Google+ Best Practices to building and growing

a Google+ community

Martin Shervington

Community Manager,

‘Plus Your Life’ and

‘Plus Your Business’

Part 1 - Using Google+ Profile or Pages to build a

community first

Part 2 - Creating and running a ‘Google+ community’

Part 3 - Connecting and engaging with community

members

Part 1

Google+ Profile or a Page?

The basics of engagement on Google+

+1s

Comments

Shares

Emails

Conversations on Hangouts/Video Calls

Video Messages

Build opt in lists

Or you can build a circle

this way...

Notify them for key content

How to build up your network with people who matter most

Part 2

Creating your own community

Choosing Public

Choosing Private

Created by...

Add a logo

Set up guidelines: A

Set up guidelines: B

When you launch, make a few

posts to set the scene

Ten Tips to awesome Community

Management!

1. Welcome new members!

2. Act on any spam that happens to get

through the filters

3. Promote ‘good people’ to moderators to help

out

4. Use Pinnable posts

5. Instead of answering questions ‘privately’ ask people

to drop them into the community, this enables other

members to contribute

6. Consider reviewing your community categories once in

a while.

7. Create circles of engagers for the community

members.

8. When people ask questions, do you deliver them the

resources they need?

Tip: Create a resource list that you can bespoke each

time.

9. Consider closing the doors...

10. Understand how notifications work!

Part 3

Look at:

1. Daily posts

2. Running events inc.

a) hangouts

b) hangouts-on-air

3. Rewarding your top engagers

Once you are established, look to invite in

influencers as moderators in the community.

Finally...know that the more you put in, the

more you will get out of running the

community.

Passion matters!