Post on 05-Dec-2014
description
LJUBA MILJKOVIC
Beyond Data: Designing for the Rider Experience
@LJUBA
.
.We help organizations
deliver great experiences that improve people’s lives
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Key Consulting Clients
Transporter
Master’s Thesisat UC Berkeley
Used by thousands of people every day
Based on research with transit riders
Creating Transporter from the Outside In
TECHNOLOGY
APPS
TECHNOLOGY
APPS
TECHNOLOGY
APPS
TECHNOLOGY
APPS
TECHNOLOGY
RIDERS
APPS
TECHNOLOGY
RIDERS
APPS
TECHNOLOGY
“When will the bus arrive
at a stop?
RIDERS
APPS
TECHNOLOGY
“When will the bus arrive
at a stop?
RIDERS
APPS
TECHNOLOGY
“When will the bus arrive
at a stop?
RIDERS
APPS
TECHNOLOGY
“When will the bus arrive
at a stop?
RIDERS
APPS
TECHNOLOGY
“How many stops before I need to get off the bus?
“When will the bus arrive
at a stop?
RIDERS
APPS
TECHNOLOGY
“How many stops before I need to get off the bus?
“When will the bus arrive at the stop I’m standing at?
“When will the bus arrive
at a stop?
RIDERS
APPS
TECHNOLOGY
“How many stops before I need to get off the bus?
“When will the bus arrive at the stop I’m standing at?
“I’m on my way to the train; should I pick up
the pace to catch it?
“When will the bus arrive
at a stop?
RIDERS
APPS
TECHNOLOGY
“How many stops before I need to get off the bus?
“When will the bus arrive at the stop I’m standing at?
“I’m on my way to the train; should I pick up
the pace to catch it?
“Am I waiting for the bus on the right side of the street?
“When will the bus arrive
at a stop?
RIDERS
APPS
TECHNOLOGY
“How many stops before I need to get off the bus?
“When will the bus arrive at the stop I’m standing at?
“I’m on my way to the train; should I pick up
the pace to catch it?
“I have two bus options. Which one arrives first?
“Am I waiting for the bus on the right side of the street?
“When will the bus arrive
at a stop?
Prototyping
User Testing
Development
ResearchDiscovery: Transit Rider Anxiety
GOAL‣ Design a transit app to reduce rider anxiety
Research
Prototyping
User Testing
Development
Research
Development
User Testing
Prototyping
Research
Prototyping
Development
User Testing
Research
Prototyping
Development
User Testing
Research
Prototyping
User Testing
Development
Results of an Outside-In Approach
LINES‣ Find arrival times for any stop or line.
Three Tabs: Organized by Use Case
FAVORITES‣ Frequently used lines/stops‣ Compare alternatives‣ Everything on one screen
Three Tabs: Organized by Use Case
NEAR ME‣ “When’s the bus coming to this stop?”
‣ “Where’s the closest stop?”
Three Tabs: Organized by Use Case
“
“
I'm a long time public transit commuter, so I know most of the routes already. But the moment I saw this app tell me where on the bus line I was while I was on the 48 inbound, I was hooked. You can even get an estimate of how long till you get to the stop!”
Unique Features:Live Route
New Technology:Real-Time Trip Planner
UNRELEASED‣ Designed but not released
RIDERS
APPS
TECHNOLOGY
RIDERS
APPS
TECHNOLOGY
Ljuba Miljkovic ljuba@adaptivepath.com
transporterapp.netTRANSPORTER