Big Data · Data Operational Data NoSQL Database & Highly Distributed File System Analytical...

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BigData&NewInformationManagementReferenceArchitectureTanselOkayEngineeredSystemsBusinessDevelopmentDirectorORACLEMEA

Baku|May2017

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| Agenda

• BigData

• OracleInformationManagementReferenceArchitecture

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| Agenda

• BigData

• OracleInformationManagementReferenceArchitecture

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MiniCluster

6/1/17 OracleConfidential – Internal/Restricted/Highly Restricted

Data |

Land was the raw material of the agricultural age. Iron was the raw material of the industrial age. Data is the raw material of the information age.

- Alec Ross (Former Senior Advisor for innovation to Hilary Clinton & Author)

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MiniCluster

6/1/17 OracleConfidential – Internal/Restricted/Highly Restricted

Data | How we use it | The Analytical Continuum

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İşlemsel Veri

M2M

P2P

B2B

Tx

P2P

B2B

Tx

6

MiniCluster

6/1/17 OracleConfidential – Internal/Restricted/Highly Restricted

B2B

TxTx

Data | Increasing Volume, Diversity and Speed

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MiniCluster

6/1/17 OracleConfidential – Internal/Restricted/Highly Restricted

NewDataKnownQuestion(s)

KnownDataKnownQuestion(s)

NewDataNewQuestion(s)

KnownDataNewQuestion(s)

Data | Opportunities

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MiniCluster

6/1/17 OracleConfidential – Internal/Restricted/Highly Restricted

Data | Opportunities

NewDataKnownQuestion(s)

KnownDataKnownQuestion(s)

NewDataNewQuestion(s)

KnownDataNewQuestion(s)

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MiniCluster

6/1/17 OracleConfidential – Internal/Restricted/Highly Restricted

Data | Opportunities

NewDataKnownQuestion(s)

KnownDataKnownQuestion(s)

NewDataNewQuestion(s)

KnownDataNewQuestion(s)

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MiniCluster

6/1/17 OracleConfidential – Internal/Restricted/Highly Restricted

Data | Experimentation

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| Agenda

• BigData

• OracleInformationManagementReferenceArchitecture

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| IMReferenceArchitecture(AllData)ConceptualView

ActionableEvents

EventEngine DataReservoir

DataFactory EnterpriseInformationStore

Reporting

DiscoveryLab

ActionableInformation

ActionableInsights

InputEvents

Execution

Innovation

DiscoveryOutput

Events&Data

StructuredEnterpriseData

OtherData

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| IMReferenceArchitecture(AllData)Execution/Monetization

ActionableEvents

EventEngine DataReservoir

DataFactory EnterpriseInformationStore

Reporting

DiscoveryLab

ActionableInformation

ActionableInsights

InputEvents

Execution

DiscoveryOutput

Events&Data

StructuredEnterpriseData

OtherData

Innovation

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DataSources DataIntegration DataStaging&EnterpriseDataStore EnterpriseInformationServices Applications UserInterfaces

Social

Sensor

Machine

MasterandReferenceData

Operational Data

NoSQLDatabase

&Highly

DistributedFileSystem

AnalyticalStructuresandDimensions

UnstructuredDataAnalysisNoSQL,Map

Reduce,AnalyticConnectors

BigData

DataQualityandMetadataManagement

MasterDataReferenceData

HistoricalData3NF

DataVirtualizationExposeData

withoutdetailsofstructureorinterface

OperationalReports

OperationalAnalytics

PredictiveAnalytics

KnowledgeDiscovery

ContentManagement

OperationalSystems

UserPortals

Mash-ups

Search

DashBoards

EmbeddedAnalytic

Applications

Mob

ile/Web

/Clou

d/O

n-prem

ises

ExtractLoadTransform

DataIntegrationServices

BatchDataTransfer

File Transport/Transfer

Real-Time/ComplexEvent

DataFederationServicesExpose

CompositeDataObjects

InformationProvisioning Virtualization Delivery

Governance,DataSecurity,PrivacyProtectionandControl

ChangeDataCapture

ManagedandPre-EngineeredDigitalInformationPlatforms

MobilityServices

On-Premises PublicPrivate

|OracleInformationArchitectureCapabilityModel

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| IMReferenceArchitecture(AllData)DiscoveryLab

ActionableEvents

EventEngine DataReservoir

DataFactory EnterpriseInformationStore

Reporting

DiscoveryLab

ActionableInformation

ActionableInsights

InputEvents

DiscoveryOutput

Events&Data

StructuredEnterpriseData

OtherData

Innovation

Execution

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| IMReferenceArchitecture(AllData)DiscoveryandMonetizingStepsHaveDifferentRequirements

• Discoveryphase– Unbounded discovery– Self-Servicesandbox– Widetoolset– Agilemethods

• Promotion toExploitation– Commercialexploitation– Narrowertoolset– Integrationtooperations– Non-functionalrequirements– Codestandardisation&governance

BusinessValue

CommercialExploitation

Time/Effort

Discoveryphase

Understandingofthedata

Governance

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KeyPrincipalsoftheDiscoveryLab

Collectsnewandexistingdataasrawmaterials

Providesbroadaccesstoatrustedcommunity

Enablesagileexperimentation,abilitytofailfast

Offersa‘doanything’sandboxenvironment

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BIGDATAMANAGEMENT

BIGDATAANALYTICS

BIGDATAAPPLICATIONS

BIGDATAINTEGRATION

CREATEVALUEFROMDATA

Streaming+Batch

DataReservoir+DataWarehouse

Discovery+BusinessAnalytics

Mobile+Web+On-device

| Enterprise Big Data Architecture

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50%Salesincrease– targetedoffers

“TheimplementationofthisBigDatasolutionwillhelpCaixaBankremainattheforefrontofinnovationinthefinancialsector.”Juan-MariaNin,CEO

TransformingtheBusiness

• LargestdomesticbankinSpain• StartedwithCRMandregulatory• Unifiedviewofallrelevantdata• Deliverednewservices• Builtafoundationforthefuture• DeployedOracleBigDataPlatform

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Predictiveanalyticsmeanswinningthefraudarmsrace

90%FraudCut

“Bigdataishavingatremendousimpacton

howwerunourbusiness.”MikeBarber,SeniorManagerofDataScience,StubHub

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Revenueincreasebytargetsoffersandimprovingplayingexperience

62%

ImproveGamingexperiencewithBigDataAnalytics

• Onlinegaming,over100millionplayers• Handle300billioneventsperday• Understandandsegmentplayers• Quicklycorrectgameplayproblems

• DeployedOracleAdvancedAnalytics,OracleRAdvancedAnalyticsforHadoop,OracleBigDataAppliance,andOracleDatabaseAppliance

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OracleBigDataMomentum:CustomersaroundtheWorld

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tansel.okay@oracle.com+905331575650@tanselokay