Post on 16-Jul-2016
description
The role of online and social media within
news consumption
Alison Preston
Head of media literacy research, Ofcom
BFI, July 2013 Data in this presentation is from Measuring News Consumption and Attitudes: Annex 5 to
Ofcom’s advice to the Secretary of State for Culture, Olympics, Media and Sport. By Kantar
Media, June 2012
Four in ten now use the internet for news in the UK
89%
55%
55%
37%
17%
17%
11%
8%
94%
52%
67%
27%
32%
3%
17%
9%
Television
Radio
Newspapers
Internet or apps on computer
Word of mouth
Internet or apps on a mobile
Magazines
Interactive TV, Ceefax, TV apps
Platforms used for news – 2012 and 2007
2012 (use nowadays)
2007 (use ever)
Data from Measuring News Consumption and Attitudes: Annex 5 to Ofcom’s advice to the Secretary of State for Culture, Olympics,
Media and Sport. By Kantar Media, June 2012
68
52
41 38
26 23 21
12
62
47
29 30 27
30
14 18
71
56
48 45
26
20
28
10
2
Selected reasons for following the news
To know
what’s
going on
around
the world
To keep
informed
about
certain
issues
To form
opinions
on the
important
issues
To get
different
perspectiv
es on
what is
happening
It gives
me
something
to talk
about with
others
To be
knowledge
able for
my job/
studies
Out of
habit – it’s
part of my
routine
To pass
the time
when I am
travelling/
waiting
All UK adults 16-24 55-64
Dominance of TV for nearly all types of news
81% 77%
70%
64%
58%
47%
23%
42%
17%
42%
30%
42% 43%
31%
38% 39% 36%
39%
26%
34%
13%
44% 49% 49%
26%
42% 38%
29%
Serious news stories
Breaking stories
Headline and summaries
Opinions and debates
In-depth analysis
Light hearted stories
Rumour and gossip
Television Newspapers Radio Internet
Broadsheet - 57% Broadsheet – 66%
18%
9%
6%
5%
5%
5%
5%
3%
3%
2%
2%
2%
2%
2%
32%
BBC One
ITV1 / ITV Wales …
BBC website or app
Sky News channel
BBC News channel
BBC Radio 4
BBC Radio 2
BBC Radio 1
The Sun
Google news
Channel 4
Sky News website …
BBC Two
Others
TV Channel
Newspaper
Radio Station
Website / app
540 sources, each of which have a maximum
1% share
“Share of references”
Top 10 named sources for online news
57%
19%
19%
17%
13%
11%
9%
6%
6%
BBC website or app
Google news
Sky News website or app
The Guardian\ Observer website or app
Yahoo news
The Daily Mail website or app
MSN news
Base: those who use the internet for news (41%)
Using social media for news
8
“Some things are just more on
Facebook. You learn about them
[there]… Like more sort of things
that aren’t so serious, like more
entertainment types things”
18-24, Belfast
Twitter: “You can almost find stuff out
as soon as it happened – or
sometimes better [sooner] – than
radio or TV”
18-24, Belfast
“But if someone put it there [social
media site] I might do a wee Google
search and see if there’s a credible
source elsewhere”
35-54, Glasgow
“I didn’t realise how much I talk
about the news…the amount of
times I see something and talk about
it with my friends on Facebook or
Twitter”
25-34, Cheshire
“Facebook and Twitter to me is ‘he
said, she said’!”
35-54, Glasgow
“Facebook’s having a coffee and a
chat…Twitter is random nonsense”
35-54, Glasgow
Use of online sources – by age and SEG
65%
33% 29%
23%
63%
34%
40% 39%
61%
31%
19%
4%
73%
28%
35%
22%
51%
44%
19%
25%
TV broadcaster website or apps
Aggregators Newspaper website or apps
Social media
All 16-24 55-64 ABC1 C2DE
“Traditional” methods of reading news still dominate online
60%
25%
25%
18%
16%
8%
7%
6%
6%
Read news stories online
Read news comments/ articles on blogs, social networking sites or apps
Use search engine to find out about particular news story or subject
Watch TV news online
Watch news related video clips
Listen to radio news online
Receive email alerts or notifications of news
Share existing news related comments or articles on blogs, social networking sites …
Watch news podcasts
Ways that news is accessed online 16-24s
60%
40%
22%
23%
17%
6%
9%
n/a
n/a
5.5
6.0
6.5
7.0
7.5
8.0
0% 10% 20% 30% 40% 50% 60% 70% 80%
Importance by market size M
ea
n Im
po
rtan
ce
of
so
urc
e
Market size (% against all adults)
Digital Only
Channels
BBC Radio
Commercial Radio
Tabloid
Broadsheet
Mid-market
Regional
Freesheets
Broadcaster
websites
Newspaper
websites
Aggregators Social Media
Personal importance compared to market size - aggregated
5.5
6.0
6.5
7.0
7.5
8.0
0% 10% 20% 30% 40% 50% 60% 70% 80%
Importance by market size M
ea
n Im
po
rtan
ce
of
so
urc
e
Market size (% against all adults)
PSB TV
Channels
Digital Only
Channels
BBC Radio
Commercial Radio
Tabloid
Broadsheet
Mid-market
Regional
Freesheets
Broadcaster
websites
Newspaper
websites
Aggregators Social Media
Personal importance compared to market size - aggregated