurants and entertainment, fast
moving consumer goods, retail franchising and telecommunications
Has 250+ customers and 200,000+ users worldwide
Founded in 1997
Headquartered in Irvine, CA
Also has offices in Boulder and Silicon Valley
Key customers
Products overview
Point-and-click UI: Builds analytics with no coding
Personal ETL: Pulls data from internal, Big Data, or cloud
Data quality tools: Builds clean and credible data sets for analysis
Predictive Analytics: Pre-built R tool makes predictive accessible to all
Agile database: Takes on structured, un-structured and spatial data
Single-click publishing: Shares analytic apps iPrivate Cloud or Alteryx
Analytic Gallery
Ad hoc analysis in minutes: Designs and redesign scenarios on the fly
Provides interactive charts and maps
Offers spatial analysis
Apps builder: Creates and shares analytic apps with a drag-and-
drop wizard
Integrates Alteryx data, insights and applications into other systems with
open API and SDK
Publishes and shares analytic applications with full control over access,
visibility and sharing
Enables scheduled, event-triggered and ad-hoc analysis to support
critical decisions across companies
Des
ign
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de
sk
top
A
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c a
pp
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Clo
ud
se
rve
r
Provides consumerization of Big Data Analytics A
PI
Source: Company information, Capital IQ
14
Analytics and Visualization
Marketing & e-commerce
Social
Market places
Machine data
Location/events
Statistical
Name Title Affiliations/experience
Gurjeet Singh CEO Stanford University (PhD)
Gunnar Carlsson Co-Founder Stanford, Harvard
Harlan Sexton Co-Founder and VP Stanford, Oracle, Lucid
Ayasdi overview
Source: Company information, Capital IQ
Business overview
Utilizes topological data analysis to provide insight from disparate
and complex data sources
Insight discovery platform allows users, not just data scientists, to
discover useful insight from complex data without the need for
queries
Applying topological data analysis to business problems after a
decade of research at Stanford, DARPA and NSF
Product is highly scalable, can deal with distributed work loads and
includes powerful visualization and integration API
End markets include life Sciences, Oil & Gas, Public sector,
Financial services, Manufacturing, Retail, Telecom, Sports
Founded in 2008
Headquartered in Palo Alto, California
Product : Insight discovery without queries
Management
Key customers
15
Analytics and Visualization
Marketing & e-commerce
Social
Market places
Machine data
Location/events
Statistical
Investors
Total capital raised: $12.0mm
Last round: Series A, $10.0mm
Name Title Affiliations/experience
Atanu Basu CEO N/A
Ayata overview
Source: Company information, Capital IQ
Business overview
Provides analytics delivered through SaaS model
Predicts future outcomes of critical business processes and also
prescribes decision options and shows the impact of each option
Elements used in Ayata software
Data: Takes both structured and unstructured big data
Rules: Defines the business process and includes constraints,
preferences, policies, best practices and boundaries
Models: Comprises of techniques derived from mathematical
sciences and related disciplines including applied statistics,
machine learning, operations research and natural language
processing
End markets
Oil & gas: Prescriptive Analytics software accurately predicts
production issues by modeling numerous internal and external
variables simultaneously
Healthcare: Helps providers and payer organizations to identify the
best candidates for Telehealth services by combining patient data
with external data
High tech: Helps technology firms make major investments in
customer service by predicting the key metrics invloved
Telecom & cable: Enables telecom and cable providers to
dramatically improve effectiveness and efficiency of field
service operations
Founded in 2003
Headquartered in Austin, TX
Prescriptive analytics
Management
Key customers
Accounts for 80% of all business analytics
Describes the phases of analysis completely
Uses historical data combined with rules, algorithms
external data to predict future outcomes
Also gives details of how the user will benefit from
the prediction
Automatically synthesizes big data, mathematical sciences,
business rules and machine learning to suggest decision
options to take advantage of the predictions
Shows the decision-maker the implications of each
decision option
Descri
pti
ve
P
red
icti
ve
Pre
scri
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ve
16
Analytics and Visualization
Marketing & e-commerce
Social
Market places
Machine data
Location/events
Statistical
Total capital raised: $26.0mm
Last round: Series D(May 2012), $26.0mm
Birst overview
Products overview
Birst
discovery
edition
Empowers business analysts to intuitively explore data and build reports in minutes without the need for data modeling
Well suited for projects that require flexible data-discovery and analytics without a data warehouse
Birst
professional
edition
Builds on the data discovery capabilities of the Discovery Edition with operational reporting, mobile BI and support for SAP R3 and BW
Well suited for multi-developer projects that integrate enterprise data sources and publish operational reports
Birst
enterprise
edition
Includes data discovery, analytics, Mobile BI and operational reports with support for all enterprise data sources
Also includes integrated ETL and an automated multidimensional data warehouse
Recent news
Nov 15, 2012: Announced a business intelligence replacement program,
“Birst4BOBJ,” for SAP customers
Oct 17, 2012: Announced Birst Big Data Services, end-to-end solution to
turn large volumes of unstructured data into analytic applications
Customers
Management
End-to-end BI solution that supports interactive dashboards, ad-hoc analysis
and visualization to pixel-perfect and report writing
Provides data integration from on-premise databases, flat and structured
files, operational and cloud applications
Supports organizations of various sizes, from individuals to groups and
companies worldwide
Used in finance, operations, sales, HR, marketing, service analytics, supply
chain functional areas, sales analytics, wealth management and insurance
applications
Formerly known as Success Metrics
Founded in 2005 and headquartered in San Francisco, CA
Additional offices in India
Business overview
Name Title Affiliations/experience
Management
Brad Peters CEO & Co-Founder Siebel Systems, Morgan Stanley
Paul Staelin VP, Customer Success & Co-Founder
Siebel Systems, emPower Corporation, Sun Microsystems
David Kaplan CFO Arcot Systems
Rick Spickelmier CTO &VP, Engineering Geac, Extensity, Objectivity Board of Directors
Douglas Leone Board member Sequoia Capital
John Hummer Board member Hummer Winblad
Young Chung Board member DAG Ventures
Doug Merritt Board member Cisco, Baynote, SAP
Investors
Source: Company information, Capital IQ, Crunchbase
17
Analytics and Visualization
Marketing & e-commerce
Social
Market places
Machine data
Location/events
Statistical
Centrifuge overview
Name Title Affiliations/experience
Smita Bose CEO Booz Allen Hamilton, Novak Biddle
Venture Partners
Brian Daum CFO Arc Second, Sandbox.com, Multimedia
Medical Systems
Prashanth Boccasam Executive
Chairman
Copiun, Approva, Appfluent, Appian,
Entevo
Business overview
Management
Provides Visual Network Analytics (VNA) solutions that help organizations
discover insights, patterns and relationships hidden in public, cloud,
enterprise data and social network
VNA solutions enable analysts to identity fraud which is used in cyber-
security, counter-terrorism, homeland defense, retail theft and financial
services
Offers training support and consulting services
Formerly known as Tildenwoods Corporation
End markets: Government, financial services, pharmaceuticals, retail
Founded in 2007
Headquartered in McLean, VA
Investors
Total capital raised: $6.5mm
Last round: Series A2, $2.0mm
Key partners
Products overview
Enables business users to visualize patterns in big data that help
them uncover complex fraud, loss and leakage
Gives power and flexibility to connect, visualize and collaborate
without complex data integration, costly services or a data
science degree
Allows analysts to integrate data, show hidden connections using
relationship maps and dynamically explore data in a highly
interactive way
Provides flexible data ingestion, sophisticated link and temporal
analysis and interactive and collaborative discovery
Browser-Based Client: Provides a seamless and interactive
interface regardless of complexity
Server Side Processing: Used for complex patterns, link and
temporal analysis
Vis
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Oct 18, 2012: Appointed Ben Shneiderman to its Advisory Board
Apr 30, 2012: Appointed Tony Ayaz as its Senior VP of Field Operations
Source: Company information, Capital IQ
Recent news
18
Analytics and Visualization
Marketing & e-commerce
Social
Market places
Machine data
Location/events
Statistical
Chart.io overview
Name Title Affiliations/experience
Dave Fowler Founder & CEO IBM
Justin Davis CTO & Engineer GE, Splunk
Caleb Poterbin Design & Marketing Splunk
Praveen Gollakota Engineer Micron Technologies, Veenome
Mark Shirley Engineer Cisco
Business overview
Management
Provides enterprise analytics tools for small and medium businesses
Enables the creation of intuitive charts and dashboards from the client’s data
Explores and presents web analytics and the data stored in client’s
database–systems
Builds support for the SQL databases and offers a chart creation tool and
live reports
Provides simple, secure connections to the popular data sources such as
MySQL, PostgreSQL, Oracle, Amazon web services, Heroku,
Google Analytics
Founded in 2010
Headquartered in San Francisco, CA
Investors
Total capital raised: $4.4mm
Last round: Series A2, $3.2mm
Key customers
Security overview
Controlled Servers: Accesses data through controlled servers, which are
protected by industry-standard security measures, both physical
and electronic
Read-only Access: Has read-only access to database and an extra layer of
security that prevents violent database queries from coming through like drop
or insert
Trusted Services: Works with data services like Google Analytics directly
from their trusted API and does not store data
SSL Encryption: Transfers only SSL encrypted data
Permission Users: Helps administrators to add data, creators to build charts
and also provides interactions with dashboards
Nov 14, 2012: Launched analytics dashboard to connect and compare data
sources
Oct 31, 2012: Raised $3.2mm in a Series A funding led by Avalon Ventures
with Bullpen Capital participating. This round brings the company’s total
funding to $4.4mm
Recent news
Source: Company information, Capital IQ
19
Analytics and Visualization
Marketing & e-commerce
Social
Market places
Machine data
Location/events
Statistical
ClearStory Data overview
Source: Company information, Capital IQ
Name Title Affiliations/experience
Sharmila Shahani-
Mulligan
Founder & CEO Netscape, Kiva Software, AOL,
Opsware, Aster Data
Vaibhav Nivargi Founder Aster Data
Douglas VanderMolen Chief UX Architect Google, MeasureMap
Business overview
Management
Harmonizes relationships between disparate sources including low latency
data while processing at scale
Offers technology that makes users gather, diverse and disperse data for
intuitive insights
Derives data from ecosystem on big-data repositories, including Hadoop,
relational databases, data warehouses and external sources
Creates self-driven data exploration tool
Also provides data processing, analytics and visualization services
Founded in 2011
Proven management team; operated in stealth mode initially
Headquartered in Palo Alto, CA
Investors
20
Dec 05, 2012: Raised $9mm in Series A funding lean by Kleiner Perkins
Caufield and Byers joined by previous seed round investors Andressen
Horowitz and Google Ventures
Recent news
Analytics and Visualization
Marketing & e-commerce
Social
Market places
Machine data
