Eric Wheeler, CEO @ericwheeler

Big Data + Social Graph Federated Media, Signal: Chicago 2012

40% projected growth in global data generated per year

140,000-190,000 more deep analytical talent positions

800,000 petabytes total amount of data created and replicated in 2009

1.5 million more managers needed to interpret data

30 billion pieces of content shared on Facebook every month

250 million tweets per day

24 billion social networking accounts worldwide

Third largest population in the world if Facebook were a country

91% know they have to drive ROI from big data in 2012

Only 21% think it will be easy

Source: 33Across Advertiser & Agency Study, March 2012

80% say Facebook is less important than rest-of-web

33Across Brand Graph™

Data is the glue of the advertising ecosystem; It’s more usable online than in any other medium;

It’s easier to tap into than you think;

Key Takeaways

Map the data graphs around your brand in 2012 to remain competitive.

Eric Wheeler, CEO @ericwheeler

eric@33across.com

Thank You