Beyond EnglishThe Next Step Into The Future

Content• Business Description

• Industry Analysis

• Marketing Strategies

• Operational Plan

• Financial Projection

• Q&A

IntroductionBusiness

Description

Marketing Strategies

Industry Analysis

Operational Plan

Financial Projection

• Our Objective

• Curriculum

• Courses offer

IntroductionBusiness

Description

Marketing Strategies

Industry Analysis

Operational Plan

Financial Projection

• Concept- ”Coziness”

• Mission—is to drive our nation into the next step of international world and to open up more opportunity for our people.

• Fiscal Policy Office Increase in the rate of consumer spending

• consumers are willing to spend and willingness to pay for English

Introduction Business Description

Marketing Strategies

Industry

Analysis

Operational Plan

Financial Projection

• Threat of new entrant is high

• Social trends that could benefits our projects

– AEC

– Parents are spending more money on their child

Introduction Business Description

Marketing Strategies

Industry

Analysis

Operational Plan

Financial Projection

Introduction Business Description

Marketing Strategies

Industry

Analysis

Operational Plan

Financial Projection

Competitors Analysis

• Well known for exam preparations such as TOEFL and IELTS

• Courses are mostly on weekends

• Concentrate on the convenience of the customers

• Teacher does not always teach the class

• They would have a lab sessions include in the course where the student would study with computer

• Middle school to university students in Rangsit Klong 3 area

• Office worker in the area, age between 22-35

Introduction Business Description

Marketing

Strategies

Industry Analysis

Operational Plan

Financial Projection

Target Market

• IELTS, TOEFL, SAT, TOEIC and English communication courses

• Most of our target customers are looking to improve English for their academic purposes

Introduction Business Description

Marketing

Strategies

Industry Analysis

Operational Plan

Financial Projection

Product and Service

• Representing the values of English

• Facility to assists our students, for example, library, media room, computer lab and coffee shop

Introduction Business Description

Marketing

Strategies

Industry Analysis

Operational Plan

Financial Projection

Price

• Office workers are more price sensitive then students

• Price dose not only represents a cost for an English course but it also a gateway to a better future for our customers

Introduction Business Description

Marketing

Strategies

Industry Analysis

Operational Plan

Financial Projection

• Located on Rangsit-Nakornayok Klong 3 road, a medium sized neighborhood, which surrounded by schools, villages, and shopping mall

Place

Introduction Business Description

Marketing

Strategies

Industry Analysis

Operational Plan

Financial Projection

Promotion

• To create brand awareness• Billboard • Brochure

• To create referrals and word of mouth

Introduction Business Description

Marketing Strategies

Industry Analysis

Operational Plan

Financial Projection

• Start the operation in summer• Employ around 6-10 teachers

Facilities• 4 storeys with roof top

• Maximum capacity of 14 classrooms

• Small library, media room, coffee shop

• Car park

Introduction Business Description

Marketing Strategies

Industry Analysis

Operational Plan

Financial Projection

• Small classroom environment

• 8-10 students per class

• Participate and ask questions

• Television, computer, and projector

Introduction Business Description

Marketing Strategies

Industry Analysis

Operational Plan

Financial Projection

Classroom

• English native speaker

• America and England

• 1,500 baht per hour

Introduction Business Description

Marketing Strategies

Industry Analysis

Operational Plan

Financial Projection

Teacher

• Short-Term Goals– Establishing the

awareness

– Attracting new customers

Introduction Business Description

Marketing Strategies

Industry Analysis

Operational Plan

Financial Projection

• Evaluation Method• Quarterly

business review• Track of the

customers

Introduction Business Description

Marketing Strategies

Industry Analysis

Operational Plan

Financial Projectio

n

Introduction Business Description

Marketing Strategies

Industry Analysis

Financial Projectio

n

Operational Plan

• Corporate Social Responsibility (CSR)– Provide a free English

course to the less fortunate children

– Once a month

Introduction Business Description

Marketing Strategies

Industry Analysis

Operational Plan

Financial Projection

Q&A