Location/events
Statistical
Cirro overview
Source: Company information, Capital IQ
Name Title Affiliations/experience
Stuart Frost Chairman Select Software Tools
Mark Theissen CEO Microsoft, Meta Group, Brio
Technology
Bill Guerry CFO Ernst & Young
Dave Salch Chief Technology
Officer
8e6 Technologies
Cliff Currie VP, Business
Development
DATAllegro, Oracle
Don Howren VP, Marketing Epicor, Sage, Accruent
Business overview
Management
Solves issues around Big Data and provides ability to combine Big Data with
other types of data
Provides an easy-to-implement, highly scalable, cloud-based data store for
the staging, processing and persistence of data
Deploys products in Cloud and servers
In Cloud products can run on public, virtual private and on-premise cloud
environments
Founded in 2010
Headquartered in San Juan Capistrano, CA
Investors
Key customers
Products overview
Provides a single point of entry for accessing data of any type on
any platform in any environment
Delivers all of the benefits of data virtualization solutions without
the overhead, management and administration typically associated
with those solutions
Delivers the power of the Cirro Data Hub to the desktop of typical
excel users
Allows business analyst to use Cirro Analyst to access and
process big data along with any other type of data
Consists of Cirro Function Library that contains more than 100
building block functions that are used by the Cirro Data Hub for
both SQL and MapReduce processing of data
Provides an easily deployable data store for use as a staging
area, workspace or datamart
Includes a Hadoop cluster and a tightly integrated
relational database
Data
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Analytics and Visualization
Marketing & e-commerce
Social
Market places
Machine data
Location/events
Statistical
Name Position Affiliations and past experience
Management
Stefan Groschupf Co-founder
and CEO
Scale Unlimited, 101tec, Thinglink
Tom Leep CFO Polaris Wireless, Apptera, SS8 Networks
Board of Directors
Kirk Bowman Director Accel
Jeff Miller Director JAMM Ventures, Documentum, Redpoint
Ventures, Intel
Ellen Pao Director Kleiner Perkins
Shawn Price Director Zuora
John Walecka Director Redpoint Ventures
Datameer - Company overview
Source: Company filings, Wall Street research, CrunchBase, Capital IQ
Business overview
Management and Board of Directors
Provides analytics solution built on Hadoop that helps business users access,
analyze and use massive amounts of data
No ETL, no static schemas
Wizard-based data integration of structured and unstructured data with
20+ connectors
Familiar spreadsheet interface including 200 built-in analytic functions
Drag and drop visualization, reporting and dashboarding
Scalability and cost-effectiveness of Hadoop
Scales petabytes of data and is available for all major Hadoop distributions
including Apache, Cloudera, EMC, Hortonworks, IBM, MapR, Windows Azure,
Yahoo! and Amazon
Funding to date: $12mm from KPCB and Redpoint Ventures
Founded: 2009
Headquarters: San Mateo, CA
Products and solutions
Recent news
Feb 28, 2012: Announced a relationship with Microsoft Corporation to support
Datameer on the Apache Hadoop-based service on Windows Azure
Jan 25, 2012: Shawn Price joins Board
Oct 5, 2011: Launches new desktop trial edition
Sep 21, 2012: DataSift selects Datameer to power new social
analytics offering
Customers
22
Analytics and Visualization
Marketing & e-commerce
Social
Market places
Machine data
Location/events
Statistical
Dataspora overview
Name Title Affiliations/experience
Michael Driscoll Chairman & Founder CustomInk.com
Bartev Vartanian N/A Group One Trading, Cutler Group
Suman Ganguli Expert, Mathematics and Computer science N/A
Antonio Piccolboni Data Scientist N/A
Susanne Lehman Database Specialist IBM Global Services
Management
Combines next generation machine-learning platform with the power of
massively parallel super-computing to develop probabilistic causal models
and other predictive analytics tools
Models customer churn, optimizes online advertisements and builds product
recommendation engines
End markets: Telecommunication, retail, healthcare, quantitative trading
Founded in 2008
Headquartered in San Francisco, CA
Business overview
News
Mar 4, 2011: Via Science acquired Dataspora to create and provide
actionable information for their clients
Solutions overview
Detects high-risk subscribers
Connects with customers promptly and provides them with the
right resources
Offers for free or discounted products, or services at the right time
to potentially prevent churn
Aids telecommunications providers lower churn rates
Allows clients to optimally allocate their budget, so that only the
product features that significantly drive revenue receive more
resources
Predicts commercial success from product attributes
Enables users to observe billions of transactions to accurately
identify fraudulent behavior and eliminate false positives
Pre
dic
tive
cu
sto
me
r
ch
urn
mo
de
lin
g
Pre
dic
tio
n
Fra
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n
Leverages both proprietary and open-source tools to extract knowledge from
high dimensional datasets
Creates causal network models to solve the toughest Big Data challenges
Network models capture causal relationships and correlations from massive
data sets
Technology
Source: Company information, Capital IQ
23
Analytics and Visualization
Marketing & e-commerce
Social
Market places
Machine data
Location/events
Statistical
Domo overview
Source: Company information, Capital IQ, Factiva, Cruncbase
Investors
Name Title Affiliations/experience
Josh James Founder, CEO and
Chairman
Omniture, Demand Media,
Rakuten, InsideSales.com
Chris Harrington President, Director Omniture, Allegience and Lyris
Daren Thayne Chief Technology Officer Ancestry.com, Interbank FX
Heather Zynczak Chief Marketing Officer SAP, Oracle, Accenture, The
Boston Consulting Group
Steve Wellen COO Omniture
Scott Lindeman VP, Finance Otix Global, SIRVA, Global
Crossing, KPMG
Business overview
Provides an executive management platform as a software-as-a-service
solution for managers and executives to run their business
Also provides builder solutions for organizations to customize the platform for
their own needs and various developer tools
Offers customized software tools for business operations, customer
relationship management, human resources and financial reporting
Founded in 2010
Headquartered in American Fork, UT
Customers
Total capital raised: $63.0mm
Last round: Series A2, $20.0mm
Recent news
Oct 01, 2012: Domo was named “Startup of the Year for 2012” by “The
Business Intelligence Group”, hosts of the 2012 BIG Awards
Sep 19, 2012: Announced appointment of Chris Harrington as company’s
president effective immediately
Aug 27, 2012: Announced appointment of Steve Wellen as company’s COO
Apr 07, 2012: Announced appointment of Deason Zynczak as Chief
Marketing Officer
Feb 03, 2012: Raised $20.0mm of Series A2 funding from Institutional
Venture Partners
Management
24
Analytics and Visualization
Marketing & e-commerce
Social
Market places
Machine data
Location/events
Statistical
Jaspersoft overview
Provides open source business intelligence software worldwide
Specializes in training, jump-start and pilot programs, production audits,
support packages and support policies
Over 175,000 production deployments for 100,000 data-driven applications
spanning 14,000 commercial customers
End markets: Aerospace, communications, education, entertainment,
financial services, government, healthcare, manufacturing, printing, real
estate, retail, software, systems integration, transportation and travel
industries
Key Competitors: Actuate Corporation, Business Objects, Cognos, Hyperion
Solutions, Information Builders, Microsoft Corporation, Qlik Technologies
Founded in 2001
Headquartered in San Francisco, CA
Business overview Products
Management
Name Designation Past Experience
Brian Gentile CEO & Chairman Informatica Corporation, Brio Software
Jim Johnson CFO & Senior VP, Finance & Operations
MSC Software, VGH, Veritas
Jim Bell Chief Marketing Officer SmartTurn, Electric Cloud and Actuate Corporation, Vantive
Clive Harrison Senior VP, Worldwide Field Operations
Pilot Software, Oracle, Information Resources, Informatica
Joseph Rozenfeld
VP, Engineering & Chief Technology Officer
Skytide, Chaincast, Media Guarantee
Karl Van den Bergh
VP, Product and Alliances Kickfire, ASG
Investors
Total capital raised: $58.8mm
Last round: Series F, $11.0mm
Source: Company information, Capital IQ, Factiva, Cruncbase
JasperReports
Library
Combines data sources and produces pixel-perfect
documents that can be viewed, printed or exported into a
variety of document formats
iReport
Designer
Builds interactive reports from any data source, formats
the look for print or on-screen reading and exports to a
wide range of formats
Jaspersoft
ETL
Extracts data from various sources, transforms the data
based on defined business rules and loads into a
centralized data warehouse or data mart
JasperReports
Server
Generates, organizes, secures and delivers interactive
reports and dashboards to users
Jaspersoft
OLAP
Analyses large data sets and performs complex queries
Customers
25
Analytics and Visualization
Marketing & e-commerce
Social
Market places
Machine data
Location/events
Statistical
ISS overview
Provides software development and systems analysis services for
government, state and corporate customers in the US
Offers service oriented architecture, cloud computing, data analysis and
visualization, machine learning and command and control solutions
Specific domain strengths include: Command & Control, Special Operations,
Intelligence Analysis, Counter-Drug, Counter-Terrorism, Counter-IED,
Homeland Security and Defense
Also offers mobile and multi-touch interaction, geospatial intelligence, geo-
temporal analysis and semantic data processing solutions
Revenues 2010A: $122mm
Acquired Xpect Software, provider of commercial software solutions to the
government and military sectors, to expand its reach
End market: Space, air, maritime, intelligence, research and development
and land-based warfare
Employees: ~500
Founded in 1997
Headquartered in Colorado Springs, CO
Has additional offices in WA, NY, VA, MA and FL
Business overview Solutions overview
Management
Name Title Affiliations/experience
Jay Jesse President & Co-Founder
GTE Government Systems, Department of Defense organizations and intelligence agencies
Nikki Herman CFO N/A
Lisa Jesse SVP & Co-Founder Northrop Grumman, GTE Government Systems, Logicon,Texas Instruments
Jesse Miller SVP, Co-Founder & Chief Architect
GTE Government Systems
Helps not only to integrate and share data but also bridge processes,
tasks and services
Offers data access and visibility by taking an open source, standards
based architectural approach to cloud creation and data sharing
Provides GeoStratus which helps professionals quickly augment the
globe by converting their existing spatial data into Google Earth
viewable Keyhole Markup Language (KML)
Offers Resero which aggregates different sources of geo-referenced
data into a single view so that users can participate in live, online
collaboration and construct queries on the fly
SO
A
Clo
ud
G
eo
sp
ati
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inte
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ce
Converts information overload into information advantage
Provides with crisp planning, command decisions and
successful missions Data
Vis
ua
liza
tio
n
Provides a single, temporal data structure and supporting applications
for managing and interacting with that data structure C2
Allows warfighters in both theater and homeland security settings to
view, manipulate and share critical on several different platforms M
ob
ile
Key customers
Source: Company information, Capital IQ
26
Analytics and Visualization
Marketing & e-commerce
Social
Market places
Machine data
Location/events
Statistical
Total capital raised: $11.0mm
Last round: Series B(September 2011), $6.0mm
Name Title Affiliations/experience
Management Gail Ennis CEO Omniture, BEA Systems, Oracle
Martin Hall Founder, Chairman & EVP Corporate Dev.
