Post on 30-Dec-2015
Bellringer (Hotel Management)
•Name 3 different hotels that would serve different types of guests. (example price, amenities offered, etc.)
Hotel Classification
History of Hotels in theUnited States
•Hotels…• City Hotel • 1st hotel• Opened in 1794• Tremont House • Opened in Boston in 1829
History of Hotels in theUnited States
•Hotels (cont.)…• Transportation changed course• Rail travel• Development of resort properties
• Highway travel• Development of motels
• Air travel• Airport hotel locations
Hotel Characteristics
Hotel: Establishments that provide accommodations for safety, shelter, and sometimes food.
• All hotels are in the business of renting rooms
• Hotels vary in size from under 100 rooms to over 5,000
• Hotels vary in type
• Hotel vary in the nature and extent of their facilities
• Hotels vary in the level of service they offer
Ways to Classify Hotels
• Location• Types of services offered/ Type of guest• Price
Location
• City Center hotels
• Resort hotels
• Airport hotels
• Freeway hotels
• Suburban hotels
Center City Hotels
• Within heart of the city• Public transportation available for business or leisure• Range of accommodations and services• Typically have a signature restaurant
Resorts• Originated because of rail travel
• Famous resorts
• Homestead in Virginia
• http://www.thehomestead.com
• Greenbrier in West Virginia:• www.greenbrier.com
• The Halekulani in Wikki, Hawaii:• www.halekulani.com
• The Ritz Carlton Kapalua in Maui, Hawaii:• www.ritzcarlton.com
More on Resorts
• “Captured Clientele”
• Food service is unique
• Diversified marketing mix:• Children• Groups• Eco-tourism
Airport Hotels• High occupancy due to location
• Business, group, and leisure travelers
• Full service
• 200–600 rooms
• Convenient location
• Airport shuttle service
• Economical pricing
Freeway Hotels and Motels
• Prominent in the 1950s• Easy access to roadways• Park outside the room entrance• Example• Motel 6• http://www.motel6.com
Suburban Hotels
• Smaller properties
• Located in a surburban area, outside of major cities
Type of Services/Type of Guests
• Extended Stay/Serviced Apartments/Hotel Condominiums
• Casino
• Convention Hotels
• Spa Hotels
• Bed and Breakfast
• Vacation/Timeshare
• All-Suite hotels
• Hostels
Extended Stay Hotels
• Guest can stay for days to weeks at a time
• Kitchens
• Limited housekeeping services
• Temporary/Contract workers
• Examples: Extended Stay America
Casinos
• Heavy growth segment
• Low room rates
• Subsidized food and beverage
• Themes are popular
• More than 500 guest rooms
• Variety of food operations
• Contains a gaming room
Major Trends in Casino Hotels
• Casino Trends…• Casino hotels are now marketing themselves as
business hotels• Amenities include business centers, travel bureaus, and
room service
• Move towards “family/friendly” hotels• This increases the average stay and money spent by
families
Convention Hotels
• Meet the needs of large groups
• More than 500 rooms
• Larger public areas to accommodate greater public demand
• Banquet areas within and around the hotel
• High percentage of double occupancy
• Full-service oriented
Convention Hotels
• Doubletree (www.doubletreehotels.com)
• Sheraton (www.sheraton.com)
Spa Hotels
• Sometimes located in resort-type settings
• Provide spa treatments and programs
• Often have dieticians and other medical staff
Bed and Breakfasts
• A home away from home
• Accommodation with an owner who lives on premises
• Maintains a few rooms
• Offers breakfast
• Personable and quick service
All-Suite
• Cater to guests for an extended period
• Reduction in rate based on length of stay
• Living areas
• More space than typical hotel
• Example:• Embassy Suites (www.embassy-suites.com)
Vacation Ownership
• Fastest-growing segment of travel industry
• Time share: • A condo that is owned• Purchaser uses for a specific period of time
each year
• Vacation club: • Purchase points that entitle purchaser to use
of facility • Not real estate based
Vacation Ownership
•Ownership (cont.)…• Estimated that 2 million households own vacation intervals at 3500 resorts in almost 90 countries•Helps ensure purchaser today’s prices for tomorrow• Yearly maintenance fees• Fixed or floating times• Example• http://www.rci.com/home.html
Hostels
• Very inexpensive
• Dormitory style room arrangement
• Student travelers (Europe)
• Locker to store belongings
• Community bathrooms and common areas
Hotels by Price Segment
• Budget: $29–$39
• Economy: $40–$60
•Mid-price: $60–$100
• Upscale: $100–$200
• Luxury: $140–$450
• All-suites: $95–$175
Based on Price:Luxury
• Finest of accommodations• Concierge• 24 hour room service• Well trained staff• Examples:• Four Seasonshttp://www.fshr.com• Ritz Carltonhttp://www.ritzcarlton.com
Based on Price:Economy/Budget Hotels
• No frills, just the basics
• Average room rate of $48.68
• Also considered budget hotels
• Clean rooms
• Reasonably sized and furnished
• Continental breakfast or no dining at all
• Examples: Econolodge, Super 8, Best Western, La Quinta
Based on Price
Mid-range• $75 price range
• General amenities
• Dining usually available
• 100-400 rooms
• Examples: Holiday Inn, Hampton Inn
Based on Price:
Upscale hotels• Wide range of services and amenities
• Doorman
• Full-service staff
• Restaurant and dining on property
• 200+ rooms
• $125 and up
• Examples: Marriott, Radisson