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CORINNA HUTTERP A C K A G E D E S I G N E R

“If you would be a real seeker af ter truth, you must at least once in your li fe doubt, as far as possible, all things.

R E N É D E S C A R T E S“

CONTENTS

B O R E D 2 D E A T HGUMMY CANDY

19.

Q U E E N S C O M F O R TRESTAURANT BRANDING

01.

W H I T E H A R EBRANDY & CIGAR PAIRING

11.

M E I R M E NGERMAN INCENSE SMOKERS

25.

M I A F O R S E P H O R ANAIL ART

41.

D a w g y d a w gDOG FOOD

33.

S U N D A Y U P M A R K E TLONDON MARKETPLACE

57.

D O W N & D I R T YMEN’S BODY CARE

49.

1

Saying you would leave Queens Comfort in a delicious food coma is something to look forward to. Located in Astoria, Queens Comfort aims to marry the memory of your mother’s comfort food with their own quirky and rich flavors.

01.

C O R I N N A H U T T E R

2

PROJECT 1 2 3 4 5 6 7 8Q

UEEN

S CO

MFO

RTRE STAUR ANT BR ANDING INTRODUCTION

QUEENS COMFORT

3

C O R I N N A H U T T E R

INSPIRATION

4

PROJECT 1 2 3 4 5 6 7 8Q

UEEN

S CO

MFO

RT

RE STAUR ANT BR ANDING PROCE SS

LOGO EXPLORATION

5

C O R I N N A H U T T E R

6

PROJECT 1 2 3 4 5 6 7 8 RE STAUR ANT BR ANDING PRODUCTSQ

UEEN

S CO

MFO

RT

7

S T R A T E G YFor the restaurant I matched it’s quirky and warm-hearted personality that shows through their food and atmosphere.

C O R I N N A H U T T E R

8

PROJECT 1 2 3 4 5 6 7 8Q

UEEN

S CO

MFO

RTRE STAUR ANT BR ANDING ACTIVATION

9

WEBSITE HOMEPAGE

C O R I N N A H U T T E R

10

PROJECT 1 2 3 4 5 6 7 8Q

UEEN

S CO

MFO

RTRE STAUR ANT BR ANDING ACTIVATION

RESTAURANT FRONT

11

White Hare is inspired by Aztec mythology and East Asian folklore in which a rabbit pounds a pestle in a mortar to make the elixir of life. The ritual of enjoying your favorite drink and cigar is relaxing and thus promotes mental relaxation.

02.

C O R I N N A H U T T E R

12

PROJECT 1 2 3 4 5 6 7 8 BR ANDY & CIGAR PAIRING INTRODUCTIONW

HITE H

AR

E

WHITE HARE

13

C O R I N N A H U T T E R

INSPIRATION

14

LOGO EXPLORATION

PROJECT 1 2 3 4 5 6 7 8 BR ANDY & CIGAR PAIRING PROCE SSW

HITE H

AR

E

15

C O R I N N A H U T T E R

16

PROJECT 1 2 3 4 5 6 7 8 BR ANDY & CIGAR PAIRING PRODUCTSW

HITE H

AR

E

1717

C O R I N N A H U T T E R

18

PROJECT 1 2 3 4 5 6 7 8

18

WH

ITE HA

RE

BR ANDY & CIGAR PAIRING PRODUCTS

19

C O R I N N A H U T T E R

Students are often found sleeping or doodling on their notes in class. Bored 2 Death offers kids a healthy snack as well as a creative outlet.

03.

20

PROJECT 1 2 3 4 5 6 7 8 GUMMY CANDY INTRODUCTIONB

OR

ED 2 D

EATH

BORED 2 DEATH

Im ag in at ion is mor e importa n t

t h a n k no w l e dg eALBERT EINSTEIN

21

INSPIRATION

C O R I N N A H U T T E R

22

PROJECT 1 2 3 4 5 6 7 8 GUMMY CANDY PRODUCTS

22

BO

RED

2 DEATH

23

G A M E O N !To create a more interactive experience, the back of the packages contain a variety of games and drawing canvases.

C O R I N N A H U T T E R

24

PROJECT 1 2 3 4 5 6 7 8B

OR

ED 2 D

EATHGUMMY CANDY PRODUCTS

25

C O R I N N A H U T T E R

German incense smokers, traditionally called a Räuchermann, are mainly seen in the holiday seasons but can be used all year round. With their traditional aesthetics, Meirmen are a novelty treat that fill your home with a comforting scents.

04.

26

PROJECT 1 2 3 4 5 6 7 8M

EIRM

ENGERMAN INCENSE SMOKERS INTRODUCTION

MEIRMEN

27

C O R I N N A H U T T E R

INSPIRATION

28

LOGO EXPLORATION

PRELIMINARY DESIGN EXPLORATION

PROJECT 1 2 3 4 5 6 7 8M

EIRM

ENGERMAN INCENSE SMOKERS PROCE SS

29

C O R I N N A H U T T E R

30

PROJECT 1 2 3 4 5 6 7 8M

EIRM

ENGERMAN INCENSE SMOKERS PRODUCTS

30

31

C O R I N N A H U T T E R

32

PROJECT 1 2 3 4 5 6 7 8M

EIRM

ENGERMAN INCENSE SMOKERS PRODUCTS

33

C O R I N N A H U T T E R

With quality ingredients, Dawgy Dawg offers their all-natural blend to give your pooch the strength he needs to a stay healthy and active.