Aventail, Stardust
Rich Guth VP, Marketing & CMO NeXT Software, Apple, Sybase
Daniel Moskowitz VP & CFO Zend Technologies, Intel, Intuit
Board of Directors
Ann Winblad Board member Hummer Winblad Venture Partners
David Liddle Board member US Venture Partners
Shun Aramaki Board member Presidio Ventures
Debby Meredith Board member Jafco Ventures
Karmasphere overview
Operates as a data intelligence software company
Helps equip companies to unlock the power of Big Data in Hadoop
Integrates with diverse sources of multi-structured data and turns it into
native Hive tables–making it easy to gather the assets and input you need
Offers the ability to run regular and ad-hoc SQL queries against data through
a self-service interface that provides immediate access to valuable insights
Also provides cluster monitoring, job monitoring and file system
management services
Founded in 2005 and headquartered in Cupertino, CA
Business overview Solutions overview
Management
Recent news
Investors
Source: Company filings, Wall Street research, CrunchBase, Capital IQ
Karmasphere
2.0
A web-based social interface to provide users with self-
service access to ingest Big Data for analysis, visually
explore the data for patterns and trends, analyze the data
using familiar queries, visualizations and skills and to
easily publish the insights
Karmasphere
Analyst
Software for data professionals working with massive
data sets
Allows users to perform exploratory analysis, run ad-hoc
SQL (HQL) queries and generate insights from their big
data on Hadoop
Karmasphere
Analytics
A graphical solution for data analysts and their business
user colleagues to analyze any data on Amazon S3
powered by Amazon Elastic MapReduce
Provides support for Multiple AWS Account, Multiple Job
Flow Configurations, S3 File Browser
Nov 15, 2012: Announced a partnership with Tableau to provide a rich,
collaborative, social, end-to-end Big Data analytics solution for Hadoop
Recent news
Key partners
27
Analytics and Visualization
Marketing & e-commerce
Social
Market places
Machine data
Location/events
Statistical
LexisNexis overview
Provides content-enabled workflow solutions designed specifically for
professionals in legal, risk management, corporate governance, law
enforcement and academia
Provides customers with access to billions of searchable documents and
records from 45,000+ legal, news and business sources
Helps professionals verify identity, prevent fraud, comply with legislation,
facilitate and secure commerce, conduct background screening and support
law enforcement and homeland security initiatives
End market: Legal, risk management, corporate, government, law,
accounting, academics
Serves customers in 100+ countries
Employees: 15,000+ worldwide
Founded in 1973
Headquartered in NY, US
Has operations in UK, Canada, Africa, Australia, New Zealand and
Latin America
Business overview Solutions overview
Management
Name Title Affiliations/experience
Mike Walsh CEO, Legal &
Professional Global
Home Depot, Weil, Gotshal and
Manges, Infirmation.com
James Peck CEO, Risk Solutions Celera Genomics
Shawn Clark CEO, Asia N/A
Phil Livingston CEO, Marketing &
Business Solutions
World Wrestling Entertainment,
Catalina Marketing, Financial
Executives International
Rick Trainor CEO, Business Services Seisint, Diveo Broadband Networks
Analytics: Allows carriers to maximize the value of customer base
by revealing unseen information patterns and quickly evaluating the
effectiveness of customer strategies
Claims & Fraud Management: Improves claims outcomes by
reducing cycle time using the comprehensive, data-driven claims
solutions in the industry
Data Solutions: Improves value of customer base and
increases profitability
Protects against money-laundering, fraud and non-compliance
Provides information and tools to efficiently manage regulatory
changes, policies, training and compliance matters
Helps hospitals and health systems to reduce rejected claims,
prevent fraud, support compliance efforts and reduce the cost-to-
collect
Ins
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Fin
an
cia
l
Se
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H
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Helps retailers identify fraud and increase efficiencies in the manual
order review process
Reta
il
Key customers
Source: Company information, Capital IQ
28
Analytics and Visualization
Marketing & e-commerce
Social
Market places
Machine data
Location/events
Statistical
Name Title Affiliations/experience
Jonathan Gosier Founder & Director, Product SwiftRiver, Appfrica
Matthew Griffiths Founder & Director, Platform Appfrica, SwiftRiver
Christopher Burrage Director, Business Development Deloitte Consulting
Rich Schumacher VP, Engineering Digg
MetaLayer overview
Provides creative data analysis and visualization products to help
organizations interpret complex issues and enable better decision making
Visualizing real-time emotion (sentiment) of people todistress e.g.
during Hurricane Irene
Analyzing social media channels to monitor health trends in online
discussions
Helps to make information easy to use, visualize and share
Offers products that enable the drag and drop creation of infographics and
data mashups
Adds layers of context to collections and streams of information to help make
it easier to organize
Founded in 2011
Headquartered in Philadelphia, PA
Business overview
Management
Solutions overview
Source: Company information, Capital IQ, Factset, Crunchbase
Investors
Data Discovery platform: Allows journalists, project sponsors and the
general public to explore the answers to over three million questions
submitted by users from 40+ countries
Social Media Monitoring platform: Allows current trends to be surfaced
TED Globe: Interactive, geo-located 3D visualization to support its stand at
TED 2012
Multilingual Social Engagement Platform: Designed to drive community
involvement through social engagement
Recent news
Oct 2, 2012: Launched The Human Face of Big Data, an app that maps
personal beliefs and attitudes across the world
Mar 2, 2012: Launched community to make better infographics
Key competitors
29
Analytics and Visualization
Marketing & e-commerce
Social
Market places
Machine data
Location/events
Statistical
Metamarkets overview
Data “Science” as a service provider
Cloud-based solution that delivers powerful data analytics dashboards to
business users and accelerates their discovery efforts
Optimized to run beautifully on popular mobile devices such as the iPhone
and iPad
Always available without requiring downtime to load and process new data
Founded in 2010
Headquartered in San Francisco, CA
Business overview
Management
Products overview
Source: Company information, Capital IQ, Factiva, Crunchbase
Customers
Druid
SaaS offering that enables ongoing analysis of streaming
big data
First open source, distributed, analytical data store
designed to scale horizontally
Supports arbitrary Boolean filters, time series roll-ups,
aggregation functions and regular expression searches
Metamarkets
platform
Provides :
Real-time reporting
Filtering and drill-downs by audience, context and
advertiser attributes
Comparison to relevant market benchmarks
Integration with advertising servers and order systems
Built on a big data stack for processing, querying and
visualizing high volume, high frequency event streams
Name Designation Past experience/Current affiliation
Michael Driscoll CEO CustomInk.com, Dataspora
Roger Ehrenberg Board member IA Ventures
Jeff Epstein Board member Oak Hill Capital Partners
Total capital raised: $23.5mm
Last round: Series B (April 2012), $15.0mm
Investors
30
Analytics and Visualization
Marketing & e-commerce
Social
Market places
Machine data
Location/events
Statistical
Name Title Affiliations/experience
Management Alexander C. Karp CEO RoboteX
Nathan Dale Gettings CTO RoboteX
Joseph Lonsdale Executive Vice President Addepar
Bob McGrew Engineering Director N/A
Shyam Sankar Director-Global Business N/A
Board of Directors
Peter A. Thiel Chairman Founders Fund Management, Facebook
Stephen Cohen Director TraceSecurity
Palantir overview
Designs and delivers platforms for integrating, visualizing and analyzing
information
Connects data, technologies, humans and environments
Supports many kinds of data including structured, unstructured, relational,
temporal and geospatial
Builds products for real analysis with a focus on security, scalability, ease of
use and collaboration
Key competitors: Raytheon, Lockheed Martin, Northrop Grumman and IBM
Key investors: Founders Fund, Glynn Capital Management, In-Q-Tel, Reed
Elsevier Ventures
Markets include Governments, Intelligence, Law Enforcement, Capital
markets, Anti-Fraud, Commercial, Insurance Analytics, Healthcare
Funding to date: $301mm
Founded in 2004; Headquartered in Palo Alto, CA
Business overview
Management
Customers
Solutions overview
Source: Company information, Factiva, 451 group, Capital IQ
Fraud
Detection
Detects and eliminates criminal activities
Cyber
Understands network activity, limits exposure and provides
securities against cyber threats
Defence Synchronizes multi-INT data for analysis
Accountability
Leverages data to prevent rogue activity, ensure
compliance with complex regulations and monitor
system risk
Capital Markets
Interacts with unified data in customized environment to
conduct more in-depth analysis and to discover more
valuable insights
Intelligence
Provides efficient and secure way to exploit and analyze
data to drive better operational planning and strategic
decision making
Pharma Accelerates biomedical research by integrating disparate
data and building detailed visualization
Recent news
May 16, 2012: Raised $56mm in funding commitments, bringing its total fund
raising to date to $301mm
Sep 8, 2011: Raised $68mm in a private offering of equity and warrants
Aug 4, 2011: Won a $752,082 federal contract from the General Services
Administration's Federal Acquisition Service for Palantir’s Cloud software
license
31
Analytics and Visualization
Marketing & e-commerce
Social
Market places
Machine data
Location/events
Statistical
Name Title Affiliations/experience
Carl Palmstierna Chairman of
the Board
ABG Sundal Collier, Momail, MyFc, Qbrick,
Viewserve, AlltforForaldrar, Elekta
Emmeli Höglund CFO
Tragard & Falkenborn, Institute
of Technology
Willem De Geer MD Brunswick Direct, KMOC
Panopticon overview
Provides visual data monitoring and analysis software tools for monitoring
and analysis of real-time data
Operates as a subsidiary of Edenmore Investments
Offers solutions for risk analysis, trade analysis, compliance monitoring, fraud
detection, client profitability analysis, data latency monitoring and portfolio
performance and attribution applications
End markets: Capital markets, telecommunication, energy, utility companies,
corporate and government entities
Founded in 1999
Headquartered in Stockholm, Sweden
Has additional offices in NY, SF, New Delhi
Business overview
Management
Investors
Solutions overview
Key customers
Source: Company information, Capital IQ
Allows administrators to add new connectors for new data sources
with minimal coding
Helps to connect to real-time message-oriented middleware
Enterprise Deployment: Allows business users to design and
publish sophisticated real-time dashboards in minutes
Embed Panopticon: Offers range of features that make it easier to
build, publish and embed comprehensive dashboards into
applications
QlikView Integration: Leverages the latest advances in computing
power to consolidate large, disparate data sets in memory and
present data to users in a fluid interface within seconds
Dep
loym
en
t O
pti
on
s
Data
Co
nn
ec
tor
Data
Vis
ua
liza
tio
ns
Supports fast, efficient visual analysis of real-time and historical
time series data as well as very large data sets stored in standard
relational databases
Helps user to see multi-leveled hierarchies, interconnections and
details on individual objects in order to solve problems, understand
complex relationships or identify areas of concern
Various data visualization tools include: Tree maps, heat maps, bar
graphs, dot plots, pie charts, tables, etc.
