Post on 13-Apr-2017
labs.mediatek.com
Ed Kay MediaTek Labs
Big Data & IoTOpportunities & challenges
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Thanks to
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MediaTek Labs aims to accelerate and support the path from idea to product
Webinar series to focus on elements within the product design and development phase• This webinar: Big Data
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Topics
▪ Background▪ Intro to MediaTek▪ Capturing data▪ Iotic Space▪What do I do next?
TVs
DVD/Blu-ray disc players
GPS
Tablets
Smartphones Game station
Wearables
MEDIATEK TECHNOLOGIES ARE ALL AROUND US
Ranked by revenue 2014
Connectivitynetwork
Featurephone
Digital TV*
DVD/BD player
Optical discdrive
Tablets
Smartphone
…WITH MARKET LEADING POSITIONSIN MANY CATEGORIES
We enable more than 1 Billion devices each year
MediaTek Labs™A Developer Centric Ecosystem
▪ Global program – free to join▪ One Stop Solution▪ Supporting developers:
• Device creation• App development• Services
Labs.mediatek.com
Enabling Solution Success
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Dev resources Insights and inspiration Access to hardware SDKs for makers (Arduino),
professional developers (C/Eclipse), OpenWrt Linux & Keil
Technical support Peripherals (sensors, etc) Cloud management of device data Developer advice & matchmaking Design, production &
go-to-market help
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The best solution partner for IoT
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MediaTek LinkIt™ PortfolioSoftware & Hardware Development Platforms for Wearables & IoT
LinkIt Smart 7688 labs.mediatek.com/7688• Open source WiFi platform for a more connected world• For professional developers (OpenWRT, Python, node.js)
LinkIt ONE labs.mediatek.com/linkitone• Unrivalled connectivity on a single board • For DIY & maker community (Arduino)
LinkIt Connect 7681 labs.mediatek.com/7681• The simple way to Wi-Fi enable your devices • For low-cost smart home or office deployment
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A new member of the familyLinkIt 7687 HDK
▪ Low power, highly integrated WiFi SoC for IoT devices• Common toolchain & set of APIs for multiple chipsets• ARM Cortex-M4F MCU• Ultra-low power WiFi 1x1 802.11b/g/n
▪ Optimised power consumption (2xAA)• Compact module for smart home devices• Comprehensive security engine
▪ AES and 3DES/SHA• Versatile sensor interfaces
▪ Arduino Uno pinout compatible
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The IoT value chainThings Networking Communication
servicesBig dataanalytics
Applications& services
Sim
ple
appl
icati
on, R
TOS
Rich
app
licati
on, L
inux
/And
roid
Conn
ectiv
ity
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Data everywhere
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Data everywhere
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Fundamental shift in scale & scopePCHome as unit
Mobile internetPerson as unit
IoTThing as unit
1x 10x 100x 1000x
1990 2010 2030
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IoT: connecting the worldMore• Connected things• Applications• System integrations• Interactions• Data• Services• Analytics
New devices New apps New services
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Initial considerations Data is the new currency
• User data access may require value add from suppliers Data security – sensitive data
• Data transmission• Data retention
Regional variations
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Do we need to generate Big Data? Dependent upon solution May add additional technical considerations
• Connectivity• Latency• Performance / battery
Is it always appropriate?
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Capture & analytics Verizon research indicates that only around 8% of companies are
using more than 25% of the data they capture The potential to analyse not just obvious data but related
information enables additional business intelligence to be generated• Supports machine learning• Greater customer insight• Trend analysis• May be your differentiating service!
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Cloud vs. local Some actions prompted by
data need to be immediate• Context is critical
Clean and/or encrypted information
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Now you have the data…? Have I captured enough or
even the right data? Is there other data that
might add richness to my data set?
Should I keep my data to myself?• Or is there another way?
ali.nicholl@iotic-labs.com@ac_nicholl
Big Data & IoT - Opportunities & ChallengesAli Nicholl,
Iotic Labs @ioticlabs
21st April, 2016
Iotic Labs
Iotic Space
A safe place to find and exchange
Relate
Interact
Iotic Space
ThingsData from anything Exchang
e
Mash-Apps
Share
Find
Iotic Space from Iotic Labs
Share and combine data from anything with anything
No man is an island
Gephi visualisation of social network
No industry is an Island
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Collaboration and creation in communities
Internet of Transformation
QuestionsHow can we leverage what already exists?How can/will others leverage what we are developing?How can we maximise the potential uses?How does our adaptability compare to the competition?Can we benefit from, and benefit, a community of users?
Be an expert & collaborate
Just Start
Opportunities and challenges – what does this mean?
Town Square
Just Start –we’d love to help
Enchanted Map Pin
Enchanted Appliances
Developer Portal
Get Involved - FWIC
http://www.cambridgewireless.co.uk/futureofwireless/innovation/
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In summary▪ Work with MediaTek
• Labs support to help turn prototypes into commercial products• Engage with the ecosystem providing expert support and advice
▪ Technical considerations• Data capture frequency, sensitivity, context, impact on other performance
▪ Data generation and usage will increase• Data will become the new currency• Vast new pools of customer data
▪ Analytics will become critical• Practical and smart use of collected data will be the difference between success and failure• Businesses looking to grow their IoT revenue will exploit information they collect.
▪ To better understand and serve customers, improve products and create customized solutions for individual customers.
▪ Remember the user• Data protection rules will vary globally• Security
▪ Normalisation and validation• Not all data available is appropriate off the shelf (data provenance)
Working with Big Data
BIGDATA
What we knowThe rest
▪ Register at: labs.mediatek.com▪ Download the complementary SDKs
▪ Watch out for the next webinar – May 24th ▪ IoT security – the challenges and opportunities▪ http://home.labs.mediatek.com/event/webinar-series
-iot-security-the-challenges-and-opportunities/
▪ Questions? ▪ labs.mediatek.com/contactUs
Next Steps
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Thanks – any questions?
ed.kay@mediatek.com ali.nicholl@iotic-labs.com
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