best

practices

in show floor

engagement

the show floor

where your industry meets

Surprises and delights

Reduces the noise

Personalizes the experience

Directs traffic flow

Delivers on objectives

the innovative floor design

Boosts traffic

Increases dwell time

Simplifies wayfinding

Highlights emergent companies

Highlights specific categories

Fills space

the innovative floor design

downsides

Anything but a grid reduces saleable space

Extra space might be required

Carpet and electrical costs might increase

Some exhibitors might push back

formats

central hub

pavilions

partially zoned

product zones

content on the floor

customer journey

special spaces

format

town square

broadcast and social media center

game zone

demo area

lounge and cyber café

concierge desk

central hub

create a destination and sense of

community

drive traffic to the floor

increase dwell time

give first-timers a destination

increase sponsorship opportunities

why central hub?

central hub

Direct Marketing Association

October 4-6, 2015, Boston Convention & Exhibition Center

Autodesk

December 2-4, 2014, Mandalay Bay

formatpavilions

pavilions

product category

affiliated products

products in use

start-ups

small companies

why pavilions?

introduce/highlight a category

steer attendees to unusual products

highlight innovations

highlight emergent companies

offer small companies an affordable

exhibiting option

product category

affiliated products

products in use

start-ups

small companies

partially zonedformat

why partially zoned?

steer attendees to products they seek

help a category stand out

feature innovative products and

emergent companies

introduce a new category

Office

Technology

Zone

Publisher’s

Showcase

Healthy

Lifestyles

Showcase

Hands-on

Learning

Labs

Research

Discovery

Zone

Meet The

Trialist

American Heart Association

November 16-18, 2014, McCormick Place

November, 16-18, 2014, McCormick Place

National Confectioners Association

May 19-21, 2015, McCormick Place

World of Masonry

World of Concrete General

Concrete Surfaces & Decorative

Concrete Repair & Demolition

World of Concrete

February 3-6, 2015, Las Vegas Convention Center

product zones format

why product zones?

enable attendees to speed/comparison shop

help exhibitors qualify leads faster and

compete more effectively

level the playing field

American Optometric Association

June 15-19, 2011, Salt Palace Convention Center

Security Audio Unified Communications & Collaboration Digital Signage Lighting & Staging Drones

InfoComm

June 17-19, 2015, Orange County Convention Center

InfoComm

June 17-19, 2015, Orange County Convention Center

United Fresh

October 10-13, 2014, McCormick Place

content on

the floorformat

increase traffic and dwell time

improve traffic flow

offer attendees a greater variety of

educational opportunities

offer exhibitors more sponsorship

opportunities

why content on the floor?

HIMSS

April 12-16, 2015, McCormick Place

American Academy of Ophthalmology

November 16-19, 2013, Ernest N. Morial Convention Center

American Society for Aesthetic Plastic Surgery

April 2-7, 2016, Mandalay Bay

customer

journeyformat

guide traffic flow

create sight-lines to key areas

increase exhibit sales revenue

from mid-market exhibitors

level the playing field

tell a story

why customer journey?

Ace Hardware

September 17-19, 2014, Orange County Convention Center

Wyndham Hotel Group

September 9-13, 2013, Mandalay Bay

American Institute of Architects

May 12-14, 2011, Ernest N. Morial Convention Center

INTX Internet & TV Expo

May 5-7, 2015, McCormick Place

Sonic National Convention

September 9-11, 2104, New Orleans Morial Convention Center

HubSpot Inbound

September 8-11, 2014, Boston Convention & Exhibition Center

Hubspot Inbound

ExactTarget Connections

September 23-25, 2014, Indianapolis Convention Center

JEC Composites

March 10-12, 2015, Paris Porte de Versailles

special spacesformat

take advantage of unusual venues

drive traffic to remote areas

create gathering spots

why special spaces?

American College of Cardiology

March 14-16, 2015, San Diego Convention Center

special spaces

American Public Transportation Association

October 13-15, 2014, George R. Brown Convention Center

Microsoft Ignite

May 4-8, 2015, McCormick Place

finally: should you innovate?

Will your innovation overcome challenges?

Will it create opportunities?

Do you have internal advocates?

Have you done your discovery?

Are you ready to socialize the idea with exhibitors?

thank

you