32
Analytics and Visualization
Marketing & e-commerce
Social
Market places
Machine data
Location/events
Statistical
Name Title Affiliations/experience
Management
Ben Werther Founder & CEO Greenplum
Peter Schlampp VP, Product & Marketing Solera, IronPort Systems, Cisco
John Schuster VP, Engineering SnapLogic, Cisco, IronPort
John Eshleman VP, Technology Greenplum
Board of Directors
Scott Weiss Board member Andreessen Horowitz
Mike Speiser Board member Sutter Hill Ventures
Platfora overview
Transforms Apache Hadoop from a batch engine into interactive exploratory
BI and analytics platform designed for business analysts
Encourages business users to discover data and build visualizations using
that data
Contains a framework for future predictive analytics operations on datasets
Makes it easy to predict future events with accuracy and precision
Develops data management software based on Hadoop
Founded in 2011
Headquartered in Palo Alto, CA
Business overview
Management
Investors
Products overview
Recent news
Total capital raised: $27.2mm
Last round: Series B (November 2011), $20.0mm
Source: Company information, Capital IQ
Platfora Lenses: Compressed-columnar representation of the
underlying data, organized and aggregated for high performance
Automatically transforms massive datasets into highly
responsive lenses
Makes access to big data fast and scales-out to terabytes of
in-memory data
Allows analysts to drill details or dimensions only available in raw
data without the IT friction and complexity of traditional solutions
Built on HTML5 accessible from anywhere
Un
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Ex
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-Me
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s
Had
oo
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ata
Refi
ne
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Synthesizes specialized MapReduce jobs that automatically extract
details, perform calculations and downstream analysis, building
lenses efficiently and on demand
Allows to read raw data in Handoop
Nov 13, 2012: Raised a $20mm Series B round from Battery Ventures along
with Andreessen Horowitz and Sutter Hill Ventures
Nov 2, 2011: Raised $5.7mm in Series A funding from Andreessen Horowitz
and In-Q-Tel
33
Analytics and Visualization
Marketing & e-commerce
Social
Market places
Machine data
Location/events
Statistical
Name Title Affiliations/experience
Quentin Gallivan Chairman & CEO Aster Data, Pivot Link, Postini
Richard Daley Founder & Chief
Strategy Officer
IBM, AppSource, Keyola
Doug Johnson Chief Operating Officer
& Execuive VP
Fusion Systems, Discreet Logic,
THINQ Learning Solutions, Black
Duck Software
Pentaho overview
Provides business analytics solutions for data access, integration, discovery,
analysis, visualization and mining applications
Offers consulting, training, OEM support and technical support services
Big data sales increased by 340% in 2Q 2012 over 1Q 2012
Enables flexible deployment options (on-premise, cloud and mobile)
End markets: Retail, supply chain, healthcare, education, financial,
government, telecommunication, consumer and business services
Founded in 2004
Headquartered in Orlando, FL
Also has offices in CA and Europe
Business overview
Management
Source: Company information, Capital IQ
Investors
Products overview
Point and Click Access: Provides a web-based interface for business
users to access any data for dashboards, interactive reporting,
visualization, analysis and predictive analytics
Reporting: Offers self-service interactive reporting and high-volume,
highly-formatted enterprise reporting
Data Discovery, Analysis and Visualization: Helps to explore and visualize
business data by multiple dimensions such as product, geography and
customer
Data Integration: Delivers powerful data preparation capabilities including
extract, transform and load
Centralized Management: Includes all of the management tools needed
to easily and efficiently develop, deploy and manage a business
analytics platform
Predictive Analytics
Allows import of third-party models using Predictive Modeling
Markup Language
Allows storing and versioning of models using the Pentaho repository
Provides the ideal solution for any data integration, business analytics or
big data project
Broad Connectivity: Offers broad connectivity to a variety of diverse data
including all popular structured, unstructured and semi-structured data
sources
Data Profiling and Data Quality: These capabilities help organizations to
Identify data that fails to comply with business rules and standards
De-duplicate and cleanse inconsistent and redundant data
Validate, standardize and correct name, address, email and
telephone data
Bu
sin
es
s A
na
lyti
cs
D
ata
In
teg
rati
on
Key customers
Total capital raised: $60.0mm
Last round: Series C4, $23.0mm
34
Analytics and Visualization
Marketing & e-commerce
Social
Market places
Machine data
Location/events
Statistical
Total capital raised: $10.0mm
Last round: Series C, $10.0mm
Name Titles Affiliations/experience
Kevin Freedman CEO Google, Slide, eBay
Bob Goodson Co-Fonder & CRO Yelp.com, Midtown Doornail,
Tim Heath VP, Engineering Greenplum/EMC, Yahoo, Oracle
Quid overview
Designs and develops decision making optimization solutions
Focuses on data and information capturing and management
Builds software product that augments human intelligence, transforming
complex global information into actionable insight that helps companies and
governments make more informed decisions
Provides competitive advantage to users by helping them identify
acquisition targets, competitive threats and general shifts in the business
and technological landscape well before the researched companies
become public
Founded in 2009
Headquartered in San Francisco, CA
Business overview
Management
Source: Company information, Capital IQ
Investors
Products overview
Provides Quid software licenses
Offers in-person training
Also offers training and support services
Monitors changes and developments in technology
Provides timeline animations and 3D visualizations
Provides insights to inform the user about its product development,
acquisitions and investment decisions
Delivers quick and low cost insights
Performs thorough analysis about the insights
Qu
id S
oft
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re
Qu
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ng
ag
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t Key customers
35
Analytics and Visualization
Marketing & e-commerce
Social
Market places
Machine data
Location/events
Statistical
Name Title Affiliations/experience
Amit Bendov CEO Panaya, ClickSoftware
Elad Israeli Co-Founder and CPO Ness Technologies, Anysoft
Eldad Farkash Co-Founder and CTO Gilon Systems
SiSense overview
Source: Company information, Capital IQ
Business overview
Provides data analytics for business intelligence, reporting, dash
boarding, and analytics
Product attributes include functionality, scalability, manageability,
flexibility, governance, collaboration and ease of use
Provides enterprise –grade data analytics to both small and large
scale enterprises
SiSense product has won many awards, including “Hot Product to
See at Dreamforce”, and “Must See at Hadoop World
Competitive advantage in in-memory data analytics
Customers across in 40 countries across multiple end markets
Founded in Israel in 2004
Headquartered in California, USA
Product – Prism : Big data solutions for small budgets
Management
Key customers
36
Analytics and Visualization
Marketing & e-commerce
Social
Market places
Machine data
Location/events
Statistical
Investors
Recent news
Feb 2013: Sisense won the Audience Choice Awards at Strata 2013.
Feb 2013: SiSense broke the 10x10x10 challenge crunching 10
terabytes of data with a $10k server in 10seconds.
Total capital raised: $15.0mm
Last round: Series B, $10.0mm
Name Title Affiliations/experience
Christian Chabot CEO, Chairman & Co-Founder
Softbank, BeeLine Software, Cornerstone
Tom walker CFO N/A
Chris Stolte CDO, Director & Co- founder
Stanford University, BeeLine Systems
Pat Hanrahan Director & co founder Pixar, Stanford University
Tableau overview
Business intelligence company providing analytics and data virtualization
software solutions
Provides solutions for internet marketing, mapping, game design, business
dashboards, human resources, time series analysis, sales management,
supply chain management
Global leader in rapid fire business intelligence software and world’s fastest
growing business intelligence, performance and analytics software vendor
based on year over year revenue growth of 113.5% in 20101
Revenues 2011A: ~$62mm
Has a customer base of 7,000+ organizations
Key competitors: Actuate, Micro Strategy, SAS Institute, Tibco, Qlik
Technologies
End markets: Banking, media, education, government, healthcare, high tech,
insurance, securities and investments ,manufacturing, oil and gas, real
estate, retail, science, and telecom
Founded in 2003
Headquartered in Seattle, WA
Business overview
Management
Source: Company information, Capital IQ 1 Market Share Analysis: Business Intelligence, Analytics and Performance Mgmt., Worldwide, 2010
Investors
Products overview
Helps in combining multiple views into dashboards, and highlights
and filters related information
Connects directly to databases, cubes, data warehouses, files
and spreadsheets
Business intelligence application that provides easy to learn and use
browser based analytics
Provides mobile business intelligence to get data anywhere
Provides high speed and helps in blending disparate data
Helps in sharing interactive content on public websites
Helps in customer engagement, embeds live visualizations and
requires no programming of any kind
Supports the academic community to teach skills around data
analysis, informatics and data visualization
Free service that allows one to create and share data visualizations
on the web
Requires no programming language, no plug ins, no flash and
connects to several data sources
Ta
ble
au
Des
kto
p
Ta
ble
au
Se
rve
r
Ta
ble
au
Dig
ita
l
Ta
ble
au
Pu
bli
c
Recent news
Oct 25, 2012: Partnered with Next Bridge to bring visual analytics to Norway
Oct 24, 2012: Partnered With Cloudera To Run Real-time Big Data Queries
With Cloudera Impala
Sep 05, 2012: Appointed Ren Jurgensen to Board of Directors
Jul 02, 2012: Partnered with Bytes to simplify Business Analytics
Recent news
37
Analytics and Visualization
Marketing & e-commerce
Social
Market places
Machine data
Location/events
Statistical
Visual.ly overview
Owns and operates an online platform that enables to explore and share
web-based infographics and data visualizations
Provides solutions for agencies, brands, organizations and businesses
Has a community of 35,000+ designers
Founded in 2011
Headquartered in San Francisco, CA
Business overview
Management
Source: Company information, Capital IQ
Name Title Affiliations/experience
Stew Langille CEO Mint.com, iKobo
Tal Siach Chief Marketing Officer Walyou
Adam Breckler VP, Product SaveBrite.com
Investors
Total capital raised: $2.0mm
Last round: Seed Round
Key customers
38
Analytics and Visualization
Marketing & e-commerce
Social
Market places
Machine data
Location/events
Statistical
Analytics and visualization
Machine data
Marketing and e-commerce
Social
Market places
Location/future events
Statistical
39
71
65
61
52
44
39
11
Profiles
Name Title Affiliations/experience
Olivier Pomel CEO N/A
Alexis Lê-Quôc President N/A
Amit Agarwal VP, Products N/A
Datadog overview
Provides cloud-based services that bring metrics and events into one
convenient place by collecting performance data from systems, applications
and cloud providers
Helps software developers and web ops understand their IT Data by putting it
all in context
Services include
Interactive dashboards: Collects performance data from customer servers,
applications and even cloud-based services
Real-time events: Provides real-time alerts, source commits and
software builds
Social DNA: Helps to share data
Headquartered in NY, US
Business overview Products overview
Management
Investors
Aggregates metrics and events across the full Dev/Ops stack for SaaS
and cloud providers
Provides apps for automation, monitoring, instrumentation, source
control and bug tracking
Inte
gra
tio
n
Builds real-time interactive dash boards which offer metrics and events
for manipulation and graphing
Helps to see graphs across various sources in real-time
Also helps to compute rates, ratios, averages or integrals
Das
hb
oa
rds
Supports full-text structured search over all the event data integrated
Helps to overlay metrics and events across disparate sources
Co
rre
lati
on
Uses HTTP status codes to indicate the success or failure of a request
Captures events and metrics from applications using Datadog’s
client libraries
Tags servers or query Datadog in command-line
Generates and uploads JSON-formatted dashboards
AP
I
Key customers
Source: Company information, Capital IQ
Total capital raised: $6.5mm
Last round: Series A, $6.5mm
Notifies performance problems
Provides alert notification via e-mail and PagerDuty
Me
tric
Ale
rts
40
Analytics and Visualization
Marketing & e-commerce
Social
Market places
Machine data
Location/events
Statistical
Name Title Affiliations/experience
Charlie Oppenheimer CEO & Chief Enthusiasm
Officer
Apple, Digital Fountain, Aptiva
Jonathan Gifford Founder and Chief Search
Officer
N/A
Jim Nisbet Chief Technology Officer &
VP, Engineering
DataTools, Tablus
Loggly overview
Provides a log management and data analytics platform for developers and
operation engineers
Provides log aggregation, storage, search, alerting and reporting in a SaaS
model for companies who maintain web based applications
Enables users to monitor, debug and troubleshoot their IT infrastructure,
applications and business processes
100% cloud-based log management service which in turn eliminates the
need for any hardware or software
Has 2500+ customers
Founded in 2009
Headquartered in San Francisco, CA
Business overview Services overview
Management
Investors
Provides deployment, performance and application monitoring
Helps system engineers to monitor application vulnerability, report risks
to SLAs and measure network performance impacts from SQL hacking
Provides root cause analysis, which improves overall
application availability Ap
pli
ca
tio
n
Deb
ug
gin
g
Makes troubleshooting easy with a powerful search-based query
language and simple to use browser-based interface
Investigates and resolves issues quickly by searching across multiple
deployments and narrowing down on specific issues
Dep
loym
en
t
Mo
nit
ori
ng
Provides Alert Birds which help to eliminate problems before they start by
allowing user to monitor for specific events and errors