05.

34

PROJECT 1 2 3 4 5 6 7 8D

AWG

Y DAW

GDOG FOOD INTRODUCTION

dawgy dawg

35

C O R I N N A H U T T E R

36

PROJECT 1 2 3 4 5 6 7 8D

AWG

Y DAW

GDOG FOOD INSPIR ATION

37

C O R I N N A H U T T E R

38

PROJECT 1 2 3 4 5 6 7 8D

AWG

Y DAW

GDOG FOOD PRODUCTS

39

C O R I N N A H U T T E R

DOG LEASH CONCEPTS

CHEW TOY

40

PROJECT 1 2 3 4 5 6 7 8D

AWG

Y DAW

GDOG FOOD ACTIVATION

BRANDED VEST

41

C O R I N N A H U T T E R

MIA collaborated with Sephora to create a unique nail art experience which captures her eccentric style.

06.

42

PROJECT 1 2 3 4 5 6 7 8M

IA FO

R S

EPHO

RA

NAIL ART INTRODUCTION

MIA FOR SEPHORA

43

C O R I N N A H U T T E R

INSPIRATION

44

M

AY

ALOGO EXPLORATION

PROJECT 1 2 3 4 5 6 7 8M

IA FO

R S

EPHO

RA

NAIL ART PROCE SS

45

S T R U C T U R E STo make this line stand out on shelf, the element of gold was key to each package. Gold represents the outlandish style of both MIA and the current nail art trends.

C O R I N N A H U T T E R

46

PROJECT 1 2 3 4 5 6 7 8M

IA FO

R S

EPHO

RA

NAIL ART PRODUCTS

47

IN-STORE DISPLAY OF NAIL APPLIQUÉS

SPECIAL EDITION SHOPPING BAG

C O R I N N A H U T T E R

48

PROJECT 1 2 3 4 5 6 7 8M

IA FO

R S

EPHO

RA

NAIL ART ACTIVATION

O N EBy downloading the app, you can try on the different nail art options available for purchase. First you simply take a photo of your hand, focusing in on the nails.

T W ONext, after uploading your photo to the app, you can try on different designs and buy online!

T H R E EFinally, you can upload your nails onto Instagram to download exclusive music for Sephora customers.

VIRTUAL NAIL APP

49

Inspired by the Industrial Revolution and letterpress printing, Down & Dirty addresses the male consumer’s needs with quality body care.

07.

C O R I N N A H U T T E R

50

PROJECT 1 2 3 4 5 6 7 8D

OW

N &

DIR

TYMEN’S BODY CARE INTRODUCTION

DOWN & DIRTY

51

C O R I N N A H U T T E R

INSPIRATION

52

LOGO & GRAPHIC EXPLORATION

PROJECT 1 2 3 4 5 6 7 8D

OW

N &

DIR

TYMEN’S BODY CARE PROCE SS

53

C O R I N N A H U T T E R

54

PROJECT 1 2 3 4 5 6 7 8

54

DO

WN

& D

IRTY

MEN’S BODY CARE PRODUCTS

55

C O R I N N A H U T T E R

FINAL ARTWORK

Why not cut some corners when you can? Infused with essential oils such

as White Tea, this all-in-one wash can save yourself the aggrava-tion. Get rid of dirt and sweat

while keeping essential moisture in your hair and

skin. Best of all worlds!

56

PROJECT 1 2 3 4 5 6 7 8D

OW

N &

DIR

TYMEN’S BODY CARE ACTIVATION

WEBSITE HOMEPAGE

57

C O R I N N A H U T T E R

The Sunday Up Market, based in London, offers a wide array of goods ranging from food, clothing and accessories. This melting pot is stylistically realized by merging photography and illustrations.

08.

58

PROJECT 1 2 3 4 5 6 7 8S

UN

DAY U

P MA

RK

ETLONDON MARKETPLACE INTRODUCTION

SUNDAY UP MARKET

59

C O R I N N A H U T T E R

60

PROJECT 1 2 3 4 5 6 7 8S

UN

DAY U

P MA

RK

ETLONDON MARKETPLACE INSPIR ATION

61

C O R I N N A H U T T E R

62

PROJECT 1 2 3 4 5 6 7 8S

UN

DAY U

P MA

RK

ETLONDON MARKETPLACE PRODUCTS

62

63

C O R I N N A H U T T E R

64

PROJECT 1 2 3 4 5 6 7 8S

UN

DAY U

P MA

RK

ETLONDON MARKETPLACE PRODUCTS

The Packaging Design Faculty

SPECIAL THANKS TO

NoW LET ’S KEEP IN TOUCH!

Alicia King Photography

and most importantly to my family & friendsFor their never-ending support

CORINNA HUTTERCP.HUTTER@GMAIL.COMCORINNAHUTTER.COM917.716.9124

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