Post on 13-May-2015
description
Online fundraising made easy
Welcome to Firstgiving’s Webinar
• The webinar will begin shortly
• Please be sure you are able to hear audio– Call: (641) 715-3222 – Access code: 361-338-962
If you are having any trouble with the above number, please call 888-387-8686
Enter 1935301 and press #
Online fundraising made easy
Presented by: Susannah Richardson, FirstgivingDavid Karp, Firstgiving Andrea Farwell, Junior Achievement of Eastern Massachusetts
Best Practice in Online Fundraising: How to Use
Teams, Competition and Prizes to Raise More Money
Call: (641) 715-3222 Access code: 362-049-451
Online fundraising made easy
Agenda
• Person-to-person online fundraising• The benefits of teams• Junior Achievement case study• Competition and prizes• Demonstration• Firstgiving account types
Call: (641) 715-3222 Access code: 362-049-451
Online fundraising made easy
What is Person-to-Person Fundraising?
Your Nonprofit
Supporters/ Fundraisers Donors
Donors
- People making personalized appeals for causes that are important to them
- Giving your supporters the ability to leverage their social network to make a difference
Call: (641) 715-3222 Access code: 362-049-451
Online fundraising made easy
What is a Fundraising Page?
• It puts a face to your nonprofit organization
• They eliminate “fear of asking”• Gives donors a convenient
option: give by credit card• Automatically generates
donation receipt, for tax purposes
Progress thermometer
Personal appeal
Donations and comments
Online fundraising made easy
Donors Give and Leave a Comment
“Good luck with your recovery, I admire you more than you know!!!”
“Glad to help! H.S. classmate of your dad.”
“I am so proud of you!”
“Better late than never”
“I Gave More Than Martha, Thus I Care More....”
“You are an inspiration”
Online fundraising made easy
Now: The Benefits of Teams
Online fundraising made easy
Why Teams?
1. Great recruitment tool• “Join my team” is an easier ask than “Walk with me”
2. More personal• Easy to rally around a unified cause:
i.e. “My sister has Autism—join our team to raise money for research and programs”
3. Bonding, camaraderie and comfort• Less daunting to know you won’t be going at it alone
Online fundraising made easy
Why Else?
4. Teammates hold each other accountable to raise more money
• One is more motivated if responsible to peers
5. More friendly opposition• My Team vs. Your Team is nicer than Me vs. You
6. Competition is inherent• Rankings are expected, raising you more money
Online fundraising made easy
Please Welcome Guest Speaker:
Andrea FarwellSpecial Events & Marketing
Manager
Online fundraising made easy
Junior Achievement & Firstgiving• JA is currently using Firstgiving for the second year in a row.
• JA uses Firstgiving year-round for our Bowl-A-Thon (BAT) events.
• During the 06/07 BAT season, JA raised $50,000 more than the previous year without Firstgiving.
• As of 4/25/08, JA has 287 active fundraising pages on Firstgiving.
Online fundraising made easy
Benefits of Firstgiving’s Team Function for JA
•Firstgiving’s ‘team’ function helps JA organize the entire BAT season.
•Teams can set goals and keep track of fundraising efforts. This proves to be a great way to motivate our bowlers.
•Firstgiving’s easy to read fundraising reports dramatically reduce accounting time, helping JA to serve our ‘teams’ better and faster
Online fundraising made easy
Tip:Give clear instructions, make teams simply part of the process
Online fundraising made easy
We have more than 20 BAT
events scheduled this spring, thanks to Firstgiving, each
company (team) can easily access
their own page and begin fundraising!
Online fundraising made easy
On the back end, Firstgiving
makes it very easy to see how
much money each team has raised.
Online fundraising made easy
Why Firstgiving?
“I wanted to see how much my company had fundraised before our event. I called JA and within minutes they turned around an excel spreadsheet with a list of everyone’s names and how much they raised.
I praised JA for the wonderful customer service but they said to thank Firstgiving. Thanks to Firstgiving, I approached all the bowlers who hadn’t reached their goal and gave them a ‘friendly’ reminder.
Now we’ll raise even more money for Junior Achievement!”
-Bowl-A-Thon Coordinator, PricewaterhouseCoopers
Online fundraising made easy
Thank you, Andrea!
• Next: More about teams
Online fundraising made easy
How to Start?
1. Include team info on all event material
• Website• Start Page• Event posters• Flyers• Etc.
Online fundraising made easy
2. Send an email asking
supporters to create
their own teams
• Friends (i.e. Class of ’88)• Family (i.e. The Smiths)• Coworkers (i.e. Team Firstgiving)• Departments (i.e. Firstgiving’s Marketing Team)
Online fundraising made easy
3. Let your supporters dictate the terms
• Your supporters know what “teams” are, so let them make it their own
• Be patient—it may take some time to catch on
Online fundraising made easy
Tip:Don’t Leave ‘em Hangin
1. Send frequent emails with team rankings to motivate and remind fundraisers
2. Ask successful teams to give tips and pointers to lower performing ones
Online fundraising made easy
Encourage your supporters to use social networks to recruit donations and team members
Tip: Use Social Networks
Online fundraising made easy
PrizesThe event is over—what next?
Online fundraising made easy
Tip: Don’t be Afraid to Use Small Prizes
• Oftentimes, it’s more about the thrill of winning
than the prize itself. Offer small prizes or simply
bragging rights!
a) Mention the winners on your homepage, blog, or newsletter
b) Trophies: websites offer trophies for less than $10
c) A tour of your facility—the inside look most people don’t get to see!
d) $10 gift certificates: Starbucks, Amazon, local sandwich shop, etc.
Online fundraising made easy
Tip: Use Non-Monetary Reasons for Giving Prizes
• It’s easy to spotlight those who raise the most money, but that’s not what it’s all about.
a) Who took donations from the most people?Example: A supporter obtained $1 each from 50 friends. Though
he only raised $50, he has introduced your cause to 50 people!
b) Who sent the most emails?c) Who has participated in your event for the
most (consecutive) years?d) Who completes your event wearing the
craziest costume?e) Who has the best/most creative/funniest
picture on her fundraising page? Special Olympics Polar Plunge, 2008
Online fundraising made easy
Next: Demo
The Firstgiving Experience
Online fundraising made easy
Cost
• Creating a fundraising page and making a donation are free
• We deduct a 7.35% transaction fee from donations• Credit card processing charges are included in fee
Online fundraising made easy
Premium Start Page
Organization and/or event description
Total raised online
Easy call to action for
fundraisers
Your banner
Top Teams
Top Fundraisers
Nonprofit Resource
Center
Up to 3 custom Images
Online fundraising made easy
Firstgiving Nonprofit Accounts
Nonprofit Account
• Cost: Free• Start Page• Unlimited fundraising
pages• Online reports: fundraiser
and donor contact details
Premium Nonprofit Account
• Cost: $300/annually• Branded Start Page
– Branded fundraising pages with your logos and banner
• Includes:– Event registration– Event reports – Team functionality
Online fundraising made easy
Premium Start Page:www.firstgiving.com/atlantahumaneStart Page:
www.firstgiving.com/npo/3179
Example Start Pages
Online fundraising made easy
Interested in learning more?– Visit our website – Sign up for a nonprofit account today
• http://www.firstgiving.com/statements/npo
– Email sales@firstgiving.com
Thank You For Joining Us