Alert Birds uses Loggly’s powerful RESTful APIs which are available to
create custom application
Ale
rtin
g a
nd
Tro
ub
les
ho
oti
ng
APIs and oAuth support enables developers to build custom applications
using valuable log data
Helps to build dashboards and innovative visualizations
RESTFUL APIs allow users to build custom applications to visualize and
graph their log data and turn it into actions for relevant business
decisions across the entire organization A
PI
Key customers
Total capital raised: $10.4mm
Last round: Series C, $5.7mm
Source: Company information, Capital IQ
41
Analytics and Visualization
Marketing & e-commerce
Social
Market places
Machine data
Location/events
Statistical
Splunk overview
Provides real-time operational intelligence
Collects, indexes and harnesses machine data generated by physical, virtual
or in the cloud IT infrastructure
Enables network engineers, system administrators, security and compliance
analysts, developers, customer support and help desk staff to understand
their IT infrastructures
Revenues of ~45mm as of Jul 31, 2012
Has 4,400 customers in 80+ countries
Key competitors: Adobe, Blackstratus, BMC Software, EMC, Google,
Microsoft, Oracle, Sap, Sensage
End markets: Government, online services, education, financial services,
healthcare, retail, telecommunication
Employees: 600+
Founded in 2005
Headquarters: San Francisco, CA
Business overview Product overview
Management
Name Position Prior experience
Godfrey Sullivan Chairman & CEO Hyperion, Citrix
David Conte CFO IronKey, Opsware
Erik Swan CTO & Co-Founder CommerceFlow, Disney Internet Group
S
ec
uri
ty
Resolves problems faster and reduces downtime
Helps to gain end-to-end operational visibility
Delivers new insights from machine data to help the business make
better decisions
Ap
pli
ca
tio
n
Ma
na
ge
me
nt
Collects and indexes all the data generated by IT infrastructures such
as networks, server and guest OS, hypervisors, database audit trails
and message queues
Correlates events across all layers of infrastructure
IT O
pe
rati
on
s
Ma
na
ge
me
nt
Turns machine generated Big Data into real- time insights
Splunk Hadoop Connect: Deploys Splunk Enterprise quickly for real-
time collection, indexing, analysis and visualizations and then
forwards events to Hadoop for long-term archiving and additional
batch analytics
Big
Data
An
aly
tic
s
Harnesses machine data generated by cloud applications such as
logs, events and metrics to provide unique insights about application
performance to cloud customers
Collects and indexes all the machine data generated by cloud or
managed service infrastructure such as networks, server and guest
OS, hypervisors, database audit trails and message queues
Clo
ud
So
luti
on
s
Investigates security incidents in record time by searching and
analyzing all security-relevant data from one place
Improves security by quickly filtering out false positives and visualize
security information for situational awareness
Key customers
Source: Company website, Fillings, Capital IQ
42
Analytics and Visualization
Marketing & e-commerce
Social
Market places
Machine data
Location/events
Statistical
Name Title Affiliations/experience
Vance Loiselle President & CEO BladeLogic, Breakaway
Solutions, Eggrock Partners
Christian Beedgen Co-Founder & CTO ArcSight, Gigaton
Kumar Saurabh Co-Founder & VP,
Analytics
Mint, ArcSight
Total capital raised: $20.5mm
Last round: Series B, $15.0mm
Sumo Logic overview
Log management and analytics company that leverages Big Data for
real-time IT insights
Provides cloud-based service with real-time interactive analytics at
petabyte scale
Also provides application management, IT operation and security &
compliance solutions
Offers solutions to deliver search results from terabytes of log data
and to detect trends and changes in system, application, user and
network behaviors
Company competes directly with Splunk which recently completed its IPO
Employees: ~30
Founded in 2010
Headquartered in Mountain View, CA
Business overview Products overview
Investors
Source: Company information, Capital IQ
Management
Ensures that critical production applications and online properties
achieve and maintain optimal performance and uptime
Delivers application analytics to help enterprises better
understand how distributed applications behave under constantly
changing conditions
Generates immediate insights that reveal how users respond to new
application features and capabilities
Actively monitors application performance
Enables development operation teams to identify changing behavior
of applications between releases
Collects, indexes, searches and analyzes all log data with near zero
latency and diagnoses problems with high speed and accuracy
Analyzes data and proactively notifies users operations team about
anomalous conditions before they impact users business
Helps organizations to separate critical events from noise
Uncovers activity from log data like:
Policy violations such as accessing remote systems over SSH
Data leakage such as emailing confidential documents
Insider abuse such as low and slow attempts to gain access to
sensitive systems
A
pp
lic
ati
on
s L
og
Ma
na
ge
me
nt
IT
Op
era
tio
ns
Lo
g D
ata
Se
cu
rity
+ C
om
pli
an
ce
Key customers
43
Analytics and Visualization
Marketing & e-commerce
Social
Market places
Machine data
Location/events
Statistical
Analytics and visualization
Machine data
Marketing and e-commerce
Social
Market places
Location/future events
Statistical
44
71
65
61
52
44
39
11
Profiles
Bime overview
Provides cloud-based business intelligence solution
Provides a dashboard that can read data from multiple sources such as
Google BigQuery, Google Analytics, Google spreadsheets, Salesforce, SQL
databases, Facebook, Excel spreadsheets, Amazon DB, SAP HANA and
XML webservices
Key features include
Advanced visualizations
High-Interactivity Dashboards
Advanced cross-platform and cross-rendering charting frameworks
Fast, distributed and parallel column-store in-memory engine
On-demand data warehouse
Available in 3 versions
Enterprise: starts at $180 per month
Premium: starts at $360 per month
Big Data: starts at $720 per month
Headquartered in Montpellier, France
Business overview Partners
Recent news
Jun 01, 2012: Announced a partnership with China Mobile to provide SaaS
business intelligence solutions to Chinese enterprises and government
agencies
Sep 15, 2011: Announced the launch of version 3.0 for its BI service.
Updates to the solution include the addition of QueryBlender, a feature
designed to help SMEs mine big data more effectively
Ac
ad
em
ic a
nd
ins
titu
tio
na
l
pa
rtn
ers
Te
ch
no
log
y
Pa
rtn
ers
Bu
sin
es
s
Pa
rtn
ers
Customers
Source: Company information, Capital IQ, Factiva, Crunchbase
45
Analytics and Visualization
Marketing & e-commerce
Social
Market places
Machine data
Location/events
Statistical
Name Title Affiliations/experience
Management
Raj De Datta Co-Founder and CEO Cisco, FirstMark / LambdaNet
Ashutosh Garg Co-Founder and CTO Google , IBM
Stewart Ellis Head of Finance 23andMe, eBay,
Board of Directors
Ajay Agarwal Director Bain Capital Ventures, Trilogy Software
Peter Nieh Director Lightspeed, General Magic
Scott Sandell Director New Enterprise Associates, Microsoft,
C-ATS Software
Bloomreach overview
Provides a cloud marketing platform for online businesses
Provides online retailers and commerce sites with an automated solution to
help promote better discovery of their content and merchandise by consumer
Created the Web Relevance Engine (WRE), which analyzes one billion
consumers
Founded in 2009
Headquartered in Mountain View, CA
Business overview Solutions
Relevant content gets discovered via natural search
driving traffic and revenue
Brings web-wide understanding, deep site
interpretation and continuous user observation to
adapt the site by connecting relevant pages and
content to each other
Sees which customers have responded to previous
promotions
Brings web-wide understanding, deep site
interpretation and continuous user observation to
simultaneously route paid search visitor to the best
page and adapts that page to highlight the most
relevant products for that consumer
BloomSearch
BloomLift
Management
Investors
Recent news
Oct 18, 2012: Raised $25.0mm of Series C funding from a consortium of
investors led by US-based New Enterprise Associates
Apr 24, 2012: Announced its expansion into India with the official launch of a
research and development center in Bangalore, India
Customers
Source: Company information, Capital IQ, Factiva, Crunchbase
Total capital raised: $41.0mm
Last round: Series C, $25.0mm
46
Analytics and Visualization
Marketing & e-commerce
Social
Market places
Machine data
Location/events
Statistical
Custora overview
Provides marketing actions for segment customers, lifecycle marketing and
marketing strategies
Offers SaaS that tells online retailers and web applications which of their
customers are most valuable and suggests actions to keep them
Also manages and optimizes email campaigns to keep
customers engaged
Available in 4 versions
Up to 5,000customers: $49 per month
5,000–30,000 customers: $149 per month
30,000–100,000 customers: $299 per month
100,000–500,000 customers: $999 per month
Founded in 2010
Headquartered in Brooklyn, NY
Business overview Solutions
Customer lifetime value
Behavioral segmentation
Cohort analysis
Historical dashboards
How to calculate clv
Retention opportunities
Automated lifecycle marketing
Customer
analytics
Lifecycle
marketing
Management
Name Title Affiliations/experience
Jon Pospischil Co-Founder N/A
Corey Pierson Co-Founder N/A
Investors
Total capital raised: $0.8mm
Last round: Series A, $0.8mm
Recent news
Sep 12, 2012: Announced launch of version 3.0 that enables retailers to
deliver targeted, relevant messages to each customer
Jan 09, 2012: Raised $0.85mm of funding from a group of investors
Customers
Source: Company information, Capital IQ, Factiva, Crunchbase
47
Analytics and Visualization
Marketing & e-commerce
Social
Market places
Machine data
Location/events
Statistical
Total capital raised: $53.5mm
Last round: Series C, $25.0mm
Name Title Affiliations/experience
Management
Roman Stanek Founder and CEO NetBeans and Systinet
Stephane Panier CFO Bebo, Google
Michael Gear Sr. VP, Field Operations Webtrends, Akamai
Board of Directors
John O’Farrell Director Andreessen Horowitz
Larry Bohn Director General Catalyst Partners
James Gellert Director Windcrest Partners
Dave Girouard Director Google Enterprise
Brian Paul Director Tenaya Capital
GoodData overview
Provides a business intelligence platform-as-a-service that enables
companies to collaborate around the data
Offers dashboards to analyze and interpret data from cloud applications, the
web, social media, mobile devices and legacy systems at the same time
Employs ~200 people
Founded in 2007
Headquartered in San Francisco, CA
Business overview Solutions
Management
Recent news
Nov 12, 2012: Announced partnership with ACR Analytics, an expert in
advanced web analytics to provide customers with additional insights into
their sales and marketing data
Oct 29, 2012: Announced 3Q12 results. Monthly recurring revenue increased
by 284% in the last 12 months and quarterly bookings tripled Y-o-Y
Jul 17, 2012: Announced a strategic partnership for the AsiaPacific region
with exclusive GoodData distributor for Australia, New Zealand and
Singapore
Customers
Investors
Source: Company information, Capital IQ, Factiva, Crunchbase
GoodSubscription
Bash
Allows companies to measure their valuable assets by
tracking and reacting to shifts in customer
engagement and satisfaction
Enables marketing leaders to measure marketing’s
contribution and ROI
Provides sales leaders with relevant insight into all of
the sales activity as the quarter progresses
Goodmarketing
Bash
GoodSales Bash
48
Analytics and Visualization
Marketing & e-commerce
Social
Market places
Machine data
Location/events
Statistical
Name Title Affiliations/experience
Management
Paul O’Leary Founder and CEO Kana Software
Peter O’Leary VP Products and Services
Lotus Development, Symantec Corp and Smith Micro Software
Marty Shepard VP Sales and
Marketing
Teradata, Vcommerce and Protagona
Worldwide
Board of Directors
Dave Robbins Chairman BigFix, Quippe Technologies and Lucidity
Vincent Worms Director Partech International, Business Objects
and Informatica
Skip Glass Director URoam, Kiva, Illustra and Sybase
Quantivo overview
Provides on-demand big-data analytics solutions and pattern-based
strategies to various businesses within a cloud infrastructure
Offers behavior analytics, marketing optimization, Web analytics and
managed service solutions
Owns 5 US patents
Key partners include: Amazon, Blast Advanced Media, Logan Tod, RAPP,
Keystone Solutions, ACR Analytics, Semphonic, SMCpros, BitBang and
eClerx
Founded in 2003
Headquartered in Emeryville, CA
Business overview Solutions
Management
Recent news
Sep 11, 2012: Announced that eClerx joined the Quantivo Partner Program
Jun 02, 2012: Announced that ASOS has selected Quantivo’s behavioral-
analytics technology to analyze data from online-shopping
Customers Investors
Total capital raised: $14.7mm
Last round: Series A3, $7.0mm
We
b A
na
lyti
cs
Integrate online and offline behavior for a 360° view of customers
Respond to website activity as it happens
Uncover the link between the user experience and user behavior
Customer segmentation
Loyalty analytics
CRM analytics
Purchase analytics
See which customers have responded to previous promotions
Identify promotional campaigns that have done a great job
Make the shift to a highly personalized, one-on-one marketing
relationship
Beh
avio
r
An
aly
tic
s
Ma
rke
tin
g
Op
tim
iza
tio
n
Source: Company information, Capital IQ, Factiva, Crunchbase
49
Analytics and Visualization
Marketing & e-commerce
Social
Market places
Machine data
Location/events
Statistical
RJ Metrics overview
Provides software to help online businesses measure, manage and
monetize better
Serves e-commerce, software-as-a-service, social media and online content
industries, as well as business operators, nonprofits, investors and
consulting firms
Available in 4 versions
Starter: 100.00 rows for $500 per month
Premium: 1mm rows for $1,000 per month
Plus: 20mm rows for $2,000 per month
Enterprise: 20mm+ rows, as per contract
Founded in 2008
Headquartered in Philadelphia, PA
Business overview Solutions
Source: Company information, Capital IQ, Factiva, Crunchbase
Management
Name Title Affiliations/experience
Robert J. Moore Co-Founder, CEO Guest columns for TechCrunch
Jake Stein Co-Founder,COO N/A
Chris Merrick Director of Product N/A
Bill Piel Director of Technology N/A
Investors
Total capital raised: $1.2mm
Last round: Seed Capital, $1.2mm
Recent news
