Beverage MarketingThe Future

Presenter:

Mike XXXX, CEO

August 19, 2006

2

State of the Industry

OPPORTUNITY

Despite consolidation, the Beverage business remains an Entrepreneur’s stronghold. A handful of brands dominate the market, but thousands of other brands more fully satisfy consumers ever-changing tastes.

Beverages are Big Business!

Only 8 categories of Consumer Products grew their sales by more than $1 billion worldwide in 2003.

Five of the Eight were beverages!

2004 Beverage World

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RTD Beverage Model (non Coke/Pepsi)

Snapple – Sobe – Arizona – Glaccan - Others

BrandMarketingCompany

ContractBottlers

DSDExclusive

BottlerNetwork

EndUser

Consumer

* Exclusive Distribution Agreement is Key Ingredient to Success!

4

Manufacturing/Private Label Selling Model

1. Produce product for Distributor2. Present product to Distributor and Operating Companies3. Support Distributor Selling Efforts at minimal expense

“The Single Sell”

Distributors Consumer

SELL SELLSELL

Distributors Consumer

SELL

Foodservice End-user

SELLSELL

Private LabelManufacturer

AverageSelling Cost

Of 3%

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Shore Natural - SYSCO

Beverage Selling Model

Co-PackerEndUser

Consumer

DAYMON

ShoreNatural

SYSCO