Jan 04, 2012: Raised $1.2mm of seed funding and has signed a new lease
that doubles its space to 4,000 sq. ft. Also announced that it intends to
double its 13-person staff this year
Customers
Repeat Purchase Probability
Cohort Analysis
Marketing Analytics
Magento Analytics
Online Dashboard
Magento Reports
An
aly
tic
s
Business Intelligence
Business Analytics
Business Reporting
Business Management Software
Performance Metrics
Data Analysis Tool
Data Warehouse
ETL
Data Integration
Data Mining
SQL Reporting
Database Reporting
Fo
r
Bu
sin
es
s
Data
Ma
na
ge
me
nt
50
Analytics and Visualization
Marketing & e-commerce
Social
Market places
Machine data
Location/events
Statistical
SumAll overview
Provides data analytics applications for e-commerce store owners
~15,188 users and ~7.8bn visitors
Basic features include
Real-time reporting
Weekly performance emails
Top product comparisons
Customer comparisons
Real-time reporting
Tailored Insights
Contextual Notes
Unlimited Data Imports
Key management: Dane Atkinson (CEO)
Founded in 2011
Headquartered in New York, NY
Business overview Recent news
Investors
Source: Company information, Capital IQ, Factiva, Crunchbase
Nov 20, 2012: Raised $6mm of funding from Battery Ventures with the
participation of Wellington Partners
Nov 09, 2012: Announced the addition of Instagram data to SumAll Social
Metrics, an analytics tool that links a company’s social activity against web
traffic and revenue, revealing the return on social marketing
Oct 10, 2012: Announced partnership with online payments company Stripe
through Stripe Connect to enable users to incorporate their Stripe transaction
information along with data from Google Analytics, Facebook, Shopify and
other sources
Customers
Key partners
Total capital raised: $7.5mm
Last round: Series A, $6.0mm
51
Analytics and Visualization
Marketing & e-commerce
Social
Market places
Machine data
Location/events
Statistical
Analytics and visualization
Machine data
Marketing and e-commerce
Social
Market places
Location/future events
Statistical
52
71
65
61
52
44
39
11
Profiles
Name Title Affiliations/experience
Management
Peter Stern CEO Zenbe, Datek Online
Todd Levy CTO N/A
Hilary Mason Chief Scientist HackNY
Andrew Cohen General Manager N/A
Tim Devane Director, Business Dev & Sales N/A
Peter Miron VP, Engineering Datek Online, Vonage
Bitly overview
Helps users to collect, organize, shorten and share links and domain names
on the Web
Powers more than 10,000 custom short URLs
Also offers an enterprise analytics service that lets Web publishers and
brands monitor the real-time aggregate traffic of shared content
Receives > 8bn clicks per month and 80mm new links created every day
Offers services via its Website, browser extensions, mobile Web and various
third-party tools integrated with its open public API
Also integrated into several popular third-party tools such as Tweetdeck
Founded in 2008
Headquartered in New York, NY
Business overview Products overview
Management
Investors
Source: Company information, Capital IQ, Factiva, Crunchbase
Bitly
Composer
with Auto-
Branding
Allows users to draft, approve and post updates to Twitter
and Facebook
Auto-branding content via custom short links reveals how
content travels across the entire social web
Also plugs into existing publishing tools
Recent news
Nov 15, 2012: Announced partnership with DataSift that gives DataSift
access to all data Bitly collects from its URL shortening and collecting service
Jul 10, 2012: Raised $15mm in a venture funding round led by Khosla
Ventures
Customers
Total capital raised $28.5mm
Last round Venture round (July 2012), $15.0mm
Social Media
Monitoring
Social
Insights
Allows user to track social conversations around specific
keywords or search strings
Sends email alerts on which content is accelerating in
popularity
Supports all platforms including email, IM and mobile
Allows users to track how content is performing across
social platforms, and across the entire Bitly universe
Provides wide-angle view on which content links are
driving shares and clicks, across all social platforms
Helps prioritize your social-content strategy to hit the right
editorial themes and platforms
53
Analytics and Visualization
Marketing & e-commerce
Social
Market places
Machine data
Location/events
Statistical
Name Title Affiliations/experience
Management
JP Maheu CEO Razorfish, Ogilvy & Mather
Deb Roy Co-Founder & Chairman N/A
Michael Fleischman
Co-Founder, President & CTO N/A
Jeremy Rishel SVP Engineering, Products, & Data aPriori Technologies, i2
Board of Directors
Brian Bedol Co-Founder and Director Bedrock Venture Partners
Geoff Yang Director Redpoint Ventures
Frank Moss Co-Founder and Director MIT Media Lab
Rachel Lam Director Time Warner Investments
Total capital raised $20.4mm
Last round Series B(January 2012), $12.0mm
Bluefin Labs overview
A social TV analytics company that provides solutions to brand advertisers,
advertising agencies and TV networks and operators
Applies language grounding techniques to achieve successful mapping of
social media commentary to mass media stimuli on TV, specifically TV shows
and commercials
Data leveraged for media planning and buying, TV campaign optimization,
TV audience insights and TV ad sales
Provides link between paid and earned media and enables clients to
measure and optimize for the amount of social media conversation driven by
TV campaigns
Founded in 2008 and headquartered in Somerville, MA
Business overview Solutions overview
Management
Investors
Source: Company information, Capital IQ, Factiva, Crunchbase
Signals
Network
Edition
A Web-based social TV analytics platform that provides
data and insights for use in programming and audience
research, TV ad sales and network distribution
Allows users to track engagement across social platforms
and segment by gender, lifestyle and brand affinities
Helps optimize TV promo placements to drive the most
social buzz
Clients include over 40 of the largest broadcast and cable
networks in the US
Signals Brand
Edition
A platform that measures and analyzes the social media
performance of TV ad campaigns at scale
Allows users to
Measure TV campaign’s impact on brand
conversations and benchmark vs. competitors
Track product integrations and determine which shows
and content offer the ideal environment for your brand
Discover the Twitter and Facebook users exposed to
TV ads
Recent news
Jul 25, 2012: Announced appointment of JP Maheu as CEO
Apr 16, 2012: Launches Signals Brand Edition, a platform that measures and
analyzes the social media performance of TV ad campaigns at scale
Customers
54
Analytics and Visualization
Marketing & e-commerce
Social
Market places
Machine data
Location/events
Statistical
Name Designation Past experience
Stephanie Newby CEO J.P. Morgan
Gary King Chief Scientist & Co-Founder Harvard University
Chris Bingham CTO & EVP Engineering Coalesix, Apple, Disney
Curt Bloom President smartFOCUS, Unica, Kronos
Megan Costello SVP, Global Customer Experience
CodeRyte, Advanse International
Melyssa Plunkett-Gomez
VP, Strategic Accounts newScale, Unica, KANA, KPMG
Wayne St. Amand VP, Marketing ExaGrid Systems, Iron Mountain
Aykut Firat VP, Research and Analytics IAggregate, Affinnova
Crimson Hexagon overview
Provides social media monitoring and analysis software and services to
global brands, agencies and media firms
Offers Crimson Hexagon ForSight platform that enables companies to gain
actionable insight into consumer opinion of their brand, product, or market by
tapping into the conversations taking place in online media
Delivers a real-time view of how engaged online consumers think and feel
about a brand or issue
Founded in 2007
Headquartered in Cambridge, MA
Business overview Products and services overview
Key personnel
Investors
Source: Company information, Capital IQ, Factiva, Crunchbase
Total capital raised: $8.9mm
Last round: Series B (May 2011), $5.0mm
ForSight
platform
Delivers social intelligence by identifying and analyzing
opinion from large quantities of text
Taps into billions of current and past online
conversations to gain actionable insights into the
market’s opinion of brand and products
Based upon quantitative analysis methods developed
at the Harvard University
Offers a customizable, private dashboard
Recent news
Oct 24, 2012: Announced partnership with social media marketing agency,
Pendorize, to enhance analysis and listening capabilities
Aug 27, 2012: Announced that New Balance Sales team had selected
Crimson Hexagon’s ForSight platform to boost its analytics capabilities
Customers
55
Analytics and Visualization
Marketing & e-commerce
Social
Market places
Machine data
Location/events
Statistical
Name Title Affiliations/experience
Management
Ted Bailey Founder & CEO N/A
Jeff Kinsey Co-founder & CTO NA
Julian Pan Lead Data Scientist N/A
Mark Dimont Director of Business Development N/A
Matt Dowal Director of Sales, Finance N/A
Peter Bailey Director of Corporate Strategy N/A
Board of Directors
Stephen Dow Director Sevin Rosen Funds
Stephen Ross Director MIT, Ross, Jeffrey & Antle
Dataminr overview
A real-time social media analytics company
Offers a broad suite of modular desktop and API products that transform
social media streams into actionable signals
Leverages Twitter and other social media data-sets as a global sensor
network for detecting emerging events and public trends
Verticals served include both buy-side and sell-side financial firms, as well as
municipal and federal clients in the government sector
Strategic partnership with Twitter
Founded in 2009
Headquartered in New York, NY
Business overview Products overview
Management
Investors
Total capital raised $20.0mm
Last round Series B (September 2012), $13.0mm
Source: Company information, Capital IQ, Factiva, Crunchbase
Raw tweets
Relevant to financial
markets
Relevant
Now
400mm tweets
processed daily
in real-time
Proprietary filtering
and classification
Multivariable event
detection
Identifies hotspots of activity across Twitter and uses real-time information to
generate signals that are early on the awareness curve and relevant to
financial markets
Offers customized signal stream based on your portfolio, sectors of coverage
and macro topics of interest
360 degree view of any topic in real-time
Allows users to research historical signals for differentiated perspectives
Provides seamless email delivery in alert or digest form
Recent news
Apr 09, 2012: Announced partnership with Twitter and released its
technology for using Twitter's public Tweets to create actionable signals for
enterprise clients
56
Analytics and Visualization
Marketing & e-commerce
Social
Market places
Machine data
Location/events
Statistical
DataSift overview
Helps organizations improve their understanding and use of social media
Creates a platform to help companies manage social media and capitalize on
the insights to be found within the data
Provides granular and modular ‘sifting’ functions from across a wide range of
social and web input feeds
Provides sentiment analysis, storage and analytics to offer an unrivalled
service platform, which leverages the cloud and scales infinitely
Employees: ~56
Founded in 2007 and headquartered in Reading, UK
Additional offices in San Francisco, CA
Business overview DataSift platform overview
Management
Pricing
Lets users choose between pay-as-you-go
and subscription models
Infrastructure
Architecture designed to handle large
volumes of real-time data and immense
numbers of sophisticated queries
Regular response times of less than 200 ms
Firehose
Approved re-syndicator of Twitter data
Allows users to create filters through API,
based on keywords, location, sentiment,
influence and other meta-data
Social Analytics
and Visualization
Offers a suite of tools for extracting signals
from real-time data
Partners with leading analytics and
visualization companies including Endeca
Recent news
Nov 15, 2012: Announced partnership with Bitly that gives DataSift acces to
all of Bity’s data from its URL shortening and collecting service
Nov 13, 2012: Raised $15mm from investors including Scale Venture
Partners to increase the number of analytics tools it offers customers
Name Title Affiliations/experience
Rob Bailey CEO Yahoo, SoftTech VC, SimpleGeo
Todd Levy Founder & CTO NA
Steven Pease CFO pets.com,
Tim Barker Chief Product Officer Salesforce, Koral
Pier Barattolo VP, Sales Adaytum, Cognos, Business Objects
Stewart Townsend Head, Business Dev. Business Objects, Cognos
Ming Wu Director of Client
Solutions
BMC Software, Right90
Investors
Total capital raised $29.7mm
Last round Series B (November 2012), $15.0mm
Partners
Source: Company information, Capital IQ, Factiva, Crunchbase
57
Analytics and Visualization
Marketing & e-commerce
Social
Market places
Machine data
Location/events
Statistical
Name Designation Past experience
Doug Camplejohn CEO & Founder Mi5 Networks, Myplay, Vontu, E.piphany, Apple
VP of Operations VP of Operations N/A
Dan Chiao VP of Engineering N/A
Fliptop overview
Provides social intelligence, connecting email and social identities
Offers solutions for users to track new signups, click across various
subscription channels, add social profiles with an email or social network ID
and track posts, tweets and email campaigns, as well as measure reach,
engagement and conversion
Founded in 2009
Headquartered in San Francisco, CA
Business overview Solutions
Management
Social Profiles
Connects the dots between email addresses you have
for leads and contacts and their social media accounts
BrandGraph
Helps to quickly and automatically find all the social
pages associated with a brand
PeopleGraph
Transforms a humble email address or social ID into a
complete digital identity for each of your contacts
Recent news
Oct 20, 2012: Announced Fliptop social profiles integration with Oracle sales
and marketing cloud service, which automatically displays Twitter, Facebook
and LinkedIn profiles for contacts in Oracle sales and marketing cloud
service and makes it easy to connect with them
Sep 25, 2012: Announced release of Fliptop social profiles for Salesforce,
which automatically adds Twitter, Facebook and LinkedIn profiles to a
salesperson's leads and contacts
Investors
Total capital raised: $3.0mm
Last round: Seed, $2.4mm
58
Analytics and Visualization
Marketing & e-commerce
Social
Market places
Machine data
Location/events
Statistical
General Sentiment overview
A social media monitoring and analytics company that delivers insights to
help companies make better product and marketing decisions
Produces research products for marketing, sales and communications
executives to evaluate their brands’ performance and assess return
on investment
Monitors and interprets online conversations, discovering actionable social
insights for its clients
Based upon large-scale natural language processing and text analytics
developed through seven years of university research
Founded in 2008 and headquartered in Jericho, NY
Business overview Products and services overview
Key personnel
Source: Company information, Capital IQ, Factiva, Crunchbase
Media
Measurement
Dashboard
Uses innovative tools to present a big-picture, real-time
snapshot of public opinion about brands or people
important to businesses
Custom
Reporting
Provides custom reports that detail a number of metrics
that analyze what people are saying and where
discussion takes place
Syndicated
Reporting
Subscriptions to syndicated industry reports, which
include prime-time television reports, the Top 20 Global
Brands series, Fast Food and Casual Dining Industry
Reports and the Hollywood Buzz Digest
API
Allows companies to use General Sentiment’s media
measurement indicators in a way that can be
customized and integrated into businesses Name Designation Past experience
Pete Moran CEO NA
Mark Fasciano Chairman Karma411, Fatwire
Steven Skiena Chief Science Officer Stony Brook University
How General Sentiment works
Recent news
Sep 19, 2012: Announced the appointment of Pete Moran as CEO
SENTIMENT
ANALYSIS
DASHBOARD
TOOLS
ACTION
Many news and social media publishers
create new content everyday
Sentence by sentence, General Sentiment detects the
sentiment in each document related to a topic… …giving you real-time, actionable information in our
Executive Sentiment Dashboard and customized
reports.
59
Analytics and Visualization
Marketing & e-commerce
Social
Market places
Machine data
Location/events
Statistical
Name Title Affiliations/experience
Jud Valeski CEO IBM, Netscape, onebox.com, AOL
Chris Moody President & COO Aquent, IBM, Oracle, and EDS
Rob Johnson VP, Product Strategy N/A
Greg Greenstreet VP, Engineering N/A
Gnip overview
Provides public social media data for enterprise applications
Offers format normalization, URL expansion, Klout scores, language
detection and filtering, phrase and keyword filters, geo filters and
user filters
Data sources include Facebook, Twitter, Google+, Tumblr, Disqus,
WordPress, YouTube, etc.
Delivers more than 100bn realtime social data activities per month
Also provides plug-and-play streams, duplicate exclusion, optimized polling
and choice of protocols
Key verticals: Social media monitoring and marketing, finance and
government
Employees: ~30
Founded in 2008 and headquartered in Boulder, CO
Business overview Products overview
Management
Source: Company information, Capital IQ, Factiva, Crunchbase
Customers
Premium
Streams
Access to the full firehose of Twitter data
Allows users to create filters for the tweets they want or
to get a sampling of the entire firehose
Pricing depends on data volume and number of rules
Additional
Premium
Streams
Provides access to firehose streams of data from major
blogs, comments, stock markets and news sources
Pricing depends on the sources
Enterprise Data
Collector
Gives easy access to realtime social media data
streams from dozens of sources such as social
networks, video and photo sites, blogs and forums
Up to six streams for one fixed price
Investors
Total capital raised $6.6mm
Last round Venture round(November 2010), $2.0mm
Recent news
Nov 13, 2012: Announced partnership with Japanese social media
monitoring company, Hottolink to better serve Twitter data to the
Japanese market
Sep 19, 2012: Launched Historical PowerTrack for Twitter which makes
available every public Tweet since the launch of Twitter
60
Analytics and Visualization
Marketing & e-commerce
Social
Market places
Machine data
Location/events
Statistical
Analytics and visualization
Machine data
Marketing and e-commerce
Social
Market places
Location/future events
Statistical
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Profiles
DataKind overview
Brings together data scientists with social organizations through a
comprehensive, collaborative approach that leads to shared insights
Community of data scientists
Formerly known as Data Without Borders
Business overview
Management
Source: Company information, Capital IQ
Name Title Affiliations/experience
Jake Porway Founder and Executive Director N/A
Craig Barowsky Co-founder and Director
of Operations
Oddcast
Drew Conway Co-founder N/A
Shannon Ferguson Social Media & Communications Kickstarter
Solutions overview
Weekend events that team three selected social organizations that
have well-defined data problems with volunteer data scientists to
tackle their data challenges
Completely free and voluntary
Select group of data scientists who work on volunteer or contract data
projects part-time
Members work for one to six months on targeted data projects that
they plan with the organizations that apply
Volunteers are paid by the organization or are housed within private
companies who take on the projects
Data
Div
es
D
ata
Co
rps
Full-time staff of data scientists that take on pressing and high-impact
problems for a variable length of time
Paid directly for their services by the organizations involved
In-H
ou
se
62
Analytics and Visualization
Marketing & e-commerce
Social
Market places
Machine data
Location/events
Statistical
Name Title Affiliations/experience
Management
Anthony Goldbloom CEO Reserve Bank of Australia
Jeremy Howard President & Chief Scientist NA
Jeff Moser CTO NA
Board of Directors
Max Levchin Chairman PayPal, Slide
Neil Rimer Director Index Ventures
Kaggle overview
Provides a platform for big data predictive and analytics competitions
Creates a platform that provides statistical/analytics outsourcing solutions,
which allows organizations to post their big data problems and have it
scrutinized/solved by the data scientists
>40,000 data scientists worldwide, from fields such as computer science,
statistics, economics and mathematics
Also runs private, invitation-only competitions with data subject to
non-disclosure agreements
Serves companies, governments and researchers in the US
and internationally
Founded in 2010
Headquartered in San Francisco, CA
Business overview Products overview
Management
Source: Company information, Capital IQ, Factiva, Crunchbase
Customers
Kaggle
Prospect
An open data exploration and problem identification
platform
Allows organizations with large datasets to solicit
proposals from the 40,000 strong community of
predictive modeling and machine learning experts
Kaggle
Recruit
Allows organizations to recruit data scientists from an
objectively ranked talent pool in the world by using
competitions to filter talent
Pricing has two components
Fee for building and hosting the competition
Contingent fee per hire
Kaggle
in-Class
A free learning tool to assist universities in educating
budding data scientists
Used by professors around the world to create
challenges for their students
Competitions can be restricted by class, or left open to
allow students to benchmark themselves
Kaggle
Engine
Helps implement the winning model(s) from user’s
competitions
Offers integration into existing systems via an industry-
standard webservice interface (API)
Investors
Total capital raised: $11.0mm
Last round: Series A (November 2011), $11.0mm
63
Analytics and Visualization
Marketing & e-commerce
Social
Market places
Machine data
Location/events
Statistical
Name Title Affiliations/experience
Management
Vladimir Bougay Co-founder & CTO NA
Pongopi Prakash Tech Lead NA
Balaji Subbaraman Head, Bangalore team NA
Mikhail Anikeev Senior Developer NA
Knoema overview
A knowledge platform that connects data with analytical and
presentation tools
Offers users with a single, uniformed platform for users to access, present
and share data-driven content
Visualizations can be either publicly accessible, or in the case of corporate
costumers, may remain private
Provides access to more than 500 public data sets
Employees: ~15
Founded in 2011
Headquartered in Washington, DC
Additional offices in Bangalore, India and Perm, Russia
Business overview Products overview
Management
Dataset
Browser
Helps users explore the extensive collection of datasets
1369 datasets; 46,160,000 time series; 643,000,000 data
points available
Browse through datasets by topic, source, name or
publication date
Dashboard
Gallery
Collection of dashboards and presentations prepared and
shared by users
Dashboards span across many topics and issues, including
interactive visualizations and presentations
Recent news
Jul 31, 2012: Announced the launch of World Data Atlas, a new tool providing
basic statistics about the world and its countries
Source: Company information, Capital IQ, Factiva, Crunchbase
64
Analytics and Visualization
Marketing & e-commerce
Social
Market places
Machine data
Location/events
Statistical
Analytics and visualization
Machine data
Marketing and e-commerce
Social
Market places
Location/future events
Statistical
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Profiles
Name Title Affiliations/experience
Bryan Mistele President & CEO Bipartisan Policy Center’s National
Transportation Policy Project
Jeff deCillia CFO PivotLink, Captaris
Alex Meyer Senior VP, Operations Terabeam, AT&T Wireless
Kush Parikh Senior VP, Business Development Texas Instruments, IBM
Inrix overview
Provides real-time traffic information and connected driving services in the
car, online and on-mobile devices worldwide
Offers traffic information services, such as congestion alerts, journalistic
incident data, traffic maps and traffic cameras
Also provides directions and driver services, including routing, road weather
conditions , weather forecasts, and other driver services
Serves 200+ customers and partners worldwide
Supplies traffic information which covers ~1mm miles of road in North
America and ~1mm kilometers of road in 28 European countries
Founded in 2004
Headquartered in Kirkland, WA
Has additional offices in UK, Germany
Business overview Solutions overview
Source: Company information, Capital IQ
Management
Investors
Key customers
Total capital raised: $68.1mm
Last round: Series D, $37.0mm
Provides customers with the best traffic information, fastest routes
and most accurate travel journey times
Offers a single commercial and technical interface, one data format
and a single set of homogeneous services across Europe and NA
Helps customers integrate accurate traffic info and travel times into
their products
Offers real-time, predictive and historical traffic information helping
improve operations and manage performance of road networks
Au
tom
oti
ve
M
ob
ile
P
ub
lic
Se
cto
r
Helps premier fleet and transportation management solution
providers to drive better performance through improved planning
and better day of service information Fle
et
Helps web portals, satellite radio and HD radio service providers
attract new customers and increase stickyness using INRIX's real-
time traffic information, incident alerts and traffic forecasts
Inte
rne
t &
Me
dia
66
Analytics and Visualization
Marketing & e-commerce
Social
Market places
Machine data
Location/events
Statistical
Name Title Affiliations/experience
Management
Martin Turvey CEO Harte-Hanks, Global Address
Paul Flew CTO Global Address, Harte-Hanks
Geoff Roach VP, Marketing Cullinet, Digital Equipment, Informix,
Pure Software
Liat Perlman VP, Strategic Alliances Vine Hill Ventures, NetManage,
Micro Focus
Board of Directors
Richard Law Board member GB Group
Loqate overview
Enables applications with a combination of address capture, verification and
geocoding for 240+ countries
Enables software vendors to enhance the functionality and capability of their
own product offerings
Offers single global source for high quality, accurate location information
Products leveraged by software vendors, service providers and systems
integrators
Sales and support offices in Europe and Asia-Pacific
Founded in 2009
Headquartered in San Bruno, CA
Business overview Solutions overview
Source: Company information, Crunchbase
Management
Key partners
Identify
Dynamic identification and geocoding of location data from Big Data, web
pages, news feeds, or text
Used in internet search, intelligence and forensics
Register
Real time entry of address data for a fast and user friendly data entry
experience in call center, CRM and e-Commerce
Verify
Error tolerant parsing algorithms for the direct marketing, data quality and
MDM markets
Geocode
Enables a latitude-longitude coordinate to be added to any world address
Creates maps between characters in supported languages and
Latin characters
Mapping used to do character based transliteration
Ability to transliterate between native character sets and Latin across core
product functions: Verify, Register and Geocode
Lo
qa
te E
ng
ine
T
ran
sli
tera
tio
n
Contains reference data relating to postal addresses and other geographic
points of interest for all 240+ populated countries and territories of the world
User-extensible G
lob
al kn
ow
led
ge
rep
os
ito
ry
Recent news
Jun 11, 2012: Announced the general availability of the Register component
of The Loqate Engine; allows integration into any application that requires
instant address verification
67
Analytics and Visualization
Marketing & e-commerce
Social
Market places
Machine data
Location/events
Statistical
Name Designation Past experience
Duncan McCall CEO & Co-Founder IS Solutions, ExxonMobil
Steve Milton CTO & Co-Founder Nuance, Digital Globe
Kevin Brackney Director of IT Requisite Technology, Local Matters, PublicEarth
Niladri Batabyal Senior Director of Software Engineering
Goldman Sachs, Microsoft
Brian Carroll Strategy & Financial Operations
Nielsen Online, Akamai Technologies, Flavorpill Productions
Jaime Chung Senior Director of Operations Kinetic Social, Epic Media Group
PlaceIQ overview
Extracts context and meaning from location data and organizes this into
actionable intelligence about a hyper local location
Takes large amounts of unstructured, unrelated and location based data,
such as photos, place data, event data, social data and extracts patterns,
trends, intelligence and context from the data
Founded in 2010
Headquartered in New York, NY
Business overview Applications
Source: Company information, Capital IQ, Factiva, Crunchbase
Investors Recent news
Jun 05, 2012: Announced partnership with Verve Wireless that will enable
Verve to leverage PlaceIQ’s ‘place-based’ data for mobile audience targeting
Dec 13, 2011: Raised $4.2mm of funding secured $4.2mm in Series A
funding round from U.S. Venture Partners and Valhalla Partners
Jun 05, 2012: Announced partnership with Skyhook to layer SpotRank’s
location usage data over PlaceIQ’s location intelligence
Management
Total capital raised: $5.0mm
Last round: Series A, $4.2mm
Publishing/
sell side
Used to enrich location aware impressions with
additional context, such as user profile, intent, IAB
segments, etc.
Networks
Mobile ad networks can also bring context to location
aware mobile impressions and using that context to
match the right impression with the right ad, increasing
targeting and relevancy
Advertisers/
Buy side
Allows advertisers to target a specific demographic by
time and location and thus only buying the most
relevant and targeted media to advertise to their specific
audience
Campaigns and
custom rules
Creates custom mappings that represent an
understanding of a location to a segmentation system or
other taxonomy
68
Analytics and Visualization
Marketing & e-commerce
Social
Market places
Machine data
Location/events
Statistical
Recorded Future overview
Offers customers new ways to analyze the past, present and the
predicted future
Scans online news publications, blogs, public niche sources, trade
publications, government Web sites and financial databases, analyzes the
content to identify references to entities and events and visualizes insights to
explore the past, present and prospective future
Customers include Fortune 500 companies and financial institutions and
government agencies worldwide
Available in 3 plans
Basic: Free
Premium: $149 per month
Developer: $9,000 per month
100,000-500,000 customers: $999 per month
Founded in 2009
Headquartered in Cambridge, MA with offices in Göteborg, Sweden and
Arlington, VA
Business overview Management
Source: Company information, Capital IQ, Factiva, Crunchbase
Name Title Affiliations/experience
Management
Christopher Ahlberg Co-Founder and CEO Spotfire AB
Ulf Mansson Co-Founder and Infrastructure
manager
N/A
Board of Directors
Rich Miner Director Google Ventures
Bernard Liautaud Director N/A
Andy Palmer Director Vertica Systems
Investors Recent news
May 24, 2012: Raised $12.0mm of Series C funding led by new investor
Balderton Capital. Also announced launch of a new product focused on
military and intelligence analytics
Total capital raised: $20.0mm
Last round: Series C, $12.0mm
69
Analytics and Visualization
Marketing & e-commerce
Social
Market places
Machine data
Location/events
Statistical
Total capital raised: $7.3mm
Last round: Series A, $3.5mm (August, 2012)
Name Title Affiliations/experience
Management
John Slitz CEO IBM, Novell, SRD
Andrew Rogers CTO Neopolitan
Charlie Barbour SVP, Development N/A
Board of Directors
Tony Askew Board member Reed Elsevier Ventures, eVentures
Kevin Ober Board Member Divergent Ventures, Vulcan Ventures
Doug Derwin Board Member Triage Ventures
Space Curve overview
Develops a Big Data spatial-temporal database platform and immersive
analytics tools that create real-time models of reality and awareness of
complex contextual ad hoc relationships
Continuously captures, processes and analyzes geospatial, temporal, sensor
network, social graph and other large data streams
Enables application developers and organizations to leverage the real-time
models required for geospatial applications and to extend existing
applications
Founded in 2009
Headquarters: Seattle, WA
Business overview Space Curve platform overview
Management
Investors
Source: Company information, Crunchbase
Stores, manipulates and analyzes large quantities of geospatial, temporal,
sensor network and social graph data in real time
Employs a unique, pattern-based approach to achieve vast scalability and
efficiency advantages for large, distributed, multidimensional data
Ability to perform ad hoc parallel jobs across distributed systems
Distinct method for indexing geospatial polygons
Provides support for geodetic geometry
Supports both real-time ingestion and real-time analysis of large,
multidimensional data sets
End-user application includes
Location-based services, including advertising and real-time
weather mapping
Social networking
Crowd sourcing
Commodities and other financial markets
Defense, law enforcement and national security
Civilian emergency and disaster services
Transportation and logistics
Healthcare and public health
Scientific analysis
Recent news
Nov 2, 2012: Announced plans to move to larger offices and the expansion
of its Big Data development team in anticipation of growth
Aug 14, 2012: Raised $3.5mm via series funding from new investors Triage
Ventures, Reed Elsevier Ventures and Divergent Ventures
70
Analytics and Visualization
Marketing & e-commerce
Social
Market places
Machine data
Location/events
Statistical
Analytics and visualization
Machine data
Marketing and e-commerce
Social
Market places
Location/future events
Statistical
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Profiles
Revolution Analytics overview
Offers products for statistics and predictive analytics that enable statisticians
and scientists to derive meaning from large sets of critical data
Provides commercial software solutions and services that support users of the
open source R programming language
Also provides professional training classes and consulting services, as well as
technical support services
Currently has 2mn+ users
Founded in 2007 and headquartered in Palo Alto, CA
Formerly Revolution Computing and changed name in May 2010
Additional offices in Seattle and Singapore
Business overview Products and services overview
Management
Customers
Revolution R
Enterprise
Production-grade analytics software built upon the powerful
open source R statistics language
Includes all of R’s advanced data analysis and graphics
capabilities
Designed for corporations, government agencies and
academic researchers
Available for 32 and 64-bit Microsoft Windows and 64-bit
Red Hat Enterprise Linux 5 & 6os
Revolution R
Community
Free distribution of the open source R programming
language
Linked with computational libraries that take advantage of
multiple processors simultaneously to reduce the time to
complete many common mathematical operations
Recent news
Nov 8, 2012: Launched the latest version of Revolution R Enterprise, an
commercial-grade analytics software built upon open source R language
Aug15, 2012: Announced the opening of an office in Singapore to provide big
data analytics for Asia Pacific customers
Name Designation Past experience/current affiliation
Management
Dave Rich CEO Accenture Analytics
David Champagne CTO SPSS, LexiQuest, Honeywell
Lee Edlefsen Chief Scientist ExaMetrix, MathSoft, Aptech Systems
Board of Directors
Robert Gentleman Board member NA
Basil Horangic Board member North Bridge Venture Partners
Norman Nie Board member SPSS
Zack Urlocker Board member MySQL, Sun Microsystems
Investors
Total capital raised: $17.6mm
Last round: Series C (Oct 2010), $8.6mm
Source: Company filings, Wall Street research, CrunchBase, Capital IQ
72
Analytics and Visualization
Marketing & e-commerce
Social
Market places
Machine data
Location/events
Statistical
Skytree overview
Operates as a data analytics company that enables organizations to perform
machine learning (ML) and other analytics methods on data
Offers Machine Learning platform that helps organizations discover deep
analytic insights, predict future trends, make recommendations and reveal
untapped markets and customers
Also provides ML consulting services, such as assessment of statistical
methodology needs/possibilities, custom ML modeling and algorithm design
Key verticals: E-tailing, retail/consumer, financial services, Web scale use
cases, government, health and life sciences, telecommunications and energy
Founded in 2010 and headquartered in San Jose, CA
Business overview Products and services overview
Key personnel
Investors
Name Designation Past experience/current affiliation
Management
Martin Hack President, CEO &
Co-Founder
Sun Microsystems, SonicWALL, GreenBorder
Alexander Gray CTO & Co-Founder Georgia Tech
Paul Salazar VP Sales Greenplum, Coghead, Red Hat
Board of Directors
Noah Doyle Director Javelin Venture Partners
David Toth Director NetRatings
Technical advisory board
Prof. Michael Jordan Advisory Board
Prof. David Patterson Advisory Board University of California Berkeley
Prof. Pat Hanrahan Advisory Board Stanford University
Prof. James Demmel Advisory Board University of California Berkeley
Skytree
Server
General purpose Machine Learning and advanced analytics
system, designed to accurately process massive datasets at
high speeds
Connects with the existing IT infrastructure
Configurable to accept data streams from multiple sources
and compute near-instantaneous results on each one
Data sources include both structured and unstructured data
from relational databases, Hadoop systems, flat files,
Machine Learning libraries
Incorporates advanced algorithms from the Machine
Learning and theoretical computer science frontier
Powerpack
Plugins
Modules that are plugged into the Skytree Server
Foundation to add functionality and performance
Nonparametric/Nearest-Neighbor PowerPack: Extends
Skytree Server by including a suite of additional algorithms
for performance in Nearest-Neighbor search
Advanced Scoring/Prediction PowerPack: Allows better
control and understanding of performance measures most
important to organizations, such as false positives/negatives
Total capital raised: $1.5mm
Last round: Series A (Feb 2012), $1.5mm
Source: Company filings, Wall Street research, CrunchBase, Capital IQ
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Analytics and Visualization
Marketing & e-commerce
Social
Market places
Machine data
Location/events
Statistical
Wale Ayeni, 2013
olawalexi@gmail.com Confidential. No part of this publication may be reproduced, stored in a retrieval